
Software Development · 223 people
Product Engagement Manager
Posted 8 Oct
What’s this role about? You will identify friction points for members, employers, and brokers to improve engagement and conversion across various messaging channels. You will also collaborate with product and engineering teams to implement data-driven solutions that enhance the overall customer experience.
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Company
About Thatch Thatch is an all-in-one platform that makes it easy to offer your employees the most personalized healthcare experience. You decide what to spend, and your team gets great health benefits.
Thatch
Health benefits from the future

Responsibilities
- Find where members, employers, and brokers are getting stuck and understand why.
- Build and test ways to improve engagement and conversion across email, SMS/RCS, transactional messaging, and in-product experiences.
- Own and improve the logic behind how we communicate with people, from targeting and triggers to sequencing, frequency, and personalization.
- Build new ways for Thatch to engage with people, including two-way messaging, RCS, personalization, and language preferences.
- Work with Product, Engineering, and Data when the right solution goes beyond messaging.
- Measure what works, learn from what doesn’t, and use both to decide what to build next.
Qualification
- 5+ years working in growth, product engagement, lifecycle/CRM, or a similar role.
- You’ve owned engagement or conversion metrics and can point to things you’ve shipped that moved them.
- You’re hands-on with Braze or a similar platform and comfortable building and testing journeys yourself.
- You’re comfortable using data to find problems, form a hypothesis, and measure whether your solution worked.
- You think like a product builder. You know when messaging can solve a problem and when the product itself needs to change.
- Experience that stands out
- You’ve worked across several engagement surfaces, not just email.
- You can use SQL or analytics tools to answer your own questions.
- You’ve worked on complex customer journeys or products with multiple audiences.
- Experience in healthcare, benefits, fintech, or another regulated industry.
- You use AI as part of how you work.
- Unshakable optimism in the face of adversity.
- How we work
- We give people ownership and trust them to make good decisions.
- We move quickly, learn from customers, and improve continuously.
- We solve hard problems together, regardless of team or title.
- We care more about building the right thing than following a perfect process.
- What to expect
- We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect
- An initial conversation with a recruiter.
- A conversation with the hiring manager, including a product review discussion.
- Conversations with product, engineering, and cross-functional teammates.
- A final conversation with executive leadership.
Benefits
- $150,000—$195,000 USD
- About Thatch
- We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read more on Thatch here.
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