Senior Manager, ABM Marketing

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PayPal

Online PaymentsMobile CommercePayment SecurityMoney TransfersPayment ProcessingMonetization for Developersand E-commerce

P

paypal.com/us/home

10,001+ employees

Software Development

San Jose, CA

Public Company

1.7M LinkedIn followers

Raised $12.2B

• Global LE ABM & Vertical Plays owns account targeting and named-account
• execution for PayPal's largest merchants (GSA and NAM), and is organized around
• three pods reporting to the team's Director. You will own the Checkout pod and
• partner daily with Sales, Product Marketing & Partner Ecosystem, Solutions PMM,
• and our BDR team to hit Large Enterprise pipeline and revenue targets.
• In this role, you will design and run the ABM programs and always-on nurture
• that keep BXO's (Branded Checkout) Large Enterprise accounts engaged, generating
• qualified leads and accelerating pipeline. You will lead sales-facing event
• execution and partner co-marketing for the segment, and translate BXO's product
• story into materials and outreach that sales and account teams can use directly.
• Your work rolls up to the same revenue line the broader team is measured
• against, contributing to Global LE ABM's 2026 target.
• Lead complex marketing projects and initiatives to drive business growth
• Resolve complex marketing problems and develop innovative solutions
• Determine methods and procedures for new marketing assignments
• Implement global process improvements to enhance marketing effectiveness
• Collaborate with senior leadership to align marketing strategies with
• business goals
• Provide thought leadership and expertise in marketing best practices
• Our employees are central to advancing our mission, and we strive to create an
• environment where everyone can do their best work with a sense of purpose and
• belonging. Belonging at PayPal means creating a workplace with a sense of
• acceptance and security where all employees feel included and valued. We are
• proud to have a diverse workforce reflective of the merchants, consumers, and
• communities that we serve, and we continue to take tangible actions to cultivate
• inclusivity and belonging at PayPal.
• Any general requests for consideration of your skills, please Join our Talent
• We know the confidence gap and imposter syndrome can get in the way of meeting
• spectacular candidates. Please don’t hesitate to apply.

Required

• combination of education and experience.

Preferred

• Manage ABM digital campaigns: oversee the execution and optimization of
• ABM-focused digital marketing efforts, including email marketing, content
• syndication, social media advertising, and programmatic initiatives.
• Run BXO's always-on ABM and email nurture programs for Large Enterprise: own
• the campaign brief, execution, and reporting for BXO's nurture and demand
• programs, partnering with our media and content agencies.
• Drive lead generation and engagement: collaborate with sales and demand
• generation teams to identify and engage key stakeholders within targeted
• enterprise payment accounts, working on ABM programs and account lists.
• Content development and distribution: work with content and creative teams to
• develop personalized and relevant content for accounts across multiple
• channels to enhance account engagement.
• Own target account list creation and refresh for BXO campaigns: coordinate
• with Sales, BDR, and analytics to keep account segmentation and targeting
• current as the book evolves.
• Coordinate ABM events, webinars, and industry-specific engagements for BXO
• plan and execute account-centric events and virtual experiences to deepen
• engagement and support pipeline acceleration within the enterprise payments
• segment.
• Measure and analyze ABM performance: track and report on campaign metrics and
• KPIs, using insights to optimize ABM strategies and tactics.
• Partner on BXO co-marketing with platform partners: work with Product
• Marketing & Partner Ecosystem on BXO placements and campaigns across partners
• such as Woo, BigCommerce, and PlentyONE.
• Collaborate cross-functionally within the team: align BXO programs with
• vertical strategy and ABM ops, and with audience, reporting, and analytics,
• to keep the pod's plans consistent with the broader Global LE ABM strategy.
• equivalent experience.
• Proven success managing and executing B2B or ABM campaigns, ideally including
• always-on nurture programs.
• Strong knowledge of digital marketing channels, tools, and marketing
• technology platforms.
• Excellent communication, project management, and cross-functional
• coordination skills, including working directly with sales teams.
• Experience working in technology, fintech, or SaaS industries.
• Familiarity with CRM and marketing automation tools like Salesforce and
• Demandbase.
• 0
• Visa Sponsorship through PayPal is not available for this position now or any
• time in the future.
• The base pay for this role will depend on where you work and the relevant
• experience and expertise you bring. The expected range of pay for this role by
• Chicago, Illinois: ($130,500.00 - $193,600.00 Annually) Additional compensation
• for this role may include an annual performance bonus, equity, or other
• incentive compensation, as applicable.
• PayPal does not charge candidates any fees for courses, applications, resume
• reviews, interviews, background checks, or onboarding. When making an
• application directly, we will never ask you to share passwords, one-time
• passcodes (OTP), or verification codes.  Any such request is a red flag and
• likely part of a scam. All communication regarding your application will come
• For the majority of employees, PayPal's balanced hybrid work model offers 3 days
• in the office for effective in-person collaboration and 2 days at your choice of
• either the PayPal office or your home workspace, ensuring that you equally have
• the benefits and conveniences of both locations.

• At PayPal, we’re committed to building an equitable and inclusive global
• economy. And we can’t do this without our most important asset-you. That’s why
• we offer comprehensive, choice-based programs, to support all aspects of
• personal wellbeing—physical, emotional, and financial—delivering meaningful
• value where it matters most. We strive to create a flexible, balanced work
• culture with a holistic approach to benefits, including generous paid time off,
• healthcare coverage for you and your family, and resources to create financial
• security and support your mental health.