Head of B2C Sales

About British Council We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We uniquely combine the UK’s deep expertise in arts and culture, education and the English language, our global presence and relationships in over 100 countries, our unparalleled access to young people and influencers and our creative sparkle. We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications. For more information, please visit: http://www.britishcouncil.org

British Council

The UK’s international organisation for cultural relations and educational opportunities.

Englishexamsartseducationand society

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britishcouncil.org

5,001-10,000 employees

Non-profit Organizations

London, England

1934

Nonprofit

1.1M LinkedIn followers

• Ready to own the growth engine and deliver real commercial impact?
• This is your chance to take full accountability for driving sales performance, accelerating conversion, and unlocking new revenue at scale in a complex, global environment.
• We’re looking for a bold, commercially driven Leader to transform and lead our B2C sales performance across a global network. Sitting at the heart of our Customer Sales & Service function, this role owns the end-to-end sales engine—from shaping strategy through to delivering measurable growth—working alongside customer-facing teams across markets, regions, and contact centres worldwide.
• You’ll bring together insight, data, and frontline expertise to improve conversion, simplify customer journeys, and embed smarter, scalable sales approaches. This is a unique opportunity to lead change at scale—aligning global teams, influencing senior stakeholders, and turning ambition into tangible commercial outcomes.
• Lead and deliver the B2C sales growth strategy, driving improvements in conversion, onboarding, and revenue performance across global customer-facing teams.
• Work closely with markets, contact centres, and regional operations to ensure consistent, high-impact execution that reflects both global priorities and local realities.
• Own the development and implementation of improved sales processes, using data, customer insight, and frontline feedback to move from current (“As Is”) to future (“To Be”) models.
• Ensure solutions balance customer experience, operational efficiency, and commercial impact—embedding sustainable improvements into day-to-day operations.
• Act as a critical connector across marketing, digital, transformation, and customer operations functions—aligning priorities, shaping initiatives, and ensuring that sales improvements are practical, adopted, and deliver results at scale.
• Drive cultural and behavioural change across dispersed teams, building alignment, capability, and a shared focus on performance.
• Influence senior stakeholders and bring together diverse global teams to deliver against a unified growth agenda.

• Proven track record of leading sales growth, conversion improvement, and revenue delivery in customer-facing or contact centre environments
• Strong commercial acumen with experience owning or influencing significant revenue targets
• Experience leading across multi-site or geographically dispersed teams in a global context
• Hands-on operational leadership experience within customer management or sales environments
• Ability to translate data and insight into actionable, scalable sales improvements
• Strong stakeholder management and influencing skills across senior and cross-functional audiences
• Experience driving transformation, embedding new processes, and leading change at pace
• Degree level qualification or equivalent professional experience
• Experience in retail or direct-to-consumer sales environments (desirable)
• Experience working with global teams and complex organisational structures (desirable)

• Make an impact at global scale – Shape how millions of customers engage with our products and services
• Own the growth agenda – Take full accountability for sales performance, conversion, and revenue outcomes
• Work with customer-facing teams worldwide – Collaborate with diverse teams across markets and contact centres to deliver results
• Lead transformation that sticks – Redesign how we sell and embed sustainable, scalable improvements
• Influence at senior level – Work across functions and geographies to align priorities and drive change
• Combine purpose with performance – Deliver commercial success while creating meaningful global impact
• UK-based role (hybrid / remote considered, with global collaboration)
• Senior leadership position within Customer Sales & Service
• Opportunity to work across international markets and teams
• Requires strong cross-cultural collaboration and influencing capability
• Annual salary (gross): From 62,855 GBP to 72,228 GBP
• Pension scheme: We offer membership of the Civil Service Pension Scheme to support your long-term financial wellbeing
• Closing date: Tuesday, 10 November 2026 (23.59 ICT-16.59 GMT)
• A connected and trusted UK in a more connected and trusted world.
• The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
• If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org