Senior Marketing Manager - Search Marketing Optimization

About Chewy At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential. We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that. At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch. Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey. We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets. We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.

Chewy

Our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.

FastFree 1 -2 Day ShippingPet Health2000+ BrandsEcommerceand 24/7 Customer Service

C

careers.chewy.com

10,001+ employees

Retail

Plantation, Florida

2011

Public Company

485k LinkedIn followers

Raised $951M

• Chewy is looking for a Senior Marketing Manager, Search Engine Marketing
• Optimization to join our team in Seattle, WA or Boston, MA, reporting to the
• Associate Director, Search Marketing.
• As a Senior Search Marketing Manager, you will own the measurement, bidding, and
• optimization systems that support Chewy’s multi-million-dollar search engine
• marketing program. This is a senior individual contributor role where you will
• set direction for how the program measures value, allocates investment, and
• improves performance at very high scale.
• You will work across Marketing, Analytics, Data Science, Engineering, Product,
• Finance, and external technology partners to improve the systems that support
• customer acquisition.
• The work goes beyond configuring standard platform products or applying
• established industry practices. It requires combining Chewy’s internal customer,
• product, and financial data with signals and capabilities from external
• advertising platforms, improving how those systems work together, and making
• sound decisions when the right answer is not obvious. You will lead
• experimentation and bring a long-term perspective to decisions about
• measurement, automation, bidding, and optimization. You will need strong
• analytical and technical judgment, business acumen, and the ability to influence
• senior partners inside and outside the company.
• Own the roadmap for search engine marketing measurement, bidding, automation,
• and optimization, prioritizing work based on customer acquisition, net sales,
• profitability, and operational leverage
• Lead the continued development of high-scale bidding and optimization systems
• that combine Chewy data, models, business rules, and external advertising
• platform capabilities
• Establish the measurement and experimentation agenda for a
• multi-million-dollar program, including incrementality testing, value-based
• bidding, success criteria, and decisions about when to scale, adjust, or stop
• an approach
• Identify gaps in data, measurement, and system integration, and work with
• technical teams to develop solutions that improve the quality and speed of
• decision-making
• Partner with Analytics, Data Science, Engineering, Product, Finance, and
• Marketing teams to align priorities, manage dependencies, and resolve complex
• tradeoffs
• Build senior relationships with Google, Microsoft, and other third-party
• technology partners, influencing how they design products, integrations,
• measurement solutions, and support for Chewy
• Diagnose performance across the program, distinguishing between issues
• related to data, bidding, platform behavior, customer demand, merchandising,
• or execution, and recommend the appropriate action
• Develop business cases, planning scenarios, and recommendations for senior
• leadership, explaining complex technical and analytical issues in clear
• business terms
• Create repeatable standards, processes, and automation that improve the
• team’s ability to analyze, experiment, and act quickly
• Communicate strategy, progress, findings, and recommendations to partners
• across the company

• Bachelor’s degree or higher in economics, computer science, mathematics,
• marketing, or a related discipline
• 7+ years of experience in search engine marketing, ecommerce, performance
• marketing, analytics, or a related field
• Experience managing or optimizing multi-million-dollar digital advertising
• programs operating at high scale
• Experience with bidding and optimization systems, value-based bidding,
• marketing measurement, and experimentation, including incrementality testing
• Experience working across internal data systems and external advertising
• platforms to develop solutions that go beyond standard integrations
• The ability to analyze complex datasets, evaluate competing explanations, and
• make recommendations that account for both business and technical
• considerations
• Strong understanding of how to define requirements, establish success
• criteria, and work with Product, Engineering, Data Science, and Analytics
• teams
• The ability to operate independently in complex and ambiguous situations,
• make decisions with incomplete information, and maintain a long-term
• perspective
• Strong written and verbal communication skills, including the ability to
• influence senior stakeholders and explain technical concepts in clear
• business terms
• Experience building senior relationships with technology or advertising
• partners and influencing the development of solutions
• Experience with Google and Microsoft advertising platforms, including search
• A tenacious attitude for learning and taking on new challenges, and an
• entrepreneurial mentality
• The base salary range for this role is $110,500 - $176,000.00.
• The specific salary offered to a candidate may be influenced by a variety of
• factors including but not limited to the candidate’s relevant experience,
• education, and work location. In addition, this position is eligible for 401k
• and a new hire and annual equity grant. C08+ positions may also be eligible
• for annual bonus.
• We offer different types of insurance and benefits, such as medical/Rx, vision,
• dental, life, disability, hospital indemnity, critical illness, and accident. We
• offer parental leave, family services benefits, backup dependent care, flexible
• spending accounts, telemedicine, pet adoption reimbursement, employee assistance
• program, and many discounts including 10% off pet insurance and 20% off at
• Chewy.com.
• Exempt salary team members have unlimited PTO, subject to manager approval. Team
• members will receive six paid holidays per year. Team members may be eligible
• for paid sick and family leave in compliance with applicable state and local
• regulations.

• 401k
• Equity grant
• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• Parental leave
• Backup dependent care
• Flexible spending accounts
• Telemedicine
• Pet adoption reimbursement
• Employee assistance program
• Pet insurance discount
• Unlimited PTO
• Paid holidays
• Paid sick leave