Marketing Manager, Content Manager

About U.S. Bank At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies. We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

U.S. Bank

Asset-based lendingCommercial lendingCustody servicesEquipment financingForeign exchangeFund servicesGlobal payments and receivablesLiquidity and asset managementLoan syndicationMarket risk management

U

usbank.com/index.html

10,001+ employees

Banking

Minneapolis, MN

Public Company

644k LinkedIn followers

Raised $991M

• The Marketing Manager, Content Execution is responsible for writing, developing,
• and delivering content that supports approved partner marketing strategies
• across key ecosystems, including retail, financial institutions (FI),
• independent software vendors (ISVs), merchant service providers (MSPs),
• strategic alliances, and other partner segments. This is a hands-on execution
• role focused on turning established marketing priorities into high-quality,
• audience-focused content and managing delivery from brief through completion.
• translating approved positioning, audience needs, and partner go-to-market plans
• into compelling content across the buyer journey. The individual coordinates
• briefs, drafts, stakeholder feedback, and final assets to keep content accurate,
• aligned, and ready for use.
• Reporting to the Vice President of Marketing, the individual will collaborate
• with Product Marketing, Channel Marketing, Creative Services, Digital Marketing,
• and external agencies to produce and deliver content that supports awareness,
• demand generation, adoption, and customer lifecycle marketing. The role owns
• day-to-day content execution rather than overall marketing strategy.
• Maintain the partner-focused editorial calendar and production schedule based
• on approved marketing priorities, product launches, and channel growth
• objectives.
• Translate Product Marketing and Channel Marketing plans into actionable
• content briefs, deliverables, timelines, and production tasks.
• Apply approved messaging frameworks to create audience-specific content for
• partner segments including Financial Institutions, ISVs, MSPs, referral
• partners, and strategic alliances.
• Track deliverables, dependencies, and deadlines; follow established content
• governance and measurement processes; and flag delivery risks early.
• Write, edit, repurpose, and deliver content across all stages of the buyer
• journey, from awareness through retention and expansion, managing drafts,
• revisions, and final production.
• Use approved generative AI tools to accelerate content workflows, drafting,
• editing, and repurposing while retaining human judgment and accountability
• for accuracy, originality, audience relevance, brand alignment, and final
• quality. Validate outputs and follow applicable privacy, compliance, and
• review requirements.
• Email nurture content
• differentiation, and supporting information from Product Marketing Managers
• to develop accurate content.
• Coordinate content requirements and delivery with Channel Marketing teams to
• support partner recruitment, enablement, engagement, and growth programs.
• Coordinate creative development, reviews, and asset handoffs with Creative,
• Digital, Communications, and Demand Generation teams to deliver content
• across channels.
• deadlines with external agencies, freelance writers, production partners, and
• content vendors.
• generation outcomes, and lifecycle marketing effectiveness.
• Use performance data and stakeholder feedback to revise copy, refresh assets,
• and improve content effectiveness.
• Conduct content audits and update, repurpose, or coordinate retirement of
• existing assets as needed.
• Apply SEO/GEO, digital experience, and content personalization guidance to
• content deliverables where applicable.
• Serve as a trusted marketing partner to Product Marketing, Channel Marketing,
• Sales, and executive stakeholders.
• Manage content intake, confirm scope and requirements, coordinate reviews and
• approvals, and schedule work according to agreed priorities across multiple
• teams.
• Provide stakeholders and leadership with concise updates on deliverables,
• timelines, review needs, delivery risks, and content performance.

Required

• Hands-on content execution, editorial scheduling, and delivery management
• Strong writer skillset, with the ability to independently draft, edit, and
• refine clear, compelling, audience-focused content; translate complex
• concepts into accessible language; and adapt tone, structure, and messaging
• across formats and channels.
• Collaboration and influence without direct authority
• Six or more years of related experience in marketing and marketing strategy
• with proven ability to deliver results
• experience translating complex product concepts into compelling,
• audience-focused content.
• Practical understanding of how to use generative AI to accelerate content
• processes and creation, including effective prompting, evaluating and
• refining outputs, and recognizing when human expertise and judgment are
• required.
• Strong background managing concurrent content projects, stakeholder reviews,
• production workflows, and deadlines across cross-functional teams.
• If there’s anything we can do to accommodate a disability during any portion of
• the application or hiring process, please refer to our disability accommodations
• for applicants

Preferred

• Experience supporting partner ecosystems such as financial institutions,
• ISVs, MSPs, retail partnerships, franchises, or channel sales organizations.
• Familiarity with buyer journey mapping, content marketing frameworks, and
• marketing automation programs.
• partners.
• Knowledge of SEO and GEO, digital content optimization, content performance
• analytics, and AP style guidelines.
• Experience in content marketing, content development and production,
• corporate communications, product marketing, or related marketing
• disciplines.
• Experience executing B2B content programs and delivering assets that support
• demand generation and customer lifecycle marketing.
• ecosystems, payments, fintech, software, or related industries.

• Our approach to benefits and total rewards considers our team members’ whole
• selves and what may be needed to thrive in and outside work. That's why our
• benefits are designed to help you and your family boost your health, protect
• your financial security and give you peace of mind. Our benefits include the
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours
• per calendar year unless otherwise provided by law
• The salary range reflects figures based on the primary location, which is listed
• first. The actual range for the role may differ based on the location of the
• role. In addition to salary, U.S. Bank offers a comprehensive benefits package,
• including incentive and recognition programs, equity stock purchase 401(k)
• contribution and pension (all benefits are subject to eligibility requirements).
• U.S. Bank is subject to, and conducts background checks consistent with the
• requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In
• addition, certain positions may also be subject to the requirements of FINRA,
• NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act,
• the SAFE Act, and/or federal guidelines applicable to an agreement, such as
• those related to ethics, safety, or operational procedures.
• Applicants must be able to comply with U.S. Bank policies and procedures
• including the Code of Ethics and Business Conduct and related workplace conduct
• and safety policies.
• Posting may be closed earlier due to high volume of applicants.