Social Media Manager

About VigorCare Pediatric Services VigorCare Pediatrics provides Home Health services, for medically fragile children. Our team provides Private Duty Nursing and Skilled nursing in the comfort of your own home. Everyday care is our specialty; we strive to achieve and maintain a standard of Excellence in all we do everyday. We provide care coordination with daily family participation and effective team communication.

VigorCare Pediatric Services

Private Duty Nursing Visits and Skilled Nursing Visits

V

vigorcaretexas.com

51-200 employees

Hospitals and Health Care

Plano, TX

Privately Held

71 LinkedIn followers

• Develop and manage a social media strategy aligned with the organization's brand, audience, and marketing goals.
• Create and maintain a content calendar for relevant platforms, such as Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, or YouTube.
• Write, edit, schedule, and publish engaging copy and content in the appropriate voice for each platform.
• Coordinate the creation of social assets—including graphics, photos, short-form video, and other multimedia—with internal teams or external partners.
• Adapt campaigns and content for different audiences, platforms, formats, and stages of the customer journey.
• Monitor social channels, respond to comments and messages, and foster positive, respectful community engagement.
• Track relevant conversations, audience sentiment, industry developments, and emerging platform features or trends.
• Collaborate with marketing, communications, sales, customer support, and creative teams to coordinate messaging and campaigns.
• Use social media management and analytics tools to schedule content, monitor activity, and generate performance reports.
• Measure results against agreed key performance indicators, such as reach, engagement, audience growth, traffic, leads, or conversions.
• Analyze performance data and use insights to improve content, publishing schedules, and campaign effectiveness.
• Support influencer, creator, partnership, paid-social, or campaign initiatives as required.
• Follow brand guidelines, platform policies, accessibility practices, and applicable advertising and disclosure requirements.
• Identify potential reputational or customer-service issues and escalate sensitive matters in line with established procedures.
• Maintain organized records of content, approvals, campaign assets, and performance results.
• Performance may be assessed using goals agreed upon with the manager, which could include
• Audience growth and quality
• Engagement and community interaction
• Reach, impressions, and video performance
• Website traffic, leads, or conversions attributed to social channels
• Content quality, consistency, and on-time delivery
• Campaign results and adherence to brand and platform guidelines
• Success in this role means building a consistent and credible social presence that serves the organization's goals and audience needs. You'll deliver thoughtful content on schedule, encourage constructive engagement, use performance insights to improve results, and work effectively with colleagues across the organization.

Required

• Demonstrated experience managing social media accounts, campaigns, or online communities.
• Strong writing, editing, and proofreading skills, with the ability to adapt tone and messaging for different platforms.
• Working knowledge of major social media platforms and their content formats, audiences, and publishing tools.
• Experience planning and executing content calendars and managing multiple projects simultaneously.
• Ability to interpret analytics and translate performance data into practical recommendations.
• Familiarity with social media management, scheduling, and reporting tools.
• Strong communication and collaboration skills.
• Excellent organization, attention to detail, and deadline-management abilities.
• Sound judgment when responding to public feedback and handling sensitive or time-critical issues.
• A portfolio or examples of relevant social media work, where available.
• Strategic thinking and audience awareness
• Creative ideation and strong editorial judgment
• Clear, accurate, and engaging communication
• Analytical thinking and curiosity about performance
• Community-mindedness and professionalism
• Adaptability to platform and business changes
• Initiative, accountability, and collaborative problem-solving

Preferred

• Degree, diploma, or equivalent experience in marketing, communications, public relations, journalism, or a related field.
• Experience creating or coordinating graphic, photo, and video content.
• Familiarity with design or editing tools such as Canva, Adobe Creative Cloud, or short-form video editing software.
• Experience with paid social campaigns, influencer partnerships, or creator programs.
• Knowledge of SEO, social listening, customer relationship management, or web analytics tools.
• Experience in [industry or sector].
• Understanding of accessible content practices, including captions, alternative text, and readable design.