Manager, Global Brand Marketing

About 2K At 2K, we create unforgettable games that turn players into fanatics. Since 2005, we’ve delivered iconic experiences across PC, console, and mobile for millions of players around the world. 2K is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios and Visual Concepts. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin®️ as well as the critically and commercially acclaimed PGA TOUR®️ 2K. Our people are the heartbeat of 2K. We foster a culture where everyone is empowered to come as they are, think boldly, and do their best work - together. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit 2k.com.

2K

Video Games and Game Development and Publishing

2

2k.com

1,001-5,000 employees

Computer Games

Novato, California

Public Company

370k LinkedIn followers

• 2K is looking for a Manager, Global Brand Marketing to join the Strategy Games Franchise Group, supporting the Gearbox Software business (Borderlands, Risk of Rain, Wonderlands). Reporting to the Director of Brand Marketing, this role will help lead the strategic development, execution, and performance of global marketing campaigns for some of 2K’s most beloved gaming franchises.
• The ideal candidate is a creative and strategic marketer with experience developing and executing global, multi-channel campaigns for entertainment or gaming brands. You bring a balance of creativity and analytical thinking, thrive in a collaborative environment, and are passionate about building marketing programs that connect with players worldwide. Blending art and science, you will help create innovative campaigns that deliver measurable results and bring the franchise vision to life.
• Success in this role depends on exceptional organization, communication, and collaboration skills. You can distill complex ideas into clear, actionable plans and work effectively across teams to keep projects on track. Equally comfortable supporting strategic planning or driving day-to-day execution, you foster alignment, accountability, and teamwork across disciplines and time zones.
• ​Support the development and presentation of the global marketing strategy for the Gearbox Software franchise group, including audience definition, product positioning, messaging, and content strategy.
• Assist in building global go-to-market plans, coordinating with cross-functional teams to align creative direction and campaign cadence with studio milestones and publishing priorities.
• Collaborate with game development leads to ensure marketing reflects the franchise’s creative vision while supporting commercial objectives.
• Contribute to annual business planning and campaign retrospectives, helping identify opportunities for growth and creative innovation.
• Drive end-to-end campaign execution, collaborating with PR, Social, Community, Influencer, Paid Media, Partnerships, Web, and other teams to deliver fully integrated global campaigns.
• Partner with regional marketing leads to ensure alignment with brand strategy and creative vision while adapting campaigns for cultural and market relevance.
• Manage campaign timelines, creative briefs, approvals, and agency coordination to ensure assets are delivered on time, on brand, and within budget.
• Leverage audience research, market insights, and player telemetry to inform campaign strategy and creative execution.
• Establish KPIs and performance benchmarks, analyze campaign results, develop campaign reports, and apply learnings to optimize future marketing efforts.
• Manage budget trackers, PO processing, and expense tracking, ensuring accuracy, timely reporting, and effective resource allocation.
• Maintain campaign documentation, asset trackers, and delivery schedules to ensure smooth coordination across teams.
• Support process improvements that strengthen organization, communication, and execution efficiency.
• If you’re a creative, strategic, and collaborative marketer who’s passionate about storytelling and delivering world-class campaigns, you’ll feel right at home on 2K’s team of award-winning marketers. You’ll love turning audience insights into impactful global marketing programs that bring 2K’s portfolio of strategy franchises to life and engage players around the world. You’ll thrive on collaboration across creative, studio, and regional teams, driving organized, data-informed, and high-quality execution from strategy through delivery.

Required

• Bachelor’s Degree.
• Minimum of 3-5 years of marketing or product management experience in gaming or entertainment.
• Obsessed with understanding and serving the player.
• Highly organized, with the ability to manage a busy campaign schedule while helping structure and align key partners.
• Proven experience contributing to the planning and execution of creative marketing programs for major entertainment or gaming brands.
• A true team player who loves collaborating to generate creative ideas and solutions.
• Comfortable in a fast-paced environment where teams must act, adapt, and learn quickly.
• Excellent verbal and written communication skills, with the ability to influence and build strong relationships across departments and geographies.
• A proactive project owner, critical thinker, and problem solver who champions clear goals and drives the team to deliver cohesive, timely results.

Preferred

• For this role, a strong interest in history and aptitude for evaluating historical authenticity would be welcome.
• The pay range for this position in California at the start of employment is expected to be between $103,700 and $140,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

• Medical insurance
• Financial benefits
• Bonus
• Equity awards