Marketing Services · 265 people
Paid Social Media Manager
Posted 13 Oct
What’s this role about? The Paid Social Media Manager is responsible for executing and optimizing high-value paid social campaigns across multiple platforms to drive performance and ROI. They also serve as a key point of contact for clients, providing strategic insights and managing day-to-day campaign delivery.
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Company
About Whalar Group As part of Accenture Song, we transform brands into cultural drivers by unlocking the full power of Creators. Through unmatched trust, understanding, and proximity to Creators, we are perfectly positioned to help them reach their fullest potential while transforming brands into cultural drivers and becoming the secret growth weapon for CMOs. That’s the Whalar Way. We go beyond conventional influencer strategy. The Whalar Way taps into the beating pulse of communities, listens to the nuances that move culture, and connects your brand in ways that make it unforgettable. Through authentic co-creation with our clients and Creators, we shape conversations people actually care about and craft campaigns that achieve ultimate cultural relevance. Fast Company Most Innovative Company, Best Workplaces for Innovators Ad Age Social Media Agency of the Year Campaign Social Media Agency of the Year Influencer Marketing Awards Best Large Influencer Marketing Agency Adweek Creator Agency of the Year Streamy Awards Agency of the Year Gold & Silver Cannes Lions WorkLife 50 Best Workplaces Instagram: @Whalar Facebook: https://www.facebook.com/whalar Threads: @Whalar Twitter: @Whalar YouTube: https://www.youtube.com/c/Whalar
Whalar Group
The world’s leading, global Creator and social agency, part of Accenture Song
Responsibilities
- Execute and optimize paid social campaigns across platforms, ensuring accurate setup, targeting, tracking, budgets, and creative implementation.
- Monitor campaign performance daily, implementing A/B tests and real-time optimizations to maximize ROI.
- Manage creator allowlisting, troubleshoot platform issues, and ensure proper tracking and campaign functionality.
- Stay up to date on platform trends, new ad products, and emerging opportunities to improve campaign performance.
- Develop and execute creative testing strategies to identify top-performing content, messaging, and audiences.
- Support social commerce initiatives, including TikTok Shop and shoppable ad formats.
- Partner with Senior Managers on budget pacing, campaign performance, and identifying potential risks.
- Analyze performance data, develop actionable insights, and contribute to campaign reporting and strategic recommendations.
- Serve as a day-to-day point of contact for client stakeholders, proactively addressing needs and escalating complex issues when necessary.
- Maintain high standards of execution, collaboration, and consistency across campaigns and team workflows.
- Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.
- 25 days of PTO + Sick days + Winter break
- Retirement planning with employer match
- Monthly phone/internet reimbursement
- Professional development stipend
- New joiner's Home office allowance
- Paid parental leave
- Volunteer days
- Identity theft protection & Legal assistance
- Company Paid Life & Disability Insurance
- Voluntary Life Insurance Policy
- Voluntary Hospital and Critical Illness Insurance
- Voluntary Pet insurance
Qualification
- 3–4 years of hands-on paid social experience, with a proven record of contributing to successful campaigns
- Direct experience with major paid social platforms, including Meta Business Manager, TikTok Ads Manager, Google Ads (YouTube), LinkedIn Campaign Manager, and Snapchat Ads Manager
- Up-to-date knowledge of platform-specific features, products, and best practices
- Working knowledge of tracking pixels, UTM parameters, and ad implementation
- Experience with creator and influencer paid amplification, including Spark Ads and partnership ads
- Strong written and verbal communication skills, with the ability to convey strategies and insights to a range of stakeholders
- Sharp problem-solving skills and adaptability in a fast-paced, results-driven environment
- Exceptional organization and prioritization skills
- Familiarity with Asana or similar project management tools
- Platform certifications such as Meta Blueprint or TikTok Academy a plus
- The salary range for this role is $75,000 - $100,000 and serves as a general guideline for the potential compensation. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, location, and, ultimately, budget approvals.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 25 days of PTO
- Sick days
- Winter break
- Retirement planning with employer match
- Monthly phone/internet reimbursement
- Professional development stipend
- Home office allowance
- Paid parental leave
- Volunteer days
- Identity theft protection
- Legal assistance
- Company paid life insurance
- Disability insurance
- Voluntary life insurance
- Voluntary hospital and critical illness insurance
- Voluntary pet insurance
- Employee resource groups
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