
Software Development · 166k people
Global Brand Experiences Lead, Creative Technologist
Posted 9 Oct
What’s this role about? Lead the Creative Technology Pod to develop and scale interactive brand activations and product experiences across Meta's portfolio. Manage the end-to-end build process, including strategy, budget oversight, and collaboration with cross-functional teams and external creative partners.
Skills required
Tap the ones you have
Want to get this job faster?
Apply with AI
No more application formsOur AI fills them in and submits them for you. You just pick the jobs.
Find hiring manager
Reach the person hiringEmail the person behind the job, not the inbox.
Company
About Meta Meta's mission is to build the future of human connection and the technology that makes it possible. Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive and intelligent experiences like virtual reality, wearables and AI to help build the next evolution in social technology. To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following: • Start with an open mind. Whether you agree or disagree, engage with empathy. • Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect. • Keep it constructive. Use your interactions here to learn about and grow your understanding of others. • Our moderators are here to uphold these guidelines for the benefit of everyone, every day. • If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community). For a full listing of our jobs, visit https://www.metacareers.com
Meta

Responsibilities
- Set the strategy for Creative Technology. Decide where we place our bets, which ideas are worth building, and what we are deliberately not doing each half
- Narrow the focus on products. Decide which Meta products and features to build for, in partnership with Product leadership on priorities and roadmap
- Own the prioritized slate of Creative Technology explorations, with intake running through you
- Generate original ideas for what we could build that nobody has asked for yet. Bring the technically possible into the creative conversation early enough to change the idea
- Co-create from the blank page, not after the idea is locked. Bring concepts of your own, shape the ones on the table, and protect the creative intent all the way through build, working directly with Product and Engineering
- Build and prototype hands-on. Validate what is technically feasible early, and de-risk delivery before we commit to a show or launch date
- Take experiences that work and make them scale. Document them well enough that another team can stage them, and keep them current as the products underneath them ship
- Choose the external partners. Scout, evaluate, and select the studios, independent creative technologists, artists, and emerging-tech companies we build with
- Set the craft and technical bar across builds, including privacy and security, and hold external partner builds to it
- Direct the pod. Set priorities for Creative Technologists while managing shared services across production, fabrication, agency, measurement, and legal
- Own the build budget and drive performance tracking through the pod scorecard: cost per activation, reuse rate, and downstream ROI
- Serve as the primary XFN interface across Global Brand Experiences, Product, Product Marketing, Comms, Marketing Insights, Data Science, Legal, and Privacy
- Hold a point of view on what is coming. Track emerging technology and the creative community around it, and tell us what we should be trying next year, not only this cycle
Qualification
Required
- 10+ years in creative technology, experiential production, or interactive design and development, including work delivered in live or public-facing environments
- Portfolio showing creative craft and technical depth in equal measure, with clear evidence of what you personally built, which ideas were yours, and concepts that existed because you knew the technology was there
- Hands-on experience with interactive and immersive technologies such as real-time engines (Unity/Unreal), AR/VR/MR and spatial computing, computer vision, generative AI models and APIs, creative coding, WebGL/three.js, and sensors and physical computing
- Experience building demos or interactive experiences tied to a product launch, including work on unreleased or pre-announcement hardware or software
- Demonstrated judgment about where to spend creative and technical effort: choosing a small number of the right bets
- Experience owning a build budget and a portfolio of concurrent projects, including vendor evaluation, tooling decisions, and governance of a creative technology stack
- Experience sourcing, selecting, and directing external creative partners (studios, independent creative technologists, artists, emerging-tech companies), including commercial and scoping conversations, and setting and holding the creative and technical bar on what they deliver
- Experience collaborating with creators or artists on work that reached a public audience
- Experience driving priorities and outcomes across teams you do not directly manage, and experience participating effectively in both creative reviews and technical design reviews
- Experience building a multi-year roadmap or POV on emerging technology for a brand or product org, plus an existing network in the creative technology, new media art, or experiential community
Preferred
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Smart glasses and AI experience
- Experience inside an in-house brand, product marketing, or R&D group at a large technology company, or creative technology leadership at a leading agency
- $152,000/year to $213,000/year + bonus + equity + benefits
Benefits
- Bonus
- Equity
- Health Insurance
Interested in this role?
Recommended jobs
- S

Global Creative Lead, Reverb
Spotify·New York
$123.2K – $176KHybridFull-time10+ years expSkills required
Graphic designMotion designCreative leadership - D

Sales Marketing & Creative Strategy Lead
dmg::media·New York
$150K – $185KHybridFull-time10+ years expSkills required
Sales marketingCreative strategyBrand partnerships - G

Creative Director, Design Lead
GREY·New York
$75K – $180KHybridFull-time10+ years expSkills required
Creative directionDesign leadershipStrategic thinking