Creator Marketing Manager

Posted 13 Oct

What’s this role about? The Creator Marketing Manager will define target audiences and craft compelling product stories to drive creator engagement and adoption. They will also design and optimize multi-channel lifecycle marketing programs to move creators through the funnel and ensure long-term retention.

Culver City, California

On-site

$109K – $180K

Full-time

5-10 years exp

Bachelor degree

Skills required

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Company

Amazon

See all employees

amazon.com

10,001+ employees

Software Development

Public Company

37.5M LinkedIn followers

Raised $65.7B

Qualification

MarketingCreative & MediaManagement & LeadershipData & AnalyticsTechnology

You're a hands-on marketer who can flex between strategy and execution. You've
run integrated campaigns across multiple channels and know how to coordinate
messaging, timing, and content so everything works together — not in silos.
You're comfortable building editorial calendars, writing briefs, managing paid
media, and partnering with cross-functional teams to bring a product story to
life.
You're a generalist and an athlete — someone who wears multiple hats and thrives
in a fast-moving environment. You have a passion for data-driven results, a
spirit that anything is possible, and an unapologetic focus on the customer. You
thrive in a highly collaborative environment where people are driven,
enthusiastic, and not afraid to take risks. Your mission (and ours) is unique
fill hearts, minds, and souls with premium audio content that entertains,
informs, and enriches.
Define and deeply understand Audible's target audiences — both consumers and
creators — and champion their needs throughout the organization
Craft compelling product stories and messaging for existing and prospective
customers by creating clear and consistent propositions articulated through
effective messaging
Run integrated, multi-channel campaigns with ownership across paid media,
editorial content, email, social, SEO, and other touchpoints — ensuring
consistent messaging and coordinated timing
Design and optimize lifecycle email marketing programs — including welcome,
onboarding, activation, and re-engagement journeys — that move creators through
the funnel and drive long-term retention
Partner with Product teams to understand the product story and translate it
for external audiences — developing positioning and messaging that drives
awareness, demand, and adoption
Drive business case development, bringing together customer insights,
research, financial data, and analytics to develop a perspective on revenue and
profitability potential for new-to-market initiatives
Partner with Finance, Analytics, and Data Science to define, measure, and
report on success and opportunity areas
Communicate marketing plans and campaign performance to stakeholders and
leadership
Audible is the leading producer and provider of audio storytelling. We spark
listeners’ imaginations, offering immersive, cinematic experiences full of
inspiration and insight to enrich our customers daily lives. We are a global
company with an entrepreneurial spirit. We are dreamers and inventors who are
passionate about the positive impact Audible can make for our customers and our
neighbors. This spirit courses throughout Audible, supporting a culture of
creativity and inclusion built on our People Principles and our mission to build
more equitable communities in the cities we call home. Basic Qualifications: -
Bachelor's degree or equivalent
Experience building, executing and scaling cross-functional programs or
marketing campaigns from concept to completion
Experience using data and metrics to drive improvements
5+ years of experience in product marketing and business strategy
Experience in outbound product marketing — including executing content
strategies, managing editorial calendars, and coordinating messaging across
multiple channels (website, blog, paid media, SEO, email)
Experience with audience marketing
Experience defining and driving new customer-centric products and features
toward market launch rollout
B2B marketing experience
Experience in email marketing and lifecycle programs — including mapping
end-to-end creator or customer journeys, identifying adoption and retention
opportunities, and executing against those touchpoints Preferred Qualifications
Experience managing external partners to develop marketing programs
Experience working with sales teams on enablement or small business marketing
Experience in membership-based or subscription business models
Experience in digital content, media, or audio companies
Experience working with creators
Experience with email marketing platforms (e.g., Braze)
Los Angeles County applicants: Job duties for this position include: work safely
and cooperatively with other employees, supervisors, and staff; adhere to
standards of excellence despite stressful conditions; communicate effectively
and respectfully with employees, supervisors, and staff to ensure exceptional
customer service; and follow all federal, state, and local laws and Company
policies. Criminal history may have a direct, adverse, and negative relationship
with some of the material job duties of this position. These include the duties
and responsibilities listed above, as well as the abilities to adhere to company
policies, exercise sound judgment, effectively manage stress and work safely and
respectfully with others, exhibit trustworthiness and professionalism, and
safeguard business operations and the Company’s reputation. Pursuant to the Los
Angeles County Fair Chance Ordinance, we will consider for employment qualified
Our inclusive culture empowers Amazonians to deliver the best results for our
customers. If you have a disability and need a workplace accommodation or
adjustment during the application and hiring process, including support for the
interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations
The base salary range for this position is listed below. Your Amazon package
will include sign-on payments and restricted stock units (RSUs). Final
compensation will be determined based on factors including experience,
qualifications, and location. Amazon also offers comprehensive benefits
including health insurance (medical, dental, vision, prescription, Basic Life &
AD&D insurance and option for Supplemental life plans, EAP, Mental Health
Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
Learn more about our benefits at https://amazon.jobs/en/benefits
USA, NJ, Newark - 120,000.00 - 179,600.00 USD annually

Benefits

Health insurance
Medical insurance
Dental insurance
Vision insurance
Prescription insurance
Basic life and AD&D insurance
Supplemental life plans
Employee assistance program
Mental health support
Medical advice line
Flexible spending accounts
Adoption and surrogacy reimbursement
401(k) matching
Paid time off
Parental leave
Restricted stock units
Sign-on payments

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