Head of Sales and Events

About Broadwick At the heart of Broadwick is a founding belief in the power of ‘live’ with the objective always being to inspire, connect and create massive impact through music, culture and space. With four core divisions; Spaces, Live, Development and Partnerships, Broadwick designs, builds and operates some of the world’s most exciting venue and entertainment brands.

Broadwick

Music. Culture. Space.

EntertainmentBig IdeasEventsCreativeFashionMusicStrategyProductionCultureMarketing

See all employees

B

broadwicklive.com

201-500 employees

Real Estate

London

2010

Self-Owned

34k LinkedIn followers

• Senior Sales and Events Manager
• Sales and Events Manager (indirectly)
• Working closely with the Head of Space develop, review and implement the annual sales strategy aligned with business objectives.
• Deliver revenue and profit targets across your own, the dedicated venue and spaces portfolio
• Identify opportunities for growth across brand, corporate, agency, private hire, live music and specific industry sectors
• Review market trends, competitor activity and customer behaviour to ensure the venue remains competitive
• Develop sales initiatives that increase occupancy, average booking value and profitability
• Lead, inspire and develop a high-performing sales team
• Set individual objectives, KPIs and development plans
• Conduct regular one-to-ones, coaching sessions and performance reviews
• Review call quality, proposals, site visits and client interactions to continually improve conversion
• Create a culture of accountability, collaboration and continuous improvement
• Recruit, onboard and develop future sales talent
• Own the sales forecast and pipeline across the dedicated venue effective diary management
• Ensure accurate forecasting and reporting for senior leadership
• Monitor enquiry levels, conversion rates, booking payments, debtors and future booking pace
• Identify risks to target achievement and implement recovery plans
• Ensure the sales pipeline contains sufficient qualified opportunities to consistently deliver budget
• Monitor and improve enquiry response times and conversion rates
• Review pricing, discounting and Venue Hire Agreements to maximise profitability
• Identify upselling and cross-selling opportunities within the dedicated venue and across the portfolio
• Lead negotiations on strategic and high-value opportunities
• Support the venue team with complex commercial negotiations where required
• Build good relationships with core suppliers to ensure competitive pricing and Service Level Agreements is adhered to.
• Develop long-term relationships with brand, corporate, agency, private hire, live music and key stakeholders
• Represent the business at networking events, trade shows and industry functions
• Increase repeat business through outstanding account management
• Identify strategic partnerships that generate long-term revenue opportunities
• Cross-Functional Collaboration
• Working closely with
• Marketing to increase enquiry generation and campaign performance
• Partnerships to develop strategic commercial opportunities
• Operations to ensure a seamless client experience
• Finance to improve forecasting and commercial reporting
• Venue teams to maximise conversion and client satisfaction
• Lead structured and efficient sales meetings
• Ensure CRM systems are maintained to a high standard
• Improve sales processes, reporting and automation
• Drive adoption of best practice across the dedicated venue
• Use data and reporting to identify trends and improvement opportunities
• Demonstrable track record of delivering significant revenue growth
• Experience selling conferences, exhibitions, private events or hospitality
• Strong commercial acumen and negotiation skills, aligned with business mission, strategies and objectives
• Experience managing forecasts, budgets and sales pipelines
• Excellent coaching and leadership capability
• Knowledge of agency and corporate event markets
• Strong analytical and reporting skills
• Ability to set, manage and monitor targets and KPIs for teams of sales management professionals
• Ability to successfully manage multiple venue projects simultaneously through effective prioritisation and multi-tasking
• Endless positivity, and a proactive approach to your work
• Excellent communication skills - ability to host open, honest communication to a wide range of people

Required

• The Head of Sales is responsible for leading and developing a high-performing sales function that delivers sustainable revenue growth across the dedicated venue and spaces portfolio.
• The role is accountable for achieving sales targets, building a strong pipeline of future business through a mix of proactive and reactive leads, developing the sales team, and ensuring exceptional client experiences throughout the customer journey. Working closely with the Head of Space, Marketing, Partnerships, Operations and Finance, the Head of Sales will identify new commercial opportunities, improve sales performance and maximise revenue across the portfolio.
• This is a strategic role and multifaceted role with responsibility for both the performance of the sales team and the overall commercial success of the dedicated venue and spaces portfolio.

Preferred

• Experience implementing sales processes and performance frameworks
• Experience using CRM systems such as HubSpot, Salesforce or similar

• Paid overtime
• 27 days paid holiday (plus bank holidays)
• Social events and free tickets to our live events
• Other discounts including 50% off drinks and 20% off food at Corner Corner
• Competitive pension plan
• Other schemes including Season Ticket Loan, Cycle to Work, Optical Care and Referral Scheme
• Training and professional development opportunities
• An inclusive, collaborative and creative working environment
• At Broadwick, we are dedicated to cultivating a diverse and inclusive environment that empowers all individuals to reach their full potential. We strongly encourage applicants from all cultures and backgrounds to apply, as we believe in the strength of a diverse and vibrant team.