Paid Social Media Manager

About Zinnia Zinnia, an Eldridge Industries business, simplifies L&A insurance by delivering comprehensive technology solutions for the industry’s most critical needs. Zinnia enables carriers and distributors to build, sell, and service insurance, ultimately helping more people get the coverage they need and the service they deserve. Zinnia is also backed by funds managed by KKR and Vista Credit Partners, leading global investment firms.

Zinnia

Life Insurance and Annuity AdministrationAgent Licensing & CommissionsDigital OperationsDigital TransformationSoftwareLife Insurance Softwareand Life Insurance

Z

zinnia.com

1,001-5,000 employees

Software Development

Greenwich, CT

2005

Privately Held

222k LinkedIn followers

Raised $300M

• Plan, launch, manage, and optimize paid social campaigns.
• Monitor performance and optimize targeting, budgets, and creative.
• Conduct creative A/B tests and incrementality testing.
• Develop and execute influencer marketing campaigns.
• Identify, recruit, negotiate, and manage influencer relationships.
• Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS.
• Develop reports and recommendations for leadership.
• Own the company's social media strategy and execution across all major platforms.
• Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
• Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.
• Serve as the internal subject matter expert on social media trends and best practices.
• Continuously evaluate new channels, content formats, and technologies.
• Own the content calendar across major social platforms.
• Create engaging written, visual, and video content.
• Collaborate with internal stakeholders on campaigns and launches.
• Manage community engagement and brand conversations.
• Partner with external creative agencies, content, legal, and analytics teams.
• Ensure messaging aligns with broader marketing initiatives and regulatory requirements.

Required

• We're looking for a creative, data-driven Paid Social Media Manager to take full ownership of Policygenius' social media presence across organic, paid, and influencer marketing channels. This is an exciting opportunity for someone who is passionate about social media and eager to shape the voice, strategy, and growth of our brand.
• This role is both strategic and hands-on. You'll be responsible for developing the overall social media vision while also creating content, launching campaigns, managing influencer relationships, engaging with our community, and analyzing performance. If you enjoy building programs from the ground up and driving measurable business results, this role offers the autonomy and visibility to make a significant impact.
• As part of the marketing team, you'll lead social media strategy while collaborating cross-functionally with external creative agencies, content, sales, legal, and analytics.
• Bachelor's degree or equivalent experience.
• Minimum of 5 years of professional social media marketing experience.
• Experience managing paid social medica advertising campaigns and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.

Preferred

• Insurance, financial services, or other regulated industry experience preferred.
• Previous experience scaling an influencer marketing program from the ground-up.
• Experience with legal/compliance creative and copy review.

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