Financial Services · 20 people
Head of Marketing (FinTech | Payments)
Posted 12 Oct
What’s this role about? Lead marketing strategy and execution, including go-to-market expansion, brand and product messaging, SEO, and B2B demand generation. Build and lead a lean marketing team and agency network while developing partnerships, conducting market research, and supporting the company’s commercial strategy.
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Company
About Peratera Peratera is a UK-based financial services company, founded in 2022 and authorised by the FCA as an Electronic Money Institution (registration number 1023849). Our vision is to simplify global finance by providing an all-in-one payment platform that brings essential business services under one roof. With Peratera, businesses can: • Open multi-currency accounts in 12+ currencies • Receive, convert, and send funds across 160+ countries • Manage cross-border payments seamlessly from a single platform We reduce complexity, remove friction, and empower businesses to operate globally with confidence. Learn more: http://www.peratera.co.uk
Peratera
Multi-currency accounts and payments across 160+ countries - simplified in one platform
Responsibilities
- We need a marketing leader who thinks in strategies and executes in sprints. You'll own everything from brand and SEO to go-to-market expansion into new verticals - reporting directly to the CEO and sitting at the commercial heart of the business.
- This is not a pure management role. We want someone who sets the direction and rolls up their sleeves to make it happen.
- GTM strategy for new markets and verticals
- Brand identity, positioning, and product messaging across all channels
- Website strategy and SEO - technical, content, and authority building
- B2B demand generation - LinkedIn Ads, paid search, and ABM targeting merchants and platform operators
- Industry events and partnerships (Money20/20, Pay360, and similar)
- Market research, competitive intelligence, and segment-specific ICP development
- Building and leading a lean marketing team and agency network
Qualification
Required
- 6+ years in B2B marketing - FinTech or payments experience is a must
- Proven GTM experience: launching into new markets or verticals
- Product marketing instinct - you can translate complex infrastructure into clear propositions
- Hands-on SEO and performance marketing skills, not just oversight
- Comfortable presenting to the board and working in a CMS the same week
- FCA-regulated environment experience is a strong plus
Preferred
- Experience marketing payment gateway, digital wallet, or multi-currency account products specifically
- Familiarity with FCA financial promotions rules and compliant marketing in regulated environments
- Experience with the European, CIS, or EMEA payments landscape
Benefits
- The opportunity to build and lead the marketing function of a growing FCA-authorised EMI
- Direct employment with our UK entity, Peratera UK Ltd
- Significant influence over Peratera's commercial strategy and international expansion
- A central London office in St James's
- Direct access to senior management and fast decision-making
- Exposure to major international fintech, payments, iGaming, and financial services events
- Competitive base salary and performance-based compensation
- A central role in the next stage of Peratera's growth
- Sounds like a match? Send us your CV - we’re excited to get to know you.
Interested in this role?
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