Content Marketing & Innovation Manager

About Acrisure, LLC As a global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, it connects clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, real estate services – and beyond. Since 2013, Acrisure has grown in revenue from $38 million to ~$5 billion and employs ~20,000 colleagues in 19 countries. And this is just the beginning.

Acrisure, LLC

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A

acrisure.com

10,001+ employees

Financial Services

Grand Rapids, Michigan

2005

Privately Held

89k LinkedIn followers

Raised $11.4B

• A global fintech leader, Acrisure empowers millions of ambitious businesses and
• individuals with the solutions to grow boldly forward. Bringing cutting-edge
• technology and top-tier human support together, it connects clients with
• personalized solutions across a range of insurance, reinsurance, payroll,
• benefits, cybersecurity, real estate services – and beyond.
• Since 2013, Acrisure has grown in revenue from $38 million to ~$5 billion and
• employs ~20,000 colleagues in 19 countries. And this is just the beginning. To
• learn more, visit Acrisure.com.
• Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how
• buyers understand their challenges, evaluate solutions, and experience the value
• of Acrisure in the market.
• As the lead content marketer for a designated portfolio of solutions, this role
• develops and executes content strategies that educate audiences, build trust,
• strengthen brand preference, and support business growth. Blending exceptional
• storytelling with a passion for innovation, the Content Marketing Manager
• creates compelling content experiences across the buyer journey designed to
• scale across channels and audiences. Leveraging AI-powered tools, research,
• video-first content strategies, and scalable content frameworks, the Content
• Marketing Manager continuously explores new ways to increase the reach, impact,
• and efficiency of content investments.
• Working closely with Product Marketing, Demand Generation, Integrated Marketing,
• Sales Enablement, and subject matter experts, this role plays a critical part in
• positioning Acrisure as a trusted advisor and delivering content that drives
• engagement, pipeline, and revenue outcomes.
• Why this role matters: Great content does more than fill channels. It shapes
• perceptions, builds trust, sparks conversations, and helps buyers make confident
• decisions.
• As the lead content marketer for an assigned portfolio, this role helps define
• how Acrisure shows up in the market. Through compelling storytelling, meaningful
• thought leadership, audience-centered content strategies, and innovative content
• practices, the Content Marketing Manager connects buyers to the expertise,
• solutions, and insights that help them grow boldly forward.
• This role plays a critical part in strengthening Acrisure's market presence,
• deepening audience engagement, and accelerating business growth while helping
• shape the future of content marketing across the organization.
• Develop and own content strategy for an assigned portfolio of solutions,
• audiences, and business priorities.
• Translate go-to-market strategy, messaging, positioning, and audience
• insights into content plans that support business growth.
• Build and maintain editorial calendars aligned to campaign plans, market
• opportunities, and buyer needs.
• Identify content gaps, audience opportunities, and emerging themes that can
• strengthen market engagement.
• Ensure content supports all stages of the buyer journey, from awareness
• through decision.
• Create and oversee the development of high-quality content assets including
• articles, blogs, guides, reports, customer stories, executive thought
• leadership, videos, webinars, and campaign content.
• Translate complex topics into engaging, buyer-centric content that informs
• and inspires action.
• Adapt and extend core content into multiple formats to maximize reach, reuse,
• and performance.
• Ensure all content aligns with brand standards, messaging frameworks, and
• audience expectations.
• Manage content projects from concept through delivery while maintaining
• quality and consistency.
• content strategy.
• Monitor industry trends and emerging topics that can create opportunities for
• thought leadership.
• Gather insights from customers, business leaders, partners, and subject
• matter experts to strengthen content relevance and credibility.
• Use research to identify new content opportunities and improve performance.
• Leverage GenAI and emerging content technologies to improve content ideation,
• creation, personalization, and optimization.
• Develop and share best practices for AI-enabled content creation and workflow
• efficiency.
• Explore opportunities for modular content development, content reuse, and
• scalable content production.
• Serve as an advocate for innovation by testing new tools, approaches, and
• content formats.
• Balance efficiency and experimentation with strong editorial standards and
• brand stewardship.
• Establish goals and measurement frameworks for content performance.
• Analyze engagement, consumption, influence, and conversion metrics to
• understand content effectiveness.
• Use content insights to continuously improve strategy, planning, and
• execution.
• Share performance learnings and best practices with marketing stakeholders.
• Partner closely with Product Marketing to transform messaging and positioning
• into compelling audience-focused content.
• Collaborate with Demand Generation and Integrated Marketing teams to support
• campaign goals and buyer engagement strategies.
• Work with Digital Marketing to ensure content is optimized for
• discoverability, search, and user experience.
• Partner with Sales Enablement to support customer conversations with relevant
• and effective content assets.
• Build strong relationships with subject matter experts and business leaders
• across the organization.

• Proven experience developing and executing content strategies in B2B or
• complex marketing environments.
• Exceptional storytelling skills with strong editorial judgment and content
• development expertise.
• Deep understanding of buyer behavior, audience engagement, and content
• performance.
• Experience creating content across multiple formats, including written,
• visual, and video content.
• Strong research capabilities with the ability to identify trends and convert
• insights into actionable content strategies.
• Experience using AI tools and modern content technologies to improve
• marketing effectiveness.
• Ability to balance strategic thinking with hands-on execution.
• Strong project management and organizational skills.
• Excellent communication, collaboration, and stakeholder management skills.
• Curiosity, creativity, and a passion for continuous learning and
• experimentation.
• Bachelor's degree in Marketing, Communications, Journalism, English,
• Business, or a related field.
• 7+ years of experience in content marketing, content strategy, editorial,
• storytelling, or related disciplines.
• Experience building content programs in high-growth or complex B2B
• organizations.
• Experience creating thought leadership, executive content, customer stories,
• and demand generation content.
• Familiarity with video marketing, AI-enabled content workflows, and modern
• content management practices is highly desirable.
• Background in fintech, insurance, financial services, SaaS, enterprise
• technology, or other complex services industries is a plus but not required.
• The base compensation range for this position is $150,000 - $195,000. This range
• reflects Acrisure's good faith estimate at the time of this posting. Placement
• within the range will be based on a variety of factors, including but not
• limited to skills, experience, qualifications, location, and internal equity.
• collaboration, team leadership, and cross-functional partnership.

• At Acrisure, we’re building more than a business, we’re building a community
• where people can grow, thrive, and make an impact. Our benefits are designed to
• support every dimension of your life, from your health and finances to your
• family and future.
• Making a lasting impact on the communities it serves, Acrisure has pledged more
• than $22 million through its partnerships with Corewell Health Helen DeVos
• Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in
• Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New
• York.
• We also offer our employees a comprehensive suite of benefits and perks,
• Physical Wellness: Comprehensive medical insurance, dental insurance, and
• vision insurance; life and disability insurance; fertility benefits; wellness
• resources; and paid sick time.
• Mental Wellness: Generous paid time off and holidays; Employee Assistance
• Program (EAP); and a complimentary Calm app subscription.
• Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits;
• and employee discount programs.
• Family Care: Paid maternity leave and paid paternity leave (including for
• adoptive parents); legal plan options; and pet insurance coverage.
• … and so much more!
• This list is not exhaustive of all available benefits. Eligibility and waiting
• periods may apply to certain offerings. Benefits may vary based on subsidiary
• entity and geographic location.
• Final candidates will be required to complete post-offer verification processes
• related to the role and in accordance with applicable laws.
• Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud
• Notice [https://www.acrisure.com/careers].
• Welcome, your new opportunity awaits you.