Senior Manager, Regional Events UCANZ

About Crunchyroll, LLC At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Crunchyroll, LLC

streaming videoanimee-commercemangatheatricaland games

C

crunchyroll.com

1,001-5,000 employees

Entertainment Providers

Los Angeles, California

Privately Held

323k LinkedIn followers

Raised $26.8M

• Lead the exploration and development of the UCANZ events strategy in close
• partnership with the Director of SVOD Marketing, UCANZ.
• Define the role of co-productions, sponsorships, third-party events, owned
• experiences, and adjacent opportunities within the regional portfolio.
• Build annual event plans that balance fan impact, business priorities,
• licensor needs, regional relevance, and operational feasibility.
• Research and recommend opportunities for event expansion, new partnerships,
• and future additions to the regional strategy.
• Establish a cohesive portfolio approach rather than treating individual
• events as standalone activations.
• Lead the innovation, planning, and execution of Crunchyroll’s presence at
• priority events, including Anime Expo, Anime NYC, New York Comic Con, Fan
• Expo Canada, and PAX Australia.
• Develop event programming and experiences that deepen fandom, strengthen
• Crunchyroll’s brand, and support content, membership, theatrical, and broader
• business priorities.
• Partner with the Brand Experience team and Director of SVOD Marketing, UCANZ,
• to create globally coherent, locally resonant experiences that support
• franchise growth and fan engagement.
• Foster the sharing of ideas, resources, and best practices across regions in
• support of the “globally aligned, regionally relevant” principle.
• Recommend event locations, timing, and programming in alignment with
• marketing priorities, content calendars, and Japanese partner needs.
• Own end-to-end production for UCANZ tentpole events and key event executions,
• from briefing and planning through on-site delivery and closeout.
• Lead production agency briefing, alignment, and project execution, ensuring
• scope, timelines, quality standards, and deliverables are clearly managed.
• Work with direct reports and cross-functional partners to ensure content,
• creative, operational, and request needs are met.
• Review and recommend event plans, production approaches, and resource
• requirements.
• Take direct ownership and accountability for the quality, effectiveness, and
• results of regional event executions.
• Lead and oversee UCANZ premiere events for AAA theatrical releases as needed.
• Develop and deliver fan screenings and premiere experiences for lower-tier
• theatrical titles.
• Create scalable, valuable screening and “No-Con-Left-Behind” programs that
• can be used across regions.
• Connect screenings and premieres to broader title, franchise, membership, and
• fan engagement strategies.
• Manage relationships with Japanese partners, licensors, internal teams,
• agencies, and external stakeholders across key events.
• Lead executive tours and on-site stakeholder experiences that showcase
• Crunchyroll’s event strategy, innovation, and regional execution.
• Serve as a trusted partner to the Global Communications, Community, Brand
• Experience, and Events teams.
• Maintain strong alignment with the regional UCANZ Marketing team and ensure
• stakeholders are informed, engaged, and supported throughout the event
• lifecycle.
• Review and recommend event budget allocations in partnership with the Senior
• Director of Brand and Community, UCANZ, and event producers.
• Establish clear objectives, success measures, and reporting expectations for
• UCANZ events.
• Direct the event reporting process to evaluate performance and return on
• investment against expectations.
• Identify opportunities to streamline event processes, improve efficiency, and
• strengthen consistency across the portfolio.
• Produce and maintain shared event resources, including an asset catalog for
• key IPs and reusable giveaway designs, in collaboration with Marketing
• Operations and global teams.
• protocols and standards across UCANZ events.
• Ensure production plans, agencies, venues, and on-site teams operate in
• accordance with applicable requirements and Crunchyroll standards.
• Promote a culture of proactive risk management, preparedness, and
• accountability across the event portfolio.
• Lead, support, and develop a high-performing regional event production team
• Set clear expectations, priorities, and accountability for direct reports and
• cross-functional event partners.
• Contribute to the growth and development of team members through coaching,
• feedback, knowledge sharing, and exposure to regional and global event work.
• Encourage shared learning, innovation, and resourcefulness across the events
• organization.
• In the role of Senior Manager, Regional Events UCANZ, you will report to the
• Senior Director of Brand & Community, UCANZ.
• We are considering applicants for the location of Los Angeles.

• 8+ years of relevant B2C event programming and production experience.
• 3+ years of people management experience.
• Demonstrated experience leading complex, high-visibility fandom events from
• strategy through execution.
• Strong knowledge of anime, pop culture, streaming, and current regional
• audience trends.
• Experience working in a global organization and/or delivering international
• events.
• Experience partnering with major fandom events in the United States and
• Canada.
• Experience with, or a working understanding of, events in Australia and New
• Zealand.
• Having established relationships with event venues and vendor partners is a
• plus.
• Exceptional executive communication skills, with the ability to clearly
• articulate strategy, influence senior stakeholders, and represent Crunchyroll
• with confidence in high-visibility settings.
• Experience in identifying and managing creative event agencies.
• Experience managing and keeping track of budgets.
• Strong project management and keeping track of event milestones.
• Knowledge of health and safety protocols and standards across UCANZ events.
• Demonstrated ability to balance creative ambition with operational rigor and
• accountability for results.
• Experience working with Japanese partners and licensors is a plus.
• Japanese language proficiency is highly preferred.

• Receive a great compensation package including salary plus performance bonus
• earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your
• whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!
• The Pay Range for this position is listed. Actual pay will vary based on factors
• including, but not limited to location, experience, and performance. The range
• listed is just one component of Crunchyroll’s Total Rewards offerings for
• employees. Other rewards may include performance bonuses, employer matched
• retirement savings, time-off programs, and progressive health benefits and
• perks.
• Pay Transparency - Los Angeles, CA
• $141,200—$176,440 USD