Lead Management & Performance Marketing Manager

About USG Corporation USG Corporation is an industry-leading manufacturer of building products and innovative solutions highlighted by Sheetrock®, Durock®, and Securock® Brands. Headquartered in Chicago, USG serves construction markets around the world through its Gypsum, Performance Materials and Ceilings divisions. Its wall, ceiling, flooring, sheathing, and roofing products provide the solutions that enable customers to build outstanding spaces where people live, work, and play.

USG Corporation

Inventors of the iconic Sheetrock® Brand and a leading manufacturer of building materials and innovative solutions.

DrywallJoint CompoundCeilingsStructural PanelsPerformance FlooringConstruction Manufacturingand Building Materials

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U

usg.com

5,001-10,000 employees

Wholesale Building Materials

Chicago, IL

1902

Public Company

64k LinkedIn followers

• The Manager, Lead Management & Performance Marketing is a strategic commercial
• marketing leader responsible for the end-to-end lead management operating model
• and the performance marketing programs that create qualified demand, accelerate
• pipeline, and demonstrate measurable revenue impact. This role owns the lead
• lifecycle from acquisition through qualification, routing, nurture, sales
• handoff, opportunity conversion, and closed-loop performance measurement across
• USG, CGC, and LATAM.
• As the business Product Owner for Lead Management, this leader defines the
• vision, roadmap, governance, requirements, and prioritized enhancement backlog
• for Salesforce CRM, Salesforce Marketing Cloud, and connected capabilities. The
• role partners across Marketing, Sales, Digital, Sales Operations, Customer
• Experience, Analytics, and IT to establish scalable processes, improve adoption
• and data quality, and optimize investment based on funnel performance and
• business outcomes.
• Own the enterprise lead management strategy and operating model, aligning
• priorities to commercial objectives, customer segments, and regional growth
• plans.
• Define the lead lifecycle across capture, enrichment, scoring, qualification,
• routing, nurture, sales acceptance, opportunity conversion, recycling, and
• disposition.
• expectations, and escalation paths across Marketing, Sales, Sales Operations,
• Digital, Analytics, and IT.
• Own the Lead Management vision, roadmap, governance, and prioritized product
• backlog in partnership with Marketing, Sales, Digital, Sales Operations,
• Salesforce, Analytics, and IT.
• Translate business needs into clear capabilities, user stories, requirements,
• acceptance criteria, release priorities, and measurable value outcomes.
• Govern stage definitions, entry and exit criteria, scoring logic, routing
• rules, handoff standards, recycling processes, and conversion tracking across
• regions and business units.
• Salesforce Marketing Cloud capabilities, ensuring releases support the approved
• operating model, data standards, user experience, and business controls.
• consistency with validated local market requirements.
• Develop the performance marketing strategy and integrated demand plan by
• audience, product, market, lifecycle stage, channel, and revenue objective.
• Co-Lead measurable acquisition and demand-generation programs across paid
• search, paid social, programmatic, account-based marketing, email, web,
• partner, and event channels together with the different marketing and
• Design data-driven digital customer segmentation, lead scoring, nurture,
• suppression, frequency, and re-engagement strategies using behavioral,
• firmographic, transactional, account, product-interest, and lifecycle signals
• to improve relevance, lead quality, conversion, and pipeline velocity.
• Build a disciplined testing agenda across audiences, offers, channels,
• landing experiences, bidding, sequencing, and calls to action; scale proven
• approaches based on incremental business impact.
• Serve as the subject-matter expert for lead funnel analytics, performance
• marketing measurement, attribution, experimentation, and marketing investment
• optimization.
• Co-create a common KPI framework spanning inquiries, leads, MQLs, sales
• acceptance, SQLs, opportunities, pipeline, revenue, cost per outcome,
• conversion, velocity, and return on marketing investment together with the
• analytics team
• Salesforce, Adobe Analytics or GA4, marketing automation platforms, Power BI,
• and other approved data sources.
• Establish closed-loop reporting with Sales and Sales Operations to connect
• source, campaign, account, opportunity, revenue, and disposition data.
• Govern measurement methodologies, attribution rules, taxonomy, campaign
• tracking, and data-quality controls to support consistent and trusted
• reporting.
• Use performance insights to recommend budget shifts, channel mix changes,
• audience refinements, and funnel interventions, with clear assumptions and
• expected outcomes.
• Partner with Analytics teams to design test-and-learn approaches, evaluate
• incrementality, and quantify the commercial contribution of marketing
• activity.
• Define role-based processes, training requirements, adoption measures, and
• change interventions for Marketing, Sales, and operational users.
• Monitor funnel health, process adherence, lead aging, routing exceptions,
• rejection and recycling patterns, and data-quality issues; drive corrective
• action with accountable owners.
• Maintain a prioritized continuous-improvement pipeline informed by user
• feedback, performance insights, business priorities, technology
• opportunities, and control requirements.
• Serve as the lead liaison across Marketing, Sales, Sales Operations, Digital,
• Customer Experience, Analytics, and IT for lead management and performance
• marketing priorities. Work closely with Sales leadership and frontline sales
• teams to align qualification criteria, routing, service-level expectations,
• follow-up, feedback loops, opportunity conversion, and shared pipeline
• outcomes; coordinate with USG, CGC, LATAM, and global stakeholders as
• appropriate.
• Provide executive leadership with concise performance narratives, actionable
• recommendations, investment trade-offs, roadmap status, risks, dependencies,
• and decisions required.
• standards, playbooks, training, coaching, and communities of practice.
• Promote a culture of measurement, accountability, experimentation, customer
• relevance, and rapid learning.
• Establish and sustain a unified lead management operating model, governance
• structure, roadmap, and accountability model across USG, CGC, and LATAM.
• Improve lead quality, sales acceptance, MQL-to-SQL conversion,
• SQL-to-opportunity conversion, pipeline velocity, sourced or influenced
• pipeline, and revenue contribution against agreed baselines and targets.
• Deliver trusted executive dashboards, consistent KPI definitions, closed-loop
• attribution, and transparent marketing investment performance.
• data-quality exceptions, and improve timely follow-up and disposition
• compliance.
• Build scalable lead management and performance marketing capabilities that
• enable future AI, personalization, predictive scoring, and customer experience
• initiatives.
• Rate of pay may be adjusted based on the qualifications and experience of the
• candidate.
• USG employees enjoy a number of benefit options for themselves and their
• families. These include two medical insurance options, as well as vision and
• dental coverage. The cost of these optional programs varies based on coverage
• level - employees generally pay 25% of the monthly premium cost, USG pays the
• rest. These coverage options are offered on the first day of employment with no
• waiting period.
• Additionally, USG employees enjoy both a 401(k) Investment Plan with company
• match and a pension plan. Beyond these main features, employees may also choose
• from a number of additional programs like life insurance, accident insurance,
• legal insurance, even pet insurance, just to name a few. USG also offers
• Quarterly (hourly) / Annual (salary) bonus potential for all employees based on
• performance metrics tied to safety, quality, and productivity.  USG also
• provides employees with paid time off and paid holidays.
• Since 1902, Chicago-based USG has been a leader in producing innovative,
• award-winning products and systems to build everything from major commercial
• developments and residential housing to home improvements. USG's employees are
• committed to the highest levels of customer satisfaction and quality in
• everything we do. Our steadfast commitment to the company's core business values
• innovation, quality, integrity, service, diversity, efficiency and safety –
• have helped us become the company we are today.
• EOE including disability/veteran

• Bachelor's degree in Marketing, Business Administration, Analytics, Economics,
• Data Science, or a related discipline; advanced degree preferred.
• marketing, or performance marketing experience, including leadership in a
• complex cross-functional environment.
• automation, digital customer segmentation, audience strategy, lead scoring,
• routing, nurture, funnel optimization, and sales handoff, including the use
• of behavioral, firmographic, transactional, account, product-interest, and
• lifecycle data to create actionable segments and personalized journeys.
• Advanced experience with performance measurement, attribution,
• experimentation, funnel analytics, dashboarding, and translating insights
• into investment decisions.
• Proven experience owning B2B lead management processes and applying product
• ownership practices, including roadmaps, backlogs, requirements,
• prioritization, release planning, and value measurement.
• Proven experience with Salesforce CRM and Salesforce Marketing Cloud;
• experience with Adobe Analytics or GA4, Power BI, Tableau, and account-based
• marketing platforms is preferred.
• Proven success working cross-functionally with Sales and Sales Operations to
• define shared funnel standards, qualification criteria, service-level
• expectations, follow-up processes, feedback loops, and pipeline and revenue
• outcomes, while also influencing Marketing, Digital, Analytics, IT, and
• executive stakeholders across regions or business units.
• Experience in building materials, construction, manufacturing, distribution,
• or another complex B2B environment preferred.
• executive presentation skills, with a strong bias for measurable outcomes and
• disciplined execution.

• Medical insurance
• Vision coverage
• Dental coverage
• 401(k) investment plan
• Company match
• Pension plan
• Life insurance
• Accident insurance
• Legal insurance
• Pet insurance
• Bonus potential
• Paid time off
• Paid holidays