Product Marketing Manager

About WGSN WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer. WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.

WGSN

Create Tomorrow

trendsforecastingproduct designmarket intelligenceretailmarketingfashioncolourinteriorslifestyle

W

wgsn.com

501-1,000 employees

Information Services

London

Privately Held

402k LinkedIn followers

Raised $20M

• Own the group product marketing calendar, aligned with the WGSN and IWSR roadmaps.
• Plan and deliver go-to-market for launches, releases and enhancements, choosing the right audience, message, channels and level of promotion.
• Develop positioning, value propositions, messaging frameworks and customer personas across both brands.
• Create sales presentations, battlecards, FAQs and campaign assets, and work with Commercial and Sales Enablement so they can sell with confidence.
• Communicate the roadmap to customers so they see the ongoing value of their subscription.
• Use customer feedback and usage data to find barriers to adoption and fix them, including managing the WGSN Knowledge Centre and publishing IWSR reports for clients.
• Measure what works and keep improving it.
• The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
• We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
• We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
• We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
• Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
• We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.
• We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.
• Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.

Required

• Strong B2B product marketing experience, with launches across multiple products or markets.
• A track record of making complex or technical products simple.
• Experience building positioning, value propositions, messaging and personas.
• The confidence to challenge constructively across teams and levels of seniority.
• The ability to own a plan with little guidance, manage several priorities at once and stay accurate.
• Commercial awareness and a clear view of how product marketing drives acquisition, adoption and retention.
• You'll be an experienced product marketer, probably working as a Product Marketing Manager, Senior PMM or PMM Lead today.

Preferred

• Experience with data, market intelligence, research or SaaS subscription products.
• Experience as a founding or first product marketer.

• Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including
• Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
• Employee assistance programme, season ticket loans and cycle to work scheme
• Volunteering opportunities and charitable giving options
• Great learning and development opportunities.
• WGSN is the global authority on consumer trend forecasting.
• We help brands around the world create the right products at the right time for tomorrow’s consumer.