Senior Product Marketing Manager - Enterprise SaaS

About Vizient Vizient, Inc., the nation’s largest provider-driven healthcare performance improvement company, provides solutions and services to more than two-thirds of the nation’s acute care providers and more than one-third of ambulatory providers. Vizient offers proprietary data and analytics to deliver unique clinical and operational insights and a contract portfolio representing $156 billion in annual purchasing volume enabling the delivery of cost-effective care. With its acquisition of Kaufman Hall in 2024, Vizient expanded its advisory services to help providers achieve financial, clinical and operational excellence. Headquartered in Irving, Texas, Vizient has offices throughout the United States. Learn more at www.vizientinc.com.

Vizient

AnalyticsConsultingContractingPerformance ImprovementHealthcare Delivery ExcellenceSpend ManagmentData & Digital SolutionsSupply ChainHealthcare WorkforceFinancial Sustainability

V

vizient.com

1,001-5,000 employees

Business Consulting and Services

Irving, Texas

Privately Held

158k LinkedIn followers

• In this role, you will develop and execute go-to-market (GTM) strategies for
• data and analytics SaaS solutions within the healthcare industry. As a highly
• skilled, strategic individual contributor, you will translate market insights
• and product capabilities into clear, compelling messaging that drives awareness,
• adoption, and revenue growth. You will bring audience, industry, and market
• insights into the product development and commercialization process while
• partnering with cross-functional teams including sales, account management,
• product management, and marketing to define buyer groups, support product
• launches, enable client-facing teams, and develop strategies that accelerate
• pipeline and revenue in a fast-paced, collaborative environment.
• Develop and execute go-to-market strategies for product and feature launches,
• including segmentation, messaging, enablement, and campaign support.
• Manage end-to-end product launches, including internal alignment, readiness
• planning, and post-launch performance tracking.
• Create and maintain positioning frameworks, value propositions, and
• persona-based messaging for products and solutions.
• Conduct and synthesize market research, client insights, and competitive
• intelligence to inform product strategy and roadmap.
• Partner with sales enablement teams to develop training materials, talk
• tracks, battle cards, and objection-handling resources.
• Collaborate with marketing teams to align campaigns, content, and thought
• leadership with product messaging and target client segments.
• Coordinate cross-functional stakeholders across product, sales, and marketing
• to align priorities and execute strategic initiatives.
• Manage competing priorities and translate strategic objectives into
• actionable plans.
• Define and track key product marketing metrics, including content
• utilization, sales engagement, pipeline impact, and win/loss insights.
• Analyze performance data to assess effectiveness and continuously improve
• go-to-market execution.

• Relevant degree in Marketing, Business, Healthcare Administration, or a
• related field preferred; MBA or other relevant advanced degree preferred.
• 5 or more years of relevant experience required.
• Experience in product marketing within enterprise SaaS environments,
• including data, analytics platforms, and AI-driven solutions required.
• Experience developing and executing go-to-market strategies that drive
• measurable business results.
• Foundational understanding of enterprise sales cycles and complex buying
• processes.
• Strong analytical skills with the ability to use data to drive
• decision-making.
• Strong storytelling, positioning, messaging, and communication skills with
• the ability to influence senior leaders and client stakeholders.
• Ability to collaborate effectively across cross-functional teams, influence
• without authority, and manage multiple priorities in a fast-paced
• environment.
• Ability to think strategically and creatively in a fast-paced, collaborative
• environment.
• Healthcare industry experience preferred.
• Willingness to travel.
• Four weeks of Work From Anywhere annually.
• 25+ days of PTO plus company holidays.
• Paid parental and family care leave.
• Comprehensive wellbeing and mental health resources.
• Tuition assistance and professional development support.
• Work that improves healthcare outcomes nationwide.
• At Vizient, we consider skills, experience, and organizational needs in our
• compensation approach. Geographic factors may adjust the range estimate and
• hires typically fall below the top range. Compensation decisions are tailored to
• individual circumstances. The current salary range for this role is $88,900.00
• to $155,500.00.
• This position is also incentive eligible.
• Vizient has a comprehensive benefits plan! Please view our benefits here
• http://www.vizientinc.com/about-us/careers
• [http://www.vizientinc.com/about-us/careers]
• The Company is committed to equal employment opportunity to all employees and

• Comprehensive benefits plan