Social Media Manager

About Whirlpool Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

Whirlpool

Improving Life At Home

Brand LeadershipProduct LeadershipOperational ExcellencePeople ExcellenceInnovationManufacturingDiversity & InclusionSocial ResponsibilityEnvironmental Sustainabilityand Marketing

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whirlpoolcorp.com

10,001+ employees

Manufacturing

Benton Harbor, Michigan

1911

Public Company

1.2M LinkedIn followers

Raised $4.2B

• Leads the social strategy and execution end to end
• Owns/plans content calendars for always on + Influencer content
• Lead the daily community management, to maintain an active and responsive community, to drive more positive interactions - while also infusing engagement full circle to new briefs.
• Collaborates with our influencer lead to expand reach and credibility within social communities.
• Partner with Strategy, Insights, Analytics, Comms and Media teams to ensure that all work is grounded in community understanding, data and insights
• Keeps abreast of the latest social media trends and best practices and shares out with broader organizations.
• Maintain a high level of quality assurance while holding the team accountable for delivering social first campaigns
• Be a cross-functional teammate who engages, listens and collaborates with internal teams on Whirlpool’s overall marketing strategy.
• Be an inspiring peer and help develop out of the box and first-to-market experiences, activations, and content that will drive social conversations and increase brand love.
• Analyze key performance metrics regularly, making vital recommendations for improvement.
• Lead in social trafficking of assets for paid initiatives, while also having experience boosting always on content directly

Required

• Bachelor’s degree
• 6+ years of experience in Social Media or Social Strategy
• 5+ years of experience with multi-channel communications planning, using data to identify insights and build strategies for social content
• 5+ years of experience across all social platforms, including but not limited to: Facebook, Instagram, TikTok, Snapchat, YouTube and LinkedIn

Preferred

• A motivated social manager ready to take ownership of projects, present to teams, and eventually mentor and grow junior talent
• A passion for social, including a natural curiosity for trendspotting and identifying new channel opportunities.
• High comfort level with data and the ability to monitor, analyze, and interpret social media metrics and transform those insights into new opportunities
• Comprehensive and deep understanding of social platforms and the role they play within the broader strategy team
• Driven by a passion for evolving technologies

• Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).