Content Marketing Manager

About Fooda Fooda is a workplace food program people love and look forward to every day. We scour the streets for the best trendy restaurants, popular favorites, and hidden-gem mom and pops. Making the connection between them and people who appreciate their food is our passion. We're looking for talented colleagues who want to advance their careers and help scale a business. We all share an interest in solving problems with data, taking chances, beating goals, and delighting customers. Our team's successful execution of those interests has driven expansion to over 45 markets since our founding in 2011, with over 100 million meals served. Visit our website to learn more about joining Fooda: www.fooda.com/careers

Fooda

Authentic meals, served by local restaurants within steps of your desk. Love and look forward to lunch every single day.

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fooda.com

501-1,000 employees

Food and Beverage Services

Chicago, Illinois

2011

Privately Held

62k LinkedIn followers

• Fooda is hiring a Content Marketing Manager to lead our content program and, over time, the team that produces it.
• Fooda runs workplace food programs for employers and buildings, from rotating restaurant popups and delivery to catering and fully managed dining. Our buyers include HR and people leaders, workplace experience and facilities teams, corporate real estate, office managers, procurement, and building owners.
• You'll report directly to the VP of Marketing and work closely together on content strategy. Your first few months are about building a deep understanding of Fooda: our products, customers, and market, and the people across Sales and the business who know them best. During this time you'll write, shape strategy, and work alongside our internal writers and freelance contributors.
• At around 30-60 days, you'll take on direct management of the content team: three internal writers and a group of freelance writers. From there, you'll own the editorial calendar and lead the team in producing content that generates demand, equips Sales, and builds Fooda's authority in the market.
• Build a working knowledge of Fooda's products, customers, prospects, and competitors
• Spend regular time with Sales, account management, operations, and leadership to understand what our buyers care about and why they choose us
• Learn what each of our audiences is trying to solve, from HR leaders to building owners, and what information helps them make a decision
• Follow trends in the workplace, employee experience, and corporate food, and identify where Fooda has something worth saying
• Find strong content ideas in sales calls, customer conversations, and internal discussions rather than waiting for them to be handed to you
• Work directly with the VP of Marketing on content strategy, and turn that strategy into a clear plan
• Own Fooda's editorial calendar
• Lead demand generation and sales enablement content first: guides, research, webinars, customer stories, product content, and the materials Sales uses with prospects and customers
• Develop thought leadership that builds Fooda's authority with our buyers
• Guide SEO and blog content as a focused part of the program, grounded in search intent and how buyers find answers, including AI search
• Write important pieces yourself, especially in your first six months
• Partner with our art director and design team to bring content to life
• Turn ideas into clear concepts, briefs, and assignments
• Hold a high standard for everything we publish, from the strength of the idea to the final edit
• Coach writers on writing, research, product knowledge, and editorial judgment
• Give clear feedback that helps writers improve rather than rewriting their work
• Manage freelance writers, including briefs, quality, and deadlines
• Help the team become more independent and better able to turn direction into strong work
• Take on direct management of the internal writers and freelance contributors at around six months
• Find the people and information you need to get it done
• Bring recommendations, not just questions
• Own work from the first idea through publication
• In your first six months, you'll know Fooda's business well enough to bring your own content ideas to the table, and you'll have written pieces that set the bar for the team.
• Over your first year, you'll lead a content program built on a real understanding of our products, customers, and market. Sales will have content they value and use with prospects and customers. Our writers will be stronger and more independent. And our content will help generate demand and strengthen Fooda's authority with the people who buy from us.

• 7+ years in B2B content marketing, including ownership of a content or editorial program
• At least 2 years managing writers, including coaching and developing them
• Experience managing freelancers and other external contributors
• A track record of creating demand generation and sales enablement content that Sales actually uses
• Excellent editorial judgment and a high standard for written work
• Strong interviewing, research, and storytelling skills
• The ability to learn a new business quickly and understand what a B2B audience will find useful
• A working knowledge of SEO and AEO
• Comfort working with executives, Sales, customers, and subject-matter experts
• Strong project management and organizational skills
• Experience in food, hospitality, or workplace services is welcome but not required. Strong B2B content leadership matters most.
• Curiosity. You want to understand our products, customers, and market, and you keep asking until you know why something matters
• Judgment. You know the difference between a strong idea and an ordinary one, and between great content and content that's simply well written
• Ownership. You find opportunities and move them forward without waiting to be told
• Leadership. You make the people around you better and help them become more independent

• Comprehensive health, dental and vision plans
• 401k retirement plan with company match
• Flexible spending accounts
• Company issued laptop
• Daily subsidized lunch program (ours!)
• A fulfilling, challenging adventure of a work experience
• Must be authorized to work in the United States on a full-time basis. No recruiters please.
• The salary range for this role is between $90,000-$110,000 and is dependent on a number of factors, including but not limited to work experience, training, location, and skills.