Senior Director, Creative

About IPSY IPSY is the industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other. Our portfolio includes IPSY Original (our sample-size subscription), IPSY Extra (our full-size subscription), and IPSY Ultimate (our most premium full-size subscription). Powered by expert curation, product innovation, machine learning technology, and millions of member insights, we deliver highly personalized beauty experiences every month. To date, the IPSY community has generated more than 200 million product reviews, helping us make discovery smarter and more authentic. Whether you’re a beauty enthusiast or just starting your journey, IPSY is here to inspire everyone to express their unique beauty. Join us…because beauty is more fun here. Ready to join us as we empower people on their journey to self-expression and discovery? Visit our careers site to learn more about the values, culture, benefits, and more across all our brands.  https://www.ipsycorporate.com/careers

IPSY

beautymakeupcommunitycosmeticsengineeringecommercemachine learningweb developmentdata analyticsproduct

I

ipsy.com

201-500 employees

Consumer Services

Santa Monica, California

2011

Privately Held

63k LinkedIn followers

Raised $237.2M

• Own Creative Strategy & Vision: Define IPSY’s creative strategy, the visual language, tone and storytelling approach that brings Brand Strategy’s positioning to life across every channel.
• Manage & Inspire the Creative Team: Directly lead a multidisciplinary in-house team across creative strategy, photography, graphic design, and copywriting, fostering a culture of collaboration, excellence, and innovation.
• Own Visual & Written Identity Execution: Ensure cohesive visual and tonal expression — including campaign and creative copy — across all channels. Long-form editorial (blog, collateral) is applied by Content against the voice and tone standards set jointly by the SCD and Brand Strategy, and is not owned directly by this role.
• Unify Brand Expression Across Plans: Partner with Brand Strategy to determine what creative and copy elements are consistent across IPSY and which are distinct and differentiated by program, developing a clear architecture and applying it consistently.
• Modernize Storytelling: In partnership with the Content team, drive the development of thumb-stopping, community-driven creative for digital- and social-first formats that authentically reflects Gen Z and Millennial beauty culture.
• Partner with Brand Strategy: Maintain a close, clearly-scoped partnership with Brand Strategy. Own creative strategy and execution with authority over decisions that don’t require new brand positioning; escalate when creative direction implies a shift in what the brand stands for.
• Partner Cross-Functionally: Work closely with Marketing (Growth, CRM, Content), Product, Merchandising, and Brand Partnerships to ensure creative and copy strategy supports business objectives, including acquisition, engagement, and retention.
• Elevate Creative Operations: In partnership with Marketing Operations, implement strong processes for briefing, feedback, and execution that enable and empower the team to deliver world-class work efficiently and at scale.
• Champion Innovation: Thoughtfully adopt new tools, workflows, and emerging technologies to enhance creative and copywriting quality, speed, and impact—without losing the human creative spark.
• Build Executive Trust: Act as a key creative partner to the Head of Brand Marketing, CMO, CEO, and executive leadership team, clearly communicating creative strategy, rationale, and results.

• Creative Visionary & Strategist: A senior creative leader with a proven ability to define and lead creative strategy - visual language, tone, storytelling - for a complex, consumer-facing brand, operating in partnership with a separate Brand Strategy function.
• Exceptional People Manager: Demonstrated success managing, mentoring, and scaling multidisciplinary creative teams; known for developing talent and building strong, healthy team cultures.
• Hands-On Creative Leader: Comfortable setting direction while empowering teams across photography, graphic design and copy to execute at the highest level.
• Brand Identity Expert: Deep experience in visual and written identity systems, maintaining consistency across multiple platforms and consumer touchpoints.
• Digital-First Mindset: A digital native who understands social, content performance, and modern storytelling formats.
• Cross-Functional Leader: Strong collaborator who works seamlessly with marketing, product, growth, and executive stakeholders.
• Innovative & Curious: Energized by change and open to experimentation, new ideas, and evolving creative tools.
• Industry Experience (Nice to Have): Background in beauty, wellness, fashion, or lifestyle brands is a plus, but not required.
• Executive Presence: Confident communicator with the ability to influence and build strong relationships at the executive level.

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Work from home flexibility
• Free IPSY Extra subscription
• Learning & development programs
• EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.
• #LI-CF1
• #LI-Remote
• Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.