Sales Marketing & Creative Strategy Lead

About dmg::media DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, property information and events & exhibitions. In total, DMGT generates revenues of around £1bn.

dmg::media

ContentInformationAnalyticsMediaVenture CapitalSaaSonline mediaand digital media

D

dmgt.com

1,001-5,000 employees

Information Services

London, England

Public Company

20k LinkedIn followers

• Develop ambitious, differentiated advertising and sponsorship concepts across Daily Mail's portfolio of editorial, video, social, experiential, talent, data and other commercial capabilities.
• Create signature tentpole opportunities and ownable franchises that can attract significant advertiser investment and be sold repeatedly or across multiple categories.
• Translate major cultural moments—from elections and awards season to sports, entertainment, fashion, travel and major news events—into compelling commercial platforms.
• Move beyond inventory-driven selling to create ideas rooted in audience insight, advertiser objectives and the distinctiveness of the Daily Mail brand.
• Identify existing editorial franchises and audience behaviors that could become larger commercial opportunities without compromising editorial independence.
• Serve as a senior strategic and creative partner to the North American sales organization.
• Join priority client and agency conversations to uncover business objectives and translate them into compelling partnership ideas.
• Lead or contribute meaningfully to pitches for major accounts and high-value opportunities.
• Help sellers sharpen the narrative around why Daily Mail, not simply what inventory is available.
• Bring strong instincts about what CMOs, agencies and media buyers will find differentiated, credible and worth paying a premium for.
• Create frameworks that allow the sales organization to distinguish between opportunities requiring bespoke thinking and those that can be addressed through repeatable products.
• Help refine how Daily Mail presents its audience, editorial authority, franchises, formats and capabilities to the advertising marketplace.
• Create high-impact sales narratives and materials for major tentpoles, verticals and advertiser categories.
• Work with Insights and Research to turn audience data into provocative, actionable commercial stories.
• Identify whitespace in our existing commercial offering and develop new products, franchises and packages to address it.
• Monitor the marketplace and ensure Daily Mail's commercial proposition compares favorably with leading premium publishers and digital platforms.
• Partner closely with editorial, video, social, product, design, production, ad operations and other stakeholders to determine what is feasible and how ambitious ideas can be brought to life.
• Establish a disciplined process for moving opportunities from brief → insight → concept → pitch → sold program → execution.
• Ensure that creative ambition is balanced with operational feasibility, margin and repeatability.
• Protect the integrity of the original idea as a campaign moves from pitch into production.
• Depending on the experience of the successful candidate, this role may also oversee or help build the North American Client Services function.
• Ensuring sold programs are executed at or above the standard promised during the pitch.
• Creating clear ownership and communication across sales, clients, agencies and internal delivery teams.
• Establishing best-in-class standards for campaign kickoff, execution, optimization, reporting and wrap-up.
• Identifying opportunities to turn successful campaigns into renewals, case studies and larger strategic relationships.
• Building a culture in which over-delivery becomes a competitive advantage for Daily Mail.

• 10+ years of experience in sales marketing, integrated marketing, creative strategy, branded content, brand partnerships or a closely related discipline within premium digital media.
• Experience at multiple respected media brands, publishers or content companies, with an understanding of different commercial models and creative cultures.
• A demonstrated track record of developing multiple integrated programs or tentpole partnerships valued at $500K+.
• A portfolio of work that shows genuine conceptual creativity—not simply packaging existing media inventory.
• Deep familiarity with branded content, custom content, video, social, experiential, talent, sponsorship and integrated media solutions.
• Significant experience partnering directly with senior salespeople on major pitches.
• The presence and communication skills to sell an idea convincingly to senior marketers and agency executives.
• Strong commercial judgment: an instinct for the difference between an interesting creative idea and an idea someone will actually buy.
• Experience translating advertiser objectives and audience insights into creative platforms.
• Strong understanding of how premium publisher organizations operate across editorial, sales, creative, production and client service.
• Experience managing and developing high-performing creative, strategy or client-service talent.
• Ability to operate comfortably in a fast-moving, high-output organization where news cycles, client needs and priorities can change quickly.
• A genuine love for the Daily Mail—its voice, pace, ambition, editorial instincts and ability to command attention. This person should understand what makes the Mail distinctive and be excited to build commercial ideas that amplify those strengths rather than sand them down.
• You are equal parts strategist, creative director and commercial operator.
• You can look at a client brief and quickly find the interesting problem underneath it. You understand the difference between an ad package and a big idea.
• You've built things that didn't exist before you got there — franchises, formats, or partnership models that outlasted the original pitch and got sold again.
• You are adaptable and can work quickly and collaboratively.
• You have the poise and energy to present and sell both to internal team and to a skeptical CMO and have ideas land.
• You don't need Daily Mail's voice softened to feel comfortable selling it. You get why the edge is the asset and you build ideas that amplify it rather than round it off.

• Competitive salary: $150,000–$185,000, plus annual discretionary bonus
• Healthcare benefits.
• Dental and optical coverage.
• 401(k).
• Generous paid time off.
• Excellent opportunities for professional development and career progression within a global media organization.