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Publicis Groupe Holdings B.V

Information Services · 1 people

Senior Data Science and Analytics Analyst (Media Analytics)

Posted 16 Oct

What’s this role about? The Senior Analyst will analyze cross-channel media performance to provide actionable insights for campaign optimization and strategic planning. They will also build and maintain intuitive dashboards while partnering with cross-functional teams to ensure data quality and effective reporting.

Birmingham, Michigan
Hybrid
$73K – $113K
Full-time
2-5 years exp

Skills required

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Company

Publicis Groupe Holdings B.V

See all employees
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publicisgroupe.com
11-50 employees
Information Services
AMSTELVEEN

Responsibilities

  • Analyze cross-channel media performance and deliver insights to support campaign optimization and planning
  • Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
  • Translate data into clear findings and actionable recommendations
  • Support development and execution of measurement frameworks and learning agendas
  • Conduct audience, competitive, and performance analysis to inform strategy
  • Partner with media teams to identify in-flight optimization opportunities
  • Build and maintain dashboards and reports that are intuitive and decision-ready
  • Support data automation and pipeline development (e.g., GCP, Funnel.io)
  • Ensure data accuracy, consistency, and quality across outputs
  • Contribute to presentations with insight-driven storytelling, not just data reporting
  • Applies measurement frameworks to analyze media performance and audience behavior
  • Identifies performance drivers, trends, and optimization opportunities
  • Synthesizes data across sources into clear, actionable insights
  • Uses tools (CM360, Meta, Adobe/GA4, Tableau/Looker, Funnel.io) to analyze and visualize data effectively
  • Supports automation efforts to reduce manual reporting and improve efficiency
  • Applies analytical thinking to answer business and campaign performance questions
  • Maintains strong data quality, organization, and taxonomy standards
  • Translates data into clear, concise insights and recommendations
  • Contributes to client and internal discussions with fact-based, insight-driven input
  • Supports development of polished presentations and reporting outputs
  • Partners with cross-functional teams to ensure alignment on performance and insights
  • Continuously improves deliverables to move from reporting toward insight-driven storytelling

Qualification

Data & AnalyticsMarketingCreative & MediaTechnology
  • 3–5+ years of experience in media analytics, marketing analytics, or data analysis
  • Strong understanding of paid media metrics, performance drivers, and campaign structure
  • Experience translating data into insights and actionable recommendations
  • Familiarity with measurement frameworks and performance analysis approaches
  • Proficiency in analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker)
  • Experience with data tools or automation (e.g., Excel, SQL, Funnel.io, or similar)
  • Strong attention to detail and ability to deliver accurate, high-quality outputs
  • Effective communication skills with ability to present insights clearly and concisely

Benefits

  • Paid family care
  • Adoption assistance
  • Surrogacy assistance
  • Fertility assistance
  • Pet adoption assistance
  • Employee assistance programs
  • Health and wellness reimbursements
  • Tuition assistance
  • Paid time off
  • Matching gifts programs
  • Flexible working arrangements
  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Disability insurance
  • 401k

Interested in this role?

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