Senior Manager, Marketing Analytics

About Ripple Using proven crypto and blockchain technology honed over a decade, Ripple’s enterprise-grade solutions are faster, more transparent, and more cost-effective than traditional financial services. Our customers use these solutions to source crypto, facilitate instant payments, empower their treasury, engage new audiences, lower capital requirements, and drive new revenue. Founded in 2012, Ripple's vision is to enable a world where value moves as seamlessly as information flows today—an Internet of Value. Ripple is the only enterprise blockchain company today with products in commercial use. Ripple’s global payments network includes over 300 customers across 40+ countries and 
six continents.

Ripple

Cross-Border PaymentsFinancial TechnologyCryptographyDistributed LedgersFintechFinanceBlockchainPaymentsCryptocurrencyand Payments

R

ripple.com

1,001-5,000 employees

Technology, Information and Internet

San Francisco, CA

Privately Held

490k LinkedIn followers

• opportunities, join us, and build real world value.
• We are growing, and so is the breadth and depth of our marketing programs, with
• AI at the core of how we scale. We are looking for a highly motivated, diligent,
• and data-driven Senior Marketing Analytics Manager to join our Marketing
• Operations team. Reporting into the Director, Marketing Operations and Demand
• Generation, this role will serve as the analytical backbone of our growth
• marketing engine — leading the measurement, visualization, and insights
• infrastructure that drives smarter investment decisions and executive-level
• confidence in our marketing performance.
• In this role, you will own analytics and reporting across all growth marketing
• functions, from campaign performance to pipeline attribution. You'll partner
• closely with Growth Marketing, Finance, RevOps, and other cross-functional teams
• to ensure data is accurate, accessible, and actionable across the full funnel.
• You'll also be a practitioner and champion of AI-powered tools — using them to
• automate workflows, accelerate insight generation, and elevate the
• sophistication of our marketing measurement at scale.
• You'll use data to continuously improve reporting efficiency, forecast accuracy,
• and budget allocation decisions, helping ensure our marketing analytics engine
• drives measurable impact on pipeline and revenue.
• functions, ensuring consistent and actionable reporting from spend to
• revenue.
• Lead the visualization and reporting infrastructure across growth marketing,
• translating complex data into clear, compelling dashboards and narratives for
• stakeholders at all levels.
• Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses
• to inform investment decisions, and partner with Growth Marketing, Finance,
• and RevOps on spend pacing and forecasting.
• Evolve attribution modeling and performance measurement frameworks, using AI
• and machine learning to improve accuracy and scalability.
• Apply AI-powered tools and predictive modeling to surface proactive insights,
• identify trends, and support faster, more confident decision-making across
• the marketing team.
• Empower experimentation programs with thorough data-driven insights,
• including A/B testing and lift analyses.
• Partner with the RevOps, Business Intelligence and Marketing Operations teams
• to use Salesforce, Tableau, MCI and other platforms, to build reporting that
• connect spend to pipeline and revenue.
• Identify opportunities to automate reporting and analytics workflows using AI
• to increase efficiency and reduce manual effort.
• Ensure data quality and integrity across CRM and marketing systems.
• experienced industry leaders
• A learning environment where you can dive deep into the latest technologies
• and make an impact.  A professional development budget to support other modes
• of learning.
• Thrive in an environment where no matter what race, ethnicity, gender,
• origin, or culture they identify with, every employee is a respected, valued,
• and empowered part of the team.
• In-office collaboration for moments that matter is important to our culture,
• and we give managers and teams the flexibility to decide which 10+ days a
• month they come in.
• Bi-weekly all-company meeting - business updates and ask me anything style
• discussion with our Leadership Team
• We come together for moments that matter which include team offsites, team
• bonding activities, happy hours and more!
• Competitive benefits that cover physical and mental healthcare, retirement,
• family forming, and family support
• Employee giving match
• Mobile phone stipend
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy - work with your manager to take time off when you
• need it
• Industry-leading parental leave policies. Family planning benefits.
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and
• plenty of fun events
• Benefits listed above are for full-time employees.
• Please find our California, UK/EU, Singapore, DIFC, ADGM, Australia, and

• 5+ years of experience in marketing analytics, growth analytics, or a related
• field
• Deep expertise in growth marketing measurement methodologies across the
• funnel
• Hands-on experience with Salesforce CRM and marketing data pipelines
• Familiarity with AI and machine learning concepts as applied to marketing
• analytics, such as predictive modelling, anomaly detection, or automated
• insights
• Strong proficiency in data visualization tools (e.g., Tableau, Looker, or
• similar)
• Experience with attribution modeling, media mix modeling, and/or
• incrementality testing
• Proficiency in SQL; experience with Python or R is a plus
• Proven track record in leading forecasting and budget analysis in partnership
• Excellent communication skills with the ability to present complex data
• clearly to both technical and executive audiences
• Strong cross-functional collaboration skills — you're as comfortable in a
• strategy meeting as you are in a data model
• For positions that will be based in IL, the annual salary range for this
• position is below. Actual salaries may vary based on numerous factors including,
• among other things, an individual applicant’s experience and qualifications for
• the position. This range does not include equity or additional compensation,
• such as bonuses or commissions.
• IL Annual Base Salary Range
• $170,000—$200,000 USD

• Competitive salary
• Bonuses
• Equity
• Physical and mental healthcare
• Retirement plan
• Family forming and support
• Employee giving match
• Mobile phone stipend
• R&R days
• Wellness reimbursement
• Generous vacation policy
• Parental leave
• Family planning benefits
• Catered lunches
• Professional development budget