CMX Marketing Strategy Senior Manager - CVS Media Exchange (CMX)

About CVS Health CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

CVS Health

Simplifying health care one person, one family and one community at a time

RetailPharmacy Benefits ManagementHealth InsuranceHealth CarePharmacyRetailCare Managementand Primary Care

C

CVSHealth.com

10,001+ employees

Hospitals and Health Care

Woonsocket, RI

1963

Public Company

1.3M LinkedIn followers

Raised $4B

• Serve as the primary CMX category lead for key internal stakeholders, fostering
• strong partnerships across Merchandising, Marketing, Loyalty, Personalization,
• Analytics, and other enterprise teams. Leverage a deep understanding of CVS
• business priorities, customer needs, and category dynamics to identify growth
• opportunities, influence decision-making, and ensure alignment between
• advertiser investments and enterprise objectives.
• Partner closely with Sales, Partner Management, and cross-functional
• stakeholders to identify and advance strategic opportunities that support both
• supplier and CVS goals. Translate category, consumer, and market insights into
• integrated programs, tentpole strategies, and commercialization opportunities
• that drive incremental revenue, strengthen supplier relationships, and
• accelerate category growth.
• Act as a category expert and advocate within CMX by developing compelling
• category stories, consumer insights, and strategic points of view that inform
• annual planning, sales engagements, and innovation roadmaps. Champion programs
• that position CMX as a strategic partner to suppliers while creating meaningful
• connections between brands and CVS customers during key consumer moments.
• Lead complex, cross-functional initiatives from concept through execution,
• bringing together diverse stakeholders to align on objectives, priorities, and
• success metrics. Establish best practices, facilitate knowledge sharing, and
• create scalable ways of working that enhance collaboration, improve efficiency,
• and elevate the advertiser and stakeholder experience across the organization.
• Evaluate emerging business opportunities, category trends, and evolving market
• dynamics to identify areas for expansion and innovation within CMX. Develop
• business cases, strategic recommendations, and commercialization frameworks that
• support new products, operating models, and integrated solutions. Navigate
• cross-functional considerations including operational readiness, legal review,
• measurement strategy, and change management to bring new opportunities to market
• successfully.
• Your continued knowledge of the digital and physical retail media marketplace
• coupled with talent in data-driven strategy will be valuable as you create sales
• stories and multi-supplier campaign initiatives that drive sales. Our CMX
• counterparts will rely on you to identify and understand category and brand
• business trends as you develop programs and collateral that are lucrative to our
• clients. We're looking for people that are passionate about building a business
• and comfortable with remaining agile in a changing landscape.
• Your expertise in retail media, consumer behavior, category dynamics, and the
• evolving omnichannel landscape will be instrumental in identifying growth
• opportunities for both suppliers and CVS Health. Leveraging data, insights, and
• industry trends, you'll develop compelling category narratives,
• commercialization strategies, and scalable programs that influence investment
• decisions and drive measurable business outcomes. As a trusted advisor to
• internal and external stakeholders, you'll help shape the future of CMX by
• translating market opportunities into innovative solutions that create value for
• advertisers, customers, and the enterprise. If you're energized by building new
• capabilities, influencing strategy, and driving growth in a fast-paced
• environment, CMX offers a unique opportunity to make a lasting impact as we
• continue to scale and evolve.
• This role is hybrid. You must work in one of our Corporate Hubs 2 or more days a
• week: Woonsocket, RI, Wellesley, MA, New York, NY, or Chicago, IL.

Required

• 7+ years of marketing experience with a foundation of business, retailer, CPG,
• and consumer understanding
• 3+ years cross-functional leadership experience
• 2+ years of retail media or retail agency strategy experience
• 2+ years of marketing experience including examples of testing and validating
• new opportunities
• Bachelor’s degree in Business, Marketing or related field or equivalent (HS
• Diploma and 4 years of experience) required

Preferred

• Comfort mining and utilizing data for strategy case creation and sales
• collateral
• Experience managing multiple stakeholders (e.g. marketing, merchandising,
• loyalty marketing, advertisers) and cross functional teams to achieve aggressive
• organizational goals
• Experience creating a business case by determining addressable attainable
• business opportunity and translating that into a recommended plan
• Can work within the realities and constraints of the organization,
• understanding when to work with an existing framework and when to push for
• change
• Experience with relevant marketing technology, with a heavy focus on digital
• and physical paid and owned channels
• Detail oriented marketer with a track record managing Marketing Media sales
• collateral, presentations, reports, case studies and project plans
• Self-motivated, high capacity person who can function and win in a demanding,
• performance-driven environment
• Excellent communication skills that can be articulated in forms across a
• diverse audience base
• Creative problem solver who can incorporate new insights into existing plans
• and act decisively and independently
• $82,940.00 - $199,144.00
• This pay range represents the base hourly rate or base annual full-time salary
• for all positions in the job grade within which this position falls.  The actual
• base salary offer will depend on a variety of factors including experience,
• education, geography and other relevant factors.  This position is eligible for
• a CVS Health bonus, commission or short-term incentive program in addition to
• the base pay range listed above.  This position also includes an award target in
• the company’s equity award program.
• Our people fuel our future. Our teams reflect the customers, patients, members
• and communities we serve and we are committed to fostering a workplace where
• every colleague feels valued and that they belong.

• We take pride in offering a comprehensive and competitive mix of pay and
• benefits that reflects our commitment to our colleagues and their families.
• This full‑time position is eligible for a comprehensive benefits package
• designed to support the physical, emotional, and financial well‑being of
• colleagues and their families. The benefits for this position include medical,
• dental, and vision coverage, paid time off, retirement savings options, wellness
• programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application
• process and on Benefits Moments [https://learn.bswift.com/cvshealth-mainland].
• We anticipate the application window for this opening will close on: 11/20/2026