Marketing Performance Manager

About Smart Pension Smart Pension is one of the UK’s largest and fastest-growing pension providers. Offering a workplace pension as a defined contribution master trust for employers of all sizes. We are excited to announce that we now manage over £10 billion of UK pension savings on behalf of around 2 million savers and 100,000 employers. We're proud to be the highest-rated pension provider on Trustpilot, reflecting the trust our members place in us every day. This is a significant milestone to reach in just over a decade. By combining pensions expertise with digital innovation, we've built a pension experience designed to help your employees save, plan and prepare for retirement with confidence. Driven by people We are digital first, not digital only. We provide excellent customer experiences and access to human expertise as standard. Powered by technology We are part of the Smart Group, and powered by Keystone, Smart’s global savings and investments technology platform. Our technology is our backbone, removing barriers and creating frictionless experiences, clear choices and speed. Built for the future We push to modernise pensions. Reducing pain points and innovating to deliver better long-term outcomes, for people and the world we live in. Get in touch today to see how we can support you.

Smart Pension

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S

smartpension.co.uk

501-1,000 employees

Financial Services

London , Greater London

Privately Held

35k LinkedIn followers

Raised $395.8M

• We are seeking a highly analytical and results-oriented Marketing Performance
• Manager to optimise the effectiveness and efficiency of our marketing campaigns
• and channels. This critical role will be responsible for diving deep into
• marketing data, identifying trends, uncovering insights, and providing
• actionable recommendations to maximise our return on marketing investment. This
• role will also help us set up a long-term brand performance dashboard, and run
• regular competitor reviews. If you are passionate about performance measurement,
• obsessed with data, and thrive on turning numbers into strategic growth, we want
• to hear from you.
• Define, track, and report on key marketing performance metrics and KPIs
• across all channels (e.g., digital advertising, content marketing, email,
• social media, and to a lesser extent SEO/SEM/GEO).
• Develop and maintain dashboards and reports that provide clear, concise, and
• actionable insights into campaign performance.
• Develop a long-term brand performance measurement framework.
• Conduct in-depth analysis of marketing data to identify trends, opportunities
• for optimisation, and areas of underperformance - including looking at
• competitors.
• Present performance findings and strategic recommendations to marketing
• leadership and cross-functional teams.
• Work closely with campaign managers, digital marketing specialists, and
• content teams to recommend data-driven adjustments to ongoing campaigns for
• improved efficiency and effectiveness.
• analyse results to continuously refine messaging, creative, and channel mix.
• Forecast marketing performance and budget needs based on historical data and
• strategic objectives.
• Contribute to the development of overall marketing strategies by providing
• insights into market trends, competitive performance, and consumer behaviour.
• Oversee the effective use of marketing analytics platforms (e.g., Google
• Analytics, Adobe Analytics, Clarity) and marketing automation systems (e.g.,
• HubSpot, Salesforce, Bloomreach).
• databases.
• Collaborate with IT and data teams to improve data collection, integration,
• and reporting capabilities.
• Stay abreast of the latest trends in marketing performance measurement,
• analytics tools, and data privacy regulations.
• Monitor and report marketing spend against budget, identifying opportunities
• for cost savings and improved efficiency.
• Develop methodologies for attributing revenue and conversions to specific
• marketing activities.
• Champion a culture of data-driven decision-making within the marketing team.

• The skills, experience, and aptitudes we are looking for are listed below but
• please don’t be discouraged from applying if you don’t meet every single one of
• these criteria – having a ‘can do’ attitude is sometimes more important than
• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related
• quantitative field.
• At least 2-3 years of proven experience in marketing analytics, performance
• marketing, or a similar data-focused role.
• Strong proficiency in marketing analytics platforms such as Google Analytics
• (GA4 expertise highly preferred), Adobe Analytics, or similar.
• Experience with data visualisation tools (e.g., Tableau, Looker Studio, Power
• BI) and building interactive dashboards.
• translate complex data into clear, actionable insights for both technical and
• non-technical audiences.
• Solid understanding of digital marketing channels (SEO, SEM, social media,
• email, display advertising) and their respective metrics.
• Experience with CRM systems and marketing automation platforms (e.g.,
• HubSpot) is highly desirable.
• Excellent written and verbal communication skills, with the ability to tell a
• compelling story using data.
• Proactive, detail-oriented, and highly organised with the ability to manage
• multiple priorities in a dynamic environment.
• Knowledge of statistical analysis concepts and A/B testing methodologies.

• At Smart, one of the eight principles we work to is “We want happy and good
• people in our team”. We created a list of benefits that helps us achieve this
• 25 days’ holiday per year, increasing with length of service.
• Enhanced maternity and paternity (maternity – 6 months fully paid/paternity –
• 3 weeks fully paid)
• In office wellbeing, such as manicures, massages and barbers.
• Smart employees also enjoy a 50% discount on orders from our sister company
• Arena Flowers, Britain's most ethical florist. They offer unique hand-tied
• bouquets, luxury flowers, letterbox flowers, plants and gifts to spend on
• friends and loved ones or even for yourself.
• We believe that diverse perspectives help us lead the way in transforming
• retirement, savings, and financial wellbeing. We welcome differences in
• background, experience, thinking, and identity, and we recognise that innovation
• is strongest when it is built on inclusion and fairness. We encourage
• applications from people of all backgrounds and experiences and do not
• discriminate on the basis of any protected characteristic.
• We think Smart is an awesome place to work. If it sounds like somewhere you’d
• like to work, too, and if you’re ready to play your part in our continued
• success in the future, then naturally we’d love to meet you.