Associate Manager, Social Media

About OUAI We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve—with quick how-to videos, so you’re always ready for that selfie situation. A brand that looks dope enough to Instagram, but epic enough to actually get the job done? Yes OUAI. OUAI restores hair health from the outside and from within, through effective haircare products and proven nutritional supplements developed by an MD. Our shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.

OUAI

WHEREVER YOU GO GO ALL THE OUAI

Hair Care and Lifestyle

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O

theouai.com

51-200 employees

Cosmetics

Los Angeles, California

2015

Privately Held

268k LinkedIn followers

• Own the social media editorial calendar and build out social programming in line with product launches, campaigns, and business priorities
• Schedule and publish posts across all social media channels
• Pitch and execute social-forward concepts, especially for Instagram and TikTok, that align with the cross-functional calendar and campaign messaging
• Lead ideation, planning, and content capture for dedicated social shoots, while identifying and capturing BTS opportunities on larger campaign productions
• Identify storytelling opportunities within pop culture, community, product education, and beyond, and translate them into engaging social posts
• Reflect brand tone and voice across all social touchpoints, in both captions and content
• Pull data for monthly and quarterly social reporting, analyzing performance to identify key learnings, actionable insights, and recommendations for future content
• Collaborate on social campaign recaps and use findings to tailor go-forward strategies
• Work closely with the Community Management Coordinator to surface talent for potential collaborations and influencer partnerships, curate UGC, and identify surprise-and-delight opportunities
• Collaborate with the Influencer & Communications team to generate effective paid and organic influencer content for use across owned and retail channels
• Develop clear and compelling social-first creative briefs for content production and external partners
• Stay up to date on social media trends, platform updates, and algorithm changes, monitor competitive sets, pull swipe, and conduct image/video research
• Handle content preparation, including pulling high-res files and light in-app video editing
• Collaborate with marketing and retail teams to ensure brand moments and partner exclusives are amplified on social channels in a cohesive and intentional way
• Manage social projects from ideation to execution, staying ahead of timelines and key dates
• Help execute social community events that build brand love and fuel advocacy aligned to brand, product, + campaign objectives
• Occasionally post on weekends (approx. 30 min/day)

• 2+ years of social media experience, ideally at a beauty, fashion, or lifestyle brand
• A strong creative point of view and demonstrated ability to develop engaging, social-first content
• Excellent copywriting skills and the ability to bring a distinct brand voice to life across platforms
• Strong understanding of social analytics, with the ability to interpret performance and translate findings into actionable recommendations
• Demonstrated ability to independently manage projects, prioritize competing deadlines, and proactively communicate progress and roadblocks
• Exceptional attention to detail, sound judgment, and the ability to deliver accurate, polished work with minimal oversight
• Strong cross-functional communication skills and confidence working with external partners
• Deep familiarity with Instagram, TikTok, emerging social trends, and platform best practices
• Familiarity with social media management and asset management tools, such as Sprout, Dash, or similar platforms
• Reliability, resourcefulness, and a strong sense of urgency, with an understanding that social media is at the frontlines of consumer communication
• Work samples demonstrating creative development, social execution, and individual contributions
• A love of beauty, haircare, and/or fragrance
• “We go all the OUAI with work and play” - this speaks to the passion behind the work that we do, with the knowledge that developing entertaining & engaging content for social just so happens to be a ton of fun.
• Annual Base Salary Range is $65,000 - $75,000K (based on experience)
• Medical + Dental + Vision
• Unlimited PTO
• 25+ Paid Holidays
• Matching 401k program
• Quarterly OUAI Product Stipend + Employee Discounts
• Flex Fridays
• Employee HSA and FSA
• Charity matching and education reimbursement
• Hybrid work reimbursement

• Medical insurance
• Dental insurance
• Vision insurance
• Unlimited PTO
• 25+ Paid holidays
• 401k program
• Product stipend
• Employee discounts
• Flex Fridays
• HSA
• FSA
• Charity matching
• Education reimbursement
• Hybrid work reimbursement
• Exercise reimbursement