
Retail Apparel and Fashion · 4.5k people
Influencer Marketing Manager
Posted 17 Oct
What’s this role about? The Influencer Marketing Manager leads a team of Talent Partnerships Agents to source, onboard, and manage influencer relationships across multiple brand divisions. This role is responsible for executing influencer strategies, optimizing partnership performance through data, and overseeing end-to-end operations including budgeting and reporting.
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Company
About Fashion Nova Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013
Fashion Nova
The world's leading fast fashion and lifestyle brand.

Responsibilities
- trend-to-market fashion and lifestyle brand with high-growth categories across
- its Women, Men, Kids and Beauty divisions. Renowned for delivering the
- most-wanted styles to millions worldwide, Fashion Nova
- Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike.
- Founder & CEO Richard Saghian launched the brand in 2006, from a retail location
- in Los Angeles. After multiple store openings, Saghian launched the e-commerce
- website for Fashion Nova [https://www.fashionnova.com/] in 2013, pioneering a
- disruptive social commerce model of affordable, on-trend, size-inclusive
- clothing online– powered by an innovative, social media-first marketing
- strategy.
- Today, Fashion Nova has amassed over 40 million social media followers, with
- annual sales of approximately $2 billion!
- The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake,
- Saweetie, Tyga and Offset and its styles have been worn by many celebrities,
- artists and athletes including Meg The Stallion, Ice Spice, Chris Brown,
- Kourtney Kardashian, and Kylie Jenner.
- Partnerships Agents responsible for sourcing, onboarding, and managing paid
- micro- to mid-tier influencer relationships. This role owns the execution of
- influencer marketing strategies across multiple brand divisions, ensuring
- alignment with business objectives, campaign priorities, and performance goals.
- This role aims to drive growth of the creator database, optimize partnership
- performance through data and insights, and oversee end-to-end influencer
- operations including approvals, budgeting, reporting, and cross-functional
- collaboration to maximize brand impact.
- Lead, manage, and develop a team of Talent Partnerships Agents responsible
- for sourcing, onboarding, and managing paid micro to mid-tier influencer
- Partner closely with the Senior Influencer Marketing Manager, Brand
- Partnerships team and Head of Department to align influencer strategies,
- partnerships, and campaigns with division objectives and business priorities,
- while contributing to the ongoing development of paid micro to mid-tier
- influencer
- Demonstrate a comprehensive understanding of all brand divisions, including
- Fashion Nova, NovaMEN, Curve, NOVA, NovaKids, and other business verticals.
- Drive growth of the paid micro to mid-tier influencer database by
- establishing, tracking, and optimizing individual KPIs for each Talent
- Partnerships Agent, fostering ownership, accountability, and strategic
- management of their rosters.
- Conduct regular 1:1 meetings with Talent Partnerships Agents to monitor
- performance, identify opportunities and challenges, provide guidance, and
- support professional
- Review influencer pipeline forecasts and review micro to mid-tier influencers
- within department CRM, ensuring Talent Partnerships Agents source influencers
- who are aligned with brand values, division-specific personas, and campaign
- objectives.
- Coach Talent Partnerships Agents on best practices for communication,
- partnership management, and relationship building to strengthen influencer
- relationships across
- Mentor Talent Partnerships Agents in negotiation tactics and contract
- management, ensuring all deals are structured effectively, optimized for
- value, and compliant with company
- Thoroughly review and approve influencer marketing contracts for Talent
- Demonstrate strong data analysis and data management skills, ensuring all
- systems, databases, and tracking documents are accurately maintained and up
- to
- Collaborate cross-functionally with the Buying team to support product
- launches and priority collections through paid micro-mid tier influencer
- Collaborate cross-functionally with Brand Partnerships, Creative and Social
- Media teams to ensure overall influencer strategies and content direction
- align with broader brand and business
- Own reporting and analytics for the Talent Partnerships team, ensuring clear
- visibility into performance, trends, and growth opportunities to inform
- executive decision-making.
- Identify emerging influencer, platform, and consumer trends, translating
- insights into actionable strategies that drive creator acquisition,
- engagement, and
- Regularly evaluate and refine talent sourcing, activation, and retention
- strategies to maximize program
- Oversee influencer budgets, ensuring efficient allocation of spend across
- micro-mid tier influencer partnerships, campaigns, and division
- Define and improve workflows, processes, and best practices across sourcing,
- outreach, onboarding, activation, and
- Partner with the Senior Influencer Marketing Manager and Head of Department
- to own and optimize department platforms, ensuring accurate tracking of
- talent, campaigns, and performance
- Monitor and audit agent communications on a regular basis to ensure accuracy,
- professionalism, compliance, and alignment with brand and partnership
- Work closely with the Senior Influencer Marketing Manager to execute A+ tier
- / celebrity partnerships when
- Manage the performance review process for direct reports, fostering
- accountability, professional development, and alignment with organizational
- Own ad hoc deals and projects as needed
Qualification
- 5+ years of professional experience in the talent and content ecosystem,
- preferably gained at top content, entertainment, or social media / influencer
- agencies or
- Natural leader with strong experience and a successful track record managing
- High ownership mentality and a natural, highly-skilled problem solver - spot
- gaps and fix
- Outstanding negotiation and contract execution
- Proficient in excel and
- Bachelor's degree in Communications, Marketing, or a related field
- Experienced in negotiating and executing high-scale and high-budget
- Exceptional attention to detail and a strong focus on metrics, tracking, and
- reporting.
- Strong presentation skills and a sharp communicator, both written and verbal,
- across all
- Creative to the core - takes initiative to create influencer marketing
- strategies and executes
- Experience collaborating cross-functionally across other
- Skilled in budget management and
- Established relationships with talent, agencies and other industry
- Deep fluency in all things social, especially Instagram, TikTok, YouTube and
- Twitch, and what drives creator performance on each.
- Stay on top of evolving creator, cultural, platform, and consumer
- A high-speed operator who thrives in a “no red tape,” results-driven,
- high-stakes
Benefits
- NEW state-of-the-art HQ in Beverly Hills!
- Formalized career paths for continued professional growth
- Comprehensive health insurance across Medical, Dental and Vision
- 401k match, with immediate vesting upon eligibility
- Weekly catered lunches fully-stock kitchen pantry!
- Opportunities to travel for trade shows and vendor meetings
- Team bonding events and programs
- Attractive employee discounts
- We are steadfast in our commitment to equal employment opportunities and pledge
- that these objectives are reflected in all aspects of our daily operations. We
- will continue to recruit, hire, train, and advance in employment qualified
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