Asset & Wealth Management, PWM, Next Gen Marketing & Engagement Strategy, Vice President - New York

About Goldman Sachs We aspire to be the world’s most exceptional financial institution, united by our shared values of partnership, client service, integrity, and excellence. Operating at the center of capital markets, we act as one firm, mobilizing our people, capital, and ideas to deliver superior results across our clients’ most complex challenges. For 157 years, Goldman Sachs has delivered world-class execution on a global scale across our leading Global Banking & Markets and Asset & Wealth Management businesses. Apprenticeship is central to our culture, with hands-on coaching and access to leaders who bring decades of experience and expertise. With office locations around the world, we offer a broad range of career opportunities to those who insist on excellence and thrive on performance. Find our Social Media Disclosures here: gs.com/social-media-disclosures

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goldmansachs.com

10,001+ employees

Financial Services

New York, New York

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5.9M LinkedIn followers

Raised $18.5B

• comprehensive wealth management plans for ultra-high-net-worth individuals and
• families, as well as select institutions, including foundations and endowments.
• PWM Teams work one-on-one with clients to advise and deliver customized
• strategies drawn from our deep investment experience, diverse wealth management
• capabilities, and global reach. Our Private Wealth Advisors (PWAs) deliver an
• unparalleled investment platform inclusive of the full product and service
• offerings of Goldman Sachs and beyond, which may include tax and estate
• planning, philanthropic planning, and private banking and lending services.
• foundations — build and preserve wealth across generations. Within Private
• Wealth Management (PWM), we advise some of the world's most influential
• individuals and families, delivering customized investment strategies, access to
• private markets, wealth planning, and family office solutions through a network
• of advisors globally. Learn more about our Private Wealth Management business.
• accelerates, PWM continues to deepen its commitment to the next generation of
• founders, investors, creators, and inheritors. Wealth planning and family office
• services are among the most critical needs for this population as they navigate
• inherited wealth, growing complexity, and multi-generational decision-making —
• making these offerings a natural extension of our next-gen engagement strategy.
• We have an established next-generation client engagement platform, and we are
• scaling it — expanding our programming, content, and digital experiences,
• alongside the marketing that supports our wealth planning and family office
• capabilities — to shape the future of our offering and deepen relationships with
• the clients who will define the decades ahead.
• We are seeking a Vice President to lead PWM's next-generation marketing,
• content, and digital engagement strategy, together with marketing for the
• Goldman Sachs Family Office (GSFO) and wealth planning business. These two areas
• are closely connected: next-gen clients are often the primary audience for
• planning and family office conversations, and this role will ensure a cohesive
• marketing approach that serves both. This is a high-visibility, client-facing
• role for a strategic operator and builder who is equally comfortable setting
• agendas with senior leadership, developing content and digital programming from
• the ground up, quantifying the business impact of everything they run, and
• building trusted relationships with ultra-high-net-worth individuals.
• You will own the strategy, content agenda, and digital programming that engages
• the next-gen population at scale, defining what success looks like and building
• the measurement and reporting framework behind it. You will also lead the
• development of collateral, pitch materials, and marketing assets that support
• the GSFO team in growing and deepening client relationships. You will work in
• close partnership with the lead of our next-gen client advisory board — aligning
• marketing, communications, and content initiatives to the board's priorities and
• member insights — while also partnering closely with PWM Advisors, GSFO,
• Marketing and Corporate Communications, Product and Engineering, Data and
• Analytics, Legal, Compliance, and senior leadership.
• Own the strategy and execution of PWM's next-generation marketing and client
• engagement initiatives — identifying emerging trends and client needs, and
• turning them into concrete initiatives and programs
• Own the content agenda end to end — presentations, discussion guides,
• educational content, event collateral, and digital assets — maintaining a
• consistent voice and quality, and managing the editorial calendar
• Build and scale digital programming, including virtual events, webinars, and
• multimedia content
• Partner with the broader Marketing team to bring the next-gen value
• proposition to life across owned, earned, and social channels
• Own the legal, compliance, and privacy review process for all next-gen
• marketing and content materials, ensuring timely approvals and adherence to
• firm standards
• client-facing assets that support the GSFO team's business development and
• client relationship efforts
• Partner with GSFO leadership to understand priorities, target client
• segments, and key messaging, translating them into polished, high-impact
• materials
• Maintain a consistent brand voice and quality standard across all GSFO
• marketing materials, and manage the associated content pipeline and refresh
• cycles
• Take GSFO marketing materials through Legal, Compliance, and Brand review
• Serve as the primary marketing, communications, and content partner to the
• Client Advisory Board lead, ensuring board programming, meetings, and member
• communications are supported by high-quality content and materials
• Translate board priorities and member insights into content themes, digital
• programming, and broader next-gen marketing initiatives
• Support the board lead with pre-reads, presentations, and post-meeting
• communications as needed
• Ensure consistency between board-facing content and the broader next-gen
• content and brand strategy
• Serve as the link between the next-gen marketing agenda and the PWM internal
• next-gen advisory council
• Facilitate working sessions with internal stakeholders to co-develop, test,
• and launch content and programming initiatives targeted at the next-gen
• population
• Represent the next-gen marketing and content agenda in internal forums and
• provide regular updates to senior leadership
• Design and own the measurement framework for the next-gen marketing agenda —
• programming, content, and digital engagement — defining the KPIs, success
• criteria, and baselines that determine whether the effort is delivering
• against its strategic objectives
• Build and maintain a recurring reporting cadence — content and digital
• performance readouts and scorecards
• Deploy surveys, structured feedback instruments, and analytics tools across
• initiatives; analyze results to identify themes, gaps, and opportunities
• Use measurement insights to iterate on strategy, programming, format, and
• content year over year

Required

• 6+ years of relevant experience in wealth or asset management, private
• banking, marketing, content strategy, digital programming, or client strategy
• Proven ability to create high-quality client-facing content and materials
• from concept through delivery, including presentations, written
• communications, and digital assets
• Experience designing and delivering content or digital programming across
• virtual, in-person, and hybrid formats
• Experience defining KPIs and building reporting or scorecards for a
• marketing, content, or digital program, including the ability to translate
• qualitative feedback into structured insights
• Strong analytical skills and comfort working with data in Excel, survey
• tools, and CRM or reporting platforms; proficiency in PowerPoint for
• executive-level storytelling
• Exceptional written and verbal communication skills, including the ability to
• draft executive-level materials and synthesize complex discussions into clear
• takeaways
• Proven program and project management capability; able to run multiple
• concurrent content and digital workstreams to deadline with minimal oversight
• Ability to influence and mobilize senior stakeholders across functions
• without direct authority
• Strong judgment and discretion in handling confidential client information
• Highly organized, detail-oriented, and comfortable operating with a high
• degree of autonomy in a fast-paced environment
• Ability to travel and to work occasional evenings and weekends around client
• events

Preferred

• Experience building or scaling a content or editorial program, or digital
• engagement strategy
• Experience launching new marketing or digital programming from inception,
• including standing up its measurement framework
• Familiarity with the UHNW landscape
• Experience working on brand and thought leadership campaigns, including
• performance reporting
• Working knowledge of financial services marketing review processes (Legal,
• Experience partnering with an advisory board, council, or executive program
• Experience with CRM, event, survey, and content management platforms
• At Goldman Sachs, we commit our people, capital and ideas to help our clients,
• shareholders and the communities we serve to grow. Founded in 1869, we are a
• leading global investment banking, securities and investment management firm.
• Headquartered in New York, we maintain offices around the world.
• We believe who you are makes you better at what you do. We're committed to
• © The Goldman Sachs Group, Inc., 2025. All rights reserved.

• The expected base salary for this New York, NY, United States-based position is
• $115000-$270000. In addition, you may be eligible for a discretionary bonus if
• you are an active employee as of fiscal year-end.
• Goldman Sachs is committed to providing our people with valuable and competitive
• benefits and wellness offerings, as it is a core part of providing a strong
• overall employee experience. A summary of these offerings, which are generally
• available to active, non-temporary, full-time and part-time US employees who
• work at least 20 hours per week, can be found here