
Hospitals and Health Care · 1.3k people
Sr Director, Brand Marketing
Posted 4 Nov
What’s this role about? Lead brand strategy and oversee integrated campaigns across digital, social, print, events, and influencer channels, ensuring consistent positioning, messaging, and visual identity. Manage and mentor the brand marketing team, collaborate across functions, oversee promotional strategies and budgets, and use research and performance metrics to improve brand awareness, engagement, and market share.
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Company
About ClearChoice Dental Implant Centers ClearChoice was founded on the principle that there had to be a better way to perform dental implant procedures. We perform more dental implant procedures every year than any other facility or network because of our innovative approach to treating patients. That level of experience has given thousands of patients the confidence to take that first step towards a better smile. Our team of doctors and specialists work together to deliver excellent treatment to our patients. We believe that when the doctor speaks directly with the oral surgeon and the lab technician, face-to-face, our team is able to deliver a better patient experience. Every ClearChoice doctor goes through a rigorous screening process to make sure that they will uphold our strict standards of quality. We look for doctors with experience and excellence in treating their patients. We believe that our dedicated team of professionals, with a specific focus on just dental implants, is a key strength of the ClearChoice Dental Implant centers. Before ClearChoice, it was difficult to know the full price of dental implant procedures. Different specialists had different fees that would add up at each stage in the process. Since our doctors, technicians, and labs are all on site, we are able to give a single price for the entire procedure from start to finish. There are no surprise fees and no hidden costs. After your consultation, you will know exactly what it will cost to complete your dental implant treatment. Traditionally, dental implants require several visits to specialists in several locations, and the teeth are created at an off-site lab and shipped to the office. If any adjustments needed to be made, the teeth would need to be shipped back to the lab. At ClearChoice, we have combined all of the necessary elements for successful dental implant treatment in a single location. Your consultation, lab work, creation of your teeth, the procedure and recovery are all housed in a single center.
ClearChoice Dental Implant Centers
ClearChoice helps people reclaim their health, smile and confidence. This is about people getting their lives back.

Responsibilities
- We are seeking a highly experienced and strategic Senior Director, Brand Marketing to lead the development and execution of integrated brand marketing campaigns. The Brand Marketing Director will be responsible for defining and driving the overall brand strategy, ensuring consistent positioning and messaging across all channels. This role requires a strong background in campaign development, creative strategy, and data-driven decision-making to elevate brand awareness, drive customer engagement, and increase market share.
- Develop and lead the overall brand strategy to strengthen market positioning and ensure consistent brand messaging across all touchpoints.
- Oversee the planning, development, and execution of multi-channel marketing campaigns (digital, social media, print, events, and influencer partnerships).
- Define and maintain the brand’s voice, tone, and visual identity to ensure consistency in all communications.
- Collaborate with internal teams (creative, product, sales, and customer experience) to align brand strategy with business goals.
- Conduct market research and analyze customer insights to identify opportunities for growth and differentiation.
- Manage and mentor a team of brand marketing professionals, fostering a high-performance and collaborative culture.
- Develop compelling and creative brand narratives that resonate with target audiences and drive emotional connection.
- Lead the creation of content strategies to support product launches, brand initiatives, and customer engagement.
- Monitor and report on campaign performance using key performance indicators (KPIs) such as brand awareness, engagement, and conversion rates.
- Manage the brand marketing budget to maximize ROI and ensure cost-effective execution of campaigns.
- Partner cross functionally to design and manage promotional strategies
- Stay informed on industry trends, competitor activities, and market dynamics to adjust strategies as needed.
Qualification
Required
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 10+ years of experience in brand marketing, with a proven track record of developing and executing successful campaigns.
- Strong understanding of consumer behavior, market segmentation, and competitive positioning.
- Expertise in managing multi-channel campaigns, including digital, social media, traditional media, and experiential marketing.
- Excellent leadership and team management skills with the ability to inspire and motivate cross-functional teams.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Experience working with creative teams to develop impactful brand messaging and content.
Preferred
- Experience in healthcare, dental, or medical devices is a plus.
- Background in rapid asset development across digital channels
- Strong storytelling and creative strategy skills.
- Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
- Experience in managing agency relationships and creative partners.
- Salary: Annual pay range: $190K - 225K plus bonus/incentives
- A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Benefits
- Paid Time Off
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Savings Plan With Match
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