Social Media Manager

About Pillsbury Winthrop Shaw Pittman LLP Pillsbury is one of the world’s foremost law firms, operating at the intersection of technology innovation, capital and government. From microchips to blue chips, Pillsbury represents clients ranging from entrepreneurs working out of a garage to the largest public and private companies. The firm is known for market-leading transactional, disputes and regulatory practices, with teams of lawyers and business professionals collaborating across disciplines and delivering exemplary client service. Advising clients across the Americas, Europe, Asia, Africa and the Middle East, Pillsbury is consistently recognized for excellence by Chambers & Partners, The Legal 500, Financial Times and other publications. Attorney Advertising. Results depend on a number of factors unique to each matter. Prior results do not guarantee a similar outcome.

Pillsbury Winthrop Shaw Pittman LLP

Using the power of law, technology and human intelligence to help clients thrive in a rapidly changing world.

Full-service law firmenergyreal estate and constructiontechnologylife sciences & digital healthand financial

P

pillsburylaw.com

1,001-5,000 employees

Law Practice

New York, NY

Partnership

26k LinkedIn followers

• The Social Media Manager oversees the development and execution of social media strategy across various firm-owned social media channels. The role is responsible for content development across platforms, advising Pillsbury partners and personnel on ways to expand online networks and grow mind, and tracking and measurement of related performance. Key responsibilities will include
• Collaborate with department leaders to develop and implement social media strategy aligned with business goals.
• Partner with marketing and business development colleagues to shape and implement integrated campaigns.
• Define social channel strategies, audience priorities and content pillars, including usage of employee advocacy tools.
• Maintain firmwide social media policies, editorial standards, asset libraries (templates, images, etc.) and individual best practices.
• Own and manage requisite editorial calendars and content roadmaps.
• Advise firm lawyers on personal LinkedIn usage, offering profile optimization and content strategies to effectuate greater social media participation.
• Monitor broader social conversations, news development and other issues impacting the firm and clients to get ahead of potential issues or opportunities.
• Define and measure KPls to enable performance tracking across channels and deliver insight and recommendations to advance social media efforts.
• Scope and deploy paid social campaigns, including targeting, testing and budgeting.

• 5+ years of social media experience, preferably in a B2B environment
• Deep familiarity with social media channels and trends, with a particular emphasis on LinkedIn
• The disposition to engage with firm stakeholders, across titles, practices and locations.
• Strong project management skills, keen judgment and a keen eye for detail.
• Ability to sit and stand for extended periods.
• Ability to lift up to 25 pounds.
• If you require an accommodation in order to apply for a position, please contact us at PillsburyWorkday@pillsburylaw.com.