KitchenAid Brand Media Manager

About Whirlpool Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

Whirlpool

Improving Life At Home

Brand LeadershipProduct LeadershipOperational ExcellencePeople ExcellenceInnovationManufacturingDiversity & InclusionSocial ResponsibilityEnvironmental Sustainabilityand Marketing

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whirlpoolcorp.com

10,001+ employees

Manufacturing

Benton Harbor, Michigan

1911

Public Company

1.2M LinkedIn followers

Raised $4.2B

• Full-Funnel Media Planning & Measurement: Brief, review, and approve annual, quarterly, and campaign-level media strategy and tactical executions. Ensure seamless alignment between Brand Media and D2C Performance Media and Audiences, as well as Brand Media and Shopper Marketing teams to capitalize on shared agency resources and full-funnel efficiency.
• Commerce Media Strategy: Partner with agencies and team members to implement lower-mid funnel media programs through Retail Media Networks intersecting our key trade partners and their digital ecosystems.
• Agency Management and Statements of Work: Directly manage our Paid Media agency of record and annual statements of work
• Measurement Strategy: Own the brand’s learning agenda, including campaign diagnostics, brand lift studies, sales lift studies, and creative effectiveness tracking.
• Attribution: Track Brand Media’s downstream impact on both D2C revenue and Retailer/Trade performance.
• Brand Health & MMM: Support Brand Health Study and Marketing Mix Modeling (MMM) in partnership with Consumer Insights and Marketing Intelligence teams. Identify key insights and action recommendations through the Media Planning agency to drive continuous improvement and efficiency.
• Tech Infrastructure: Own infrastructure investments and the annual SOW for measurement tools and data that support our full-funnel media measurement, efficiency, and closed-loop attribution - including, but not limited to third party consumer data sources, data collaboration, clean rooms, and retailer transaction data.
• Creative & Media Synergy: Partner closely with our regional creative agency of record (World of Whirlpool). Drive integration of creative and media planning—ensuring we work further ahead on the production, delivery, and flighting of campaigns, resulting in greater efficiency through optimization of media assets.
• Financial Stewardship: Own Brand Media budgets. Manage Media Planning & Measurement SOWs, submit Media Buying Authorizations, and process POs and invoices.

Required

• 5+ years of experience in media planning and media analytics

Preferred

• Experience in brand marketing, media planning, and/or media analytics within a CPG, consumer electronics, or premium lifestyle brand environment
• Budget management, agency management, and measurement expertise
• Strong attention to detail and follow through
• Strong communication skills, written and oral
• Ability to ask great questions and process information quickly and conceptually
• Ability to problem solve and make strategic sound decisions
• Ability to influence and lead others, including those outside of marketing function
• Experience leveraging data and trends to generate insights and transform them into marketing strategies

• Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).