Senior Vice President, Paid Media Marketing

About BNY Mellon BNY is a global financial services platforms company at the heart of the world’s capital markets. For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth. Today BNY serves over 90% of Fortune 100 companies and nearly all the top 100 banks globally. BNY supports governments in funding local projects and works with over 90% of the top 100 pension plans to safeguard investments for millions of individuals. As of September 30, 2026, BNY oversees $63.4 trillion in assets under custody and/or administration and $2.2 trillion in assets under management. (NYSE: BNY) Follow BNY on Instagram & X: @BNYglobal

BNY Mellon

BNY is a global financial services platforms company at the heart of the world’s capital markets.

Financial ServicesInvestment ManagementInvestment ServicesWealth ManagementTreasury ServicesDepositary ReceiptsWealth TechnologyGlobal MarketsCollateral ManagementClearance

See all employees

B

bny.com

10,001+ employees

Financial Services

New York, NY

1784

Public Company

1M LinkedIn followers

Raised $3.9B

• At BNY, our culture allows us to run our company better and enables employees’
• growth and success. As a leading global financial services company at the heart
• of the global financial system, we influence nearly 20% of the world’s
• investible assets. Every day, our teams harness cutting-edge AI and breakthrough
• technologies to collaborate with clients, driving transformative solutions that
• redefine industries and uplift communities worldwide.
• Recognized as a top destination for innovators and champions of inclusion, BNY
• is where bold ideas meet advanced technology and exceptional talent. Together,
• we power the future of finance – and this is what #LifeAtBNY is all about. Join
• us and be part of something extraordinary.
• We’re seeking a future team member for the role of SVP, Paid Media Marketing to
• join our Marketing team. This role is located in New York City.
• Define and lead BNY’s global paid media strategy in alignment with enterprise
• brand, business, and client growth priorities.
• Build paid media programs designed primarily for B2B audiences, with a strong
• focus on precision targeting, niche segments, and high-value decision-makers
• rather than broad consumer scale.
• relatively modest budgets for maximum efficiency, effectiveness, and
• measurable business impact.
• Prioritize quality of audience reach over volume, using data, account-based
• marketing principles, and advanced segmentation to connect with
• institutional, intermediary, and specialized client audiences.
• Partner closely with brand, content, product marketing, analytics, digital,
• regional marketing, and business stakeholders to ensure paid media supports
• integrated campaign objectives and commercial priorities.
• Establish a rigorous measurement framework that links media performance to
• brand outcomes, engagement, lead quality, pipeline influence, and other
• business-relevant KPIs.
• Evaluate and select the right channel mix across search, social,
• programmatic, direct buys, and emerging platforms based on audience behavior,
• business value, and return on investment.
• Lead agency and external partner relationships, setting clear expectations on
• strategy, execution, testing, reporting, governance, and cost management.
• Ensure all paid media activity complies with legal, regulatory, risk,
• privacy, and brand standards across markets, while continuously improving
• operating models, testing approaches, and campaign performance.
• Collaborate across organic social and SEO/GEO functions, all reporting to the
• Director of Brand Visibility Channels. Role in an individual contributor who
• will partner closely with an associate team member.
• 8-10 years of paid media experience.  Experience in both agency and corporate
• settings required. Experience leading paid media strategy for complex global
• organizations, ideally within financial services, professional services, or
• other highly regulated B2B environments.
• Deep expertise in B2B paid media, including audience-first planning,
• account-based approaches, long-consideration buying journeys, and
• optimization toward business outcomes rather than consumer-scale metrics.
• audiences, including senior business decision-makers, institutional buyers,
• ultra high net worth individuals, and specialized segments.
• Strong commercial and analytical mindset, with a track record of managing
• smaller budgets strategically and proving impact through disciplined
• measurement and optimization.
• Advanced knowledge of paid search, paid social, programmatic, publisher
• partnerships, audience targeting, attribution, testing, and performance
• reporting.
• Experience operating successfully in regulated environments with strong
• understanding of governance, compliance, privacy, approval processes, and
• reputational risk considerations.
• Proven ability to influence, including managing agencies, influencing senior
• stakeholders, and working across global, regional, and cross-functional
• teams.
• Ability to translate complex business objectives into clear media strategies,
• execution plans, and actionable insights for both marketing and executive
• audiences.
• Strong communication, judgment, and prioritization skills, with the ability
• to balance brand building, business performance, and operational discipline.
• At BNY, our culture speaks for itself, check out the latest BNY news at
• BNY Newsroom [https://www.bny.com/corporate/global/en/about-us/newsroom.html]
• BNY LinkedIn  [https://www.linkedin.com/company/bnyglobal/posts/?feedView=all]

• BNY offers highly competitive compensation, benefits, and wellbeing programs
• rooted in a strong culture of excellence and our pay-for-performance philosophy.
• We provide access to flexible global resources and tools for your life’s
• journey. Focus on your health, foster your personal resilience, and reach your
• financial goals as a valued member of our team, along with generous paid leaves,
• including paid volunteer time, that can support you and your family through
• moments that matter.
• Underrepresented racial and ethnic groups/Females/Individuals with
• At BNY, our culture allows us to run our company better and enables employees’
• growth and success. As a leading global financial services company at the heart
• of the global financial system, we influence nearly 20% of the world’s
• investible assets. Every day, our teams harness cutting-edge AI and breakthrough
• technologies to collaborate with clients, driving transformative solutions that
• redefine industries and uplift communities worldwide.
• Recognized as a top destination for innovators, BNY is where bold ideas meet
• advanced technology and exceptional talent. Together, we power the future of
• finance – and this is what #LifeAtBNY is all about. Join us and be part of
• something extraordinary.
• At BNY, our culture speaks for itself, check out the latest BNY news at BNY
• Newsroom [https://www.bny.com/corporate/global/en/about-us/newsroom.html] & BNY
• LinkedIn [https://www.linkedin.com/company/bnyglobal/posts/?feedView=all]
• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025
• BNY offers highly competitive compensation, benefits, and wellbeing programs
• rooted in a strong culture of excellence and our pay-for-performance philosophy.
• We provide access to flexible global resources and tools for your life’s
• journey. Focus on your health, foster your personal resilience, and reach your
• financial goals as a valued member of our team, along with generous paid leaves,
• including paid volunteer time, that can support you and your family through
• moments that matter.
• Underrepresented racial and ethnic groups/Females/Individuals with
• BNY assesses market data to ensure a competitive compensation package for our
• employees. The expected base salary for this position when employment commences
• can be found in the Job Info section at the bottom of the posting.
• Base salary offered may vary depending on multiple individualized factors,
• including market location, job-related knowledge, skills, and experience. Base
• salary is only part of the total rewards package, which may include eligibility
• for an annual discretionary incentive award. Subject to the terms and conditions
• of the applicable plans then in effect, eligible employees may enroll in a
• 401(k) plan as well as participate in Company-sponsored medical, dental, vision,
• and basic life insurance plans for the employee and the employee’s eligible
• dependents. Eligible employees also may receive other benefits (including
• various paid time off benefits, such as vacation and sick time), dependent on
• the position offered. Details of participation in these benefit plans will be
• provided if an employee receives an offer of employment.
• If hired, the employee will be in an “at will” position and the Company reserves
• the right to modify base salary (as well as any other discretionary payments or
• compensation programs) at any time, including for reasons related to individual
• performance, Company or individual department/team performance, and market
• factors.