MMeta logo

Meta

Software Development · 166k people

Program Lead, Creative X Program Management

Posted 16 Oct

What’s this role about? The Program Lead will plan and manage creative projects by aligning them with marketing goals and coordinating cross-functional teams. They are responsible for budget forecasting, resource allocation, and ensuring the strategic execution of creative programs across various platforms.

Los Angeles, California
On-site
$145K – $205K
Full-time
10+ years exp
12721 W Jefferson Blvd, Los Angeles, CA 90066
Bachelor degree

Skills required

Tap the ones you have

Want to get this job faster?

Apply with AI

No more application formsOur AI fills them in and submits them for you. You just pick the jobs.

Find hiring manager

Reach the person hiringEmail the person behind the job, not the inbox.

Company

About Meta Meta's mission is to build the future of human connection and the technology that makes it possible. Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive and intelligent experiences like virtual reality, wearables and AI to help build the next evolution in social technology. To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following: • Start with an open mind. Whether you agree or disagree, engage with empathy. • Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect. • Keep it constructive. Use your interactions here to learn about and grow your understanding of others. • Our moderators are here to uphold these guidelines for the benefit of everyone, every day. • If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community). For a full listing of our jobs, visit https://www.metacareers.com

Meta

ConnectivityArtificial IntelligenceVirtual RealityMachine LearningSocial MediaAugmented RealityMarketing ScienceMobile ConnectivityOpen Computeand Metaverse
MMeta logo
10,001+ employees
Software Development
Public Company
12.4M LinkedIn followers
Raised $79.6B

Responsibilities

  • Understand the overall company brand strategy, the various product-specific brand strategies, and how they all connect to the business
  • Influence Marketing GTM plans to develop and implement creative programs, ensuring alignment with company/business objectives and strategic/creative direction
  • Plan and prioritize projects and coordinate resourcing needs for all programs based on impact, business objectives, and team availability
  • Effectively lobby and win support for new, innovative initiatives and/or ways of working
  • Build and maintain strong relationships with internal (Creative X, Marketing, Product) and external (EssilorLuxottica, agencies, partnerships) stakeholders
  • Consult with cross-functional teams as the creative SME across initiatives and to share creative best practices
  • Manage relationships with external agencies globally, ensuring they meet contractual requirements and deliver high-quality products or services
  • Clearly and concisely communicate the program's status, risks, and issues to stakeholders
  • Define scope, deliverables, team resourcing, budget forecasting and actualization at the project level
  • Analyze market trends, consumer insights, and business metrics to refine program strategies and ensure effectiveness
  • Monitor program performance, identify areas for improvement, and implement corrective actions
  • Manage program budgets, including forecasting, spend tracking, and cost control
  • Manage creative reviews with key stakeholders and executive leadership
  • Anticipate program needs; prioritizing competing needs by taking a broad perspective to problems and identifying strategic and creative solutions

Qualification

MarketingCreative & MediaManagement & LeadershipTechnologyConsulting

Required

  • 8+ years of experience in program/project management at a creative/design agency and/or in-house brand/marketing team
  • Proven track record of building creative programs that have demonstrably impacted a brand's trajectory
  • Excellent written and verbal communication skills, with the ability to present information clearly and concisely
  • Ability to lead and motivate teams, build consensus, and manage conflicts
  • Experience working autonomously in a fast-paced, ambiguous environment, managing stakeholder dynamics in a large, matrixed organization
  • Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
  • Understanding and use of AI tool capabilities and limitations, demonstrated through professional or self-directed experience
  • Judgment in the use of AI in creative work. Knowing when to use it, when to rely on traditional tools, and how to edit/refine AI-assisted work to reach a high-quality final output
  • Experience actively seeking out new AI knowledge and skills; understanding of how AI is reshaping work and experimenting with emerging AI technologies
  • Highly organized and process-oriented
  • Bachelor's degree in a relevant field and/or equivalent

Preferred

  • Experience exploring and adopting emerging platforms and technologies, and experience in creating new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Brand management or brand strategy experience
  • $145,000/year to $205,000/year + bonus + equity + benefits

Benefits

  • Bonus
  • Equity
  • Health Insurance

Interested in this role?

Recommended jobs

  • MMeta logo

    Global Brand Experiences Lead, Creative Technologist

    Meta·New York

    $152K – $213K
    On-site
    Full-time
    10+ years exp

    Skills required

    Creative TechnologyExperiential ProductionInteractive Design
  • SSpotify logo

    Global Creative Lead, Reverb

    Spotify·New York

    $123.2K – $176K
    Hybrid
    Full-time
    10+ years exp

    Skills required

    Graphic designMotion designCreative leadership
  • Ddmg::media logo

    Sales Marketing & Creative Strategy Lead

    dmg::media·New York

    $150K – $185K
    Hybrid
    Full-time
    10+ years exp

    Skills required

    Sales marketingCreative strategyBrand partnerships