Head of Marketing, EMEA

About Exa EXA AG is a global SAP Standard Software provider for global intercompany management software, delivering value for the CFO organisation through business process automation for MNEs. With deep domain expertise, EXA AG helps you optimize along these three processes: compliant and transparent automation of transfer pricing | optimization of profit margins along the global value chain | step-by-step transformation towards an end-to-end sustainable value chain. Create 360-degree product views – a global bill of materials for each product with the option to drill down to any and every production step. Derive from an end-to-end transparent and traceable value chain the emissions and costs to achieve your sustainability goals and future competitiveness. Calculate, monitor, simulate and write back Transfer Prices for every single product and for every relationship while considering the impact of customs, to achieve the necessary local tax compliance. Our close cooperation and co-innovation with SAP in the technology areas of HANA, Analytics and Fiori/UI5 help us to provide customers with cutting-edge solutions. This combination of subject matter expertise and technology strength positions us as a trusted partner to our clients. Operating globally together with its parent corporation SNP Group, EXA offers proven solutions and cost-effective services in the areas of implementation, application development and support. With headquarters in Germany, EXA also has presence across Europe, India and the USA. Impressum: https://www.exa-ag.com/impressum/

Exa

Global provider of SAP standard software for global intercompany management.

Financial Transformation ManagementGlobal Value Chain (GVC)Operational Transfer Pricing (OTP)(Predictive) AnalyticsFinance ExcellenceESG ReportingOptimization Value ChainCorporate Profitability Analysisand Carbon Foot Print Calculation

See all employees

E

exa-ag.com

51-200 employees

IT Services and IT Consulting

Heidelberg, Baden-Württemberg

2012

Public Company

6.5k LinkedIn followers

• EMEA marketing strategy
• Own the regional marketing plan. Translate Exa's global priorities into a plan for EMEA, prioritize markets by opportunity and sales coverage, and decide where to invest across markets and programs. Own the EMEA marketing budget, which centers on field events, conferences, developer events, and selective local sponsorships (including developer creators and communities). Success is measured by revenue growth.
• Go-to-market by market
• Build a go-to-market approach for priority markets across the UK, EU, Middle East and Africa. The right motion differs by market (direct, partner-led, or channel-based), and some markets should wait until product-led signal justifies the spend.
• Pipeline and demand
• Own EMEA pipeline targets. Build the programs that create qualified opportunities and move them through the cycle: account-based campaigns, executive dinners, a small number of high-value trade shows, reactivation of any stalled pipeline, and webinars or localized content. Use pipeline and conversion data to shift investment toward what works. Success is measured by pipeline and by cost per opportunity.
• Sales partnership
• Be the marketing partner to EMEA Sales, SDRs, and regional partners. Align on ICP, target accounts, campaign priorities, lead routing, and follow-up, and run a regular operating rhythm. Success is measured by lead-to-opportunity conversion and by seller satisfaction with campaigns and enablement.
• PLG in region
• Ensure EMEA developers and AI-native companies find Exa, sign up, and build. Run developer events, hackathons, and meetups in the region with DevRel support, sponsor local developer creators and communities where they reach the right builders, and work with Digital and Growth Marketing on inbound quality and conversion. Use sign-up and usage signal to tell Sales where to engage. Success is measured by sign-ups and PQL-sourced pipeline.
• Exa story in EMEA
• Adapt Exa's global positioning for EMEA buyers, identifying where the story needs local proof, language, or emphasis. Bring customer and market insight into messaging, launches, and the roadmap through Product Marketing. Keep brand and demand working as one program. Success is measured by regional launch success.
• Agencies, partners, and vendors
• Select and manage agencies, event vendors, and marketing partners across the region, including co-marketing with channel and cloud partners. Make sure each one understands the priorities, and delivers quality work.
• Team building
• Hire and lead the EMEA marketing team as the region grows, starting with an field events manager. Set the bar, develop people, and build a function that executes without you in every room.
• EMEA has a marketing plan with clear market priorities, tied to the regional pipeline number, and Sales co-owns it.
• Marketing-sourced and influenced pipeline in EMEA is measured, growing, and trusted by Sales and Finance.
• Each priority market has a working motion (direct, partner-led, or product-led) chosen on evidence.
• EMEA developers and AI-native companies adopt Exa at a rate that feeds Sales.
• Exa has credible local customer stories in the UK, Germany, Switzerland, and at least one other market.
• Investment shifts quarter to quarter based on what the data says.
• Your first hire is in seat and performing, and the playbook you built makes each new market faster to open.

Required

• 10+ years in B2B marketing at technology companies, including 3+ years leading marketing for EMEA or a major part of it (UK plus at least one European market).
• A record of owning a regional pipeline number and budget, and of deciding where to invest across markets. You can reconstruct the numbers live.
• Hands-on experience with both direct and partner-led go-to-market, ideally including the UK.
• Strong sales partnership: an operating rhythm you built with Sales and SDRs, and an example of pushing back on a seller request you thought was wrong.
• Deep field and event craft. You have run conferences, executive dinners, and developer events yourself, and can still build and run a campaign end to end.
• Comfort with a technical product and technical buyers. You can hold a real conversation about APIs, agents, and retrieval.
• Experience building a region for a US-headquartered company, operating semi-autonomously across time zones.
• Evidence you have hired and developed marketers.
• A proven AI builder mindset. You have shipped automations or internal tools with LLMs and can show us.

Preferred

• Experience at a developer tools, API-first, cloud, or data infrastructure company.
• Experience running product-led growth alongside an enterprise sales motion.
• German, French, Dutch, or another regional language.
• Relationships with regional cloud providers, systems integrators, or developer communities.
• Experience launching a region from zero at an early-stage company.

• Equity
• Bonus