
IT Services and IT Consulting · 44k people
Specialist, B2B Marketing Operations
Posted 9 Oct
What’s this role about? The specialist will support B2B marketing growth by managing event strategies and collaborating with sales teams to identify new business opportunities. They are responsible for tracking campaign performance metrics and executing thought leadership initiatives to drive market engagement.
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Company
About Mastercard Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Mastercard
Powering economies and empowering people

Responsibilities
- territories worldwide. Together with our customers, we’re helping build
- a sustainable economy where everyone can prosper. We support a wide range of
- digital payments choices, making transactions secure, simple, smart and
- accessible. Our technology and innovation, partnerships and networks combine to
- deliver a unique set of products and services that help people, businesses and
- governments realize their greatest potential.
- Event development and ownership: Deliver on and evolve the CNPF event
- attendance strategy for sales and business development teams including owned
- (e.g. MA sponsorship-led) and attended (e.g. trade and industry) experiences.
- Includes event creation, contracting, message and collateral development, sales
- engagement and collaboration, participation measurement and reporting.
- Measurement and Alignment: Monitor campaign performance metrics across
- marketing initiatives, analyze outcomes, and develop optimizations to increase
- their effectiveness. Track and report on performance metrics for marketing
- programs and campaigns, ensuring engagement with business objectives.
- Thought Leadership: Work with product, global marketing, sales/BD and research
- teams to outline and execute on key thought leadership needs to drive key
- messaging into the marketplace.
- Cross-functional Collaboration: Work with internal teams including product,
- marketing operations, Sponsorships, Media, Communications, agency partners,
- legal, and sales to ensure seamless execution and compliance of marketing
- initiatives.
- Identify Growth Opportunities: Partner with account managers to identify gaps
- and propose marketing solutions that drive results.
- All activities involving access to Mastercard assets, information, and networks
- comes with an inherent risk to the organization and, therefore, it is expected
- that every person working for, or on behalf of, Mastercard is responsible for
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Mastercard’s guidelines.
- In line with Mastercard’s total compensation philosophy and assuming that the
- job will be performed in the US, the successful candidate will be offered a
- competitive base salary and may be eligible for an annual bonus or commissions
- depending on the role. The base salary offered may vary depending on multiple
- factors, including but not limited to location, job-related knowledge, skills,
- and experience. Mastercard benefits for full time (and certain part time)
- employees generally include: insurance (including medical, prescription drug,
- dental, vision, disability, life insurance); flexible spending account and
- health savings account; paid leaves (including 16 weeks of new parent leave and
- up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25
- days of vacation time and 5 personal days, pro-rated based on date of hire; 10
- annual paid U.S. observed holidays; 401k with a best-in-class company match;
- deferred compensation for eligible roles; fitness reimbursement or on-site
- fitness facilities; eligibility for tuition reimbursement; and many more.
- Mastercard benefits for interns generally include: 56 hours of Paid Sick and
- Safe Time; jury duty leave; and on-site fitness facilities in some locations.
- THIS POSTING RELECTS ONE OR MORE CURRENT VACANCIES ON OUR TEAM, AND MASTERCARD
- INTENDS TO FILL THIS POSITION BY 12/29/2026. If the fill date has passed,
- Mastercard intends to fill this position as soon as possible.
Qualification
- Team Player & Relationship Builder: You’re a people person who enjoys working
- with others. You build strong relationships with internal and external
- stakeholders and are a reliable pillar of our marketing team.
- Effectiveness Engine: You build solutions – with technology, communications,
- and data – that make processes more efficient, effective and helpful.
- Proactive Problem Solver: You anticipate challenges and take initiative to
- drive improvements.
- Communicator: You can tailor your communication style and content to fit the
- intended audience and purpose. Your communication is clear, specific, and
- effective.
- Creative: You excel in developing compelling marketing content that speaks to
- digital-savvy audiences and are interested in seeking out and brainstorming new
- approaches to drive higher effectiveness.
- Detail-Oriented: You can manage multiple projects simultaneously while
- maintaining accuracy and focus.
- Technologically savvy: Strong Microsoft Office (Excel& PowerPoint) and AI
- skills.
- Background in payment technologies and products, experience in a B2B sales
- organization, exposure and experience with marketing platforms and capabilities
- that support B2B enterprise sales – e.g. Salesforce.
- Familiarity with event and experiential marketing, media planning and
- strategy.
- ams.
Benefits
- Medical insurance
- Prescription drug insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Life insurance
- Flexible spending account
- Health savings account
- Paid parental leave
- Bereavement leave
- Paid sick and safe time
- Vacation time
- Personal days
- Paid holidays
- 401k
- Tuition reimbursement
- Fitness reimbursement
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