Senior Data Analyst – Paid Media

About AEG Worldwide AEG (Anschutz Entertainment Group), also known as AEG Worldwide (AEGWW), is a global leader in live sports and entertainment. We bring music, sports, and culture together through world‑class venues, events, festivals, teams, and entertainment districts around the globe. Each year, more than 100 million fans experience over 13,000 live events across five continents—from concerts, tours, and festivals to professional sports and immersive destination districts. Our portfolio includes iconic venues and brands across live music, sports, and entertainment, all designed to create shared moments that are meant to be felt live. Headquartered in Los Angeles, AEG operates at global scale while remaining deeply connected to the cities and communities where we work. We believe that scale comes with responsibility, guiding how we run our business, support our people, and show up for fans and partners. AEG is powered by people—dreamers, builders, and problem‑solvers—who want their work to show up in the real world. Together, we’re focused on creating unforgettable experiences and giving the world reason to cheer. 🔗 Learn more: https://www.aegworldwide.com and follow us on X, Facebook, Instagram and TikTok at @aegworldwide to see the exciting experiences that you could be a part of.

AEG Worldwide

World’s leading sports and entertainment company – Delivering experiences that inspire athletes, teams, artists and fans

Live EntertainmentConcert PromotionFestival ProductionSportsVenues and Entertainment District Development and OperationsCorporate Sponsorshipsand Consulting

A

aegworldwide.com

10,001+ employees

Entertainment Providers

Los Angeles, CA

1994

Privately Held

239k LinkedIn followers

• Provide analytical support to Paid Media and Marketing teams, compiling performance marketing reports across digital channels using internal BI tools, Google Analytics, native advertising platforms. Communicate results to stakeholders, working with media and strategy teams to demonstrate clear actionable insights for media plans, budget forecasting, targeting/audiences, and creative.
• Build and maintain comprehensive measurement plans to evaluate paid media performance, calculate benchmarks based on objectives, develop + maintain attribution models to identify trends, testing opportunities, and insights by channel, audience, festival/tour/regional show, and business unit.
• Partner with Data, Product, Engineering teams to manage data pipelines + ingestion for channel metrics, define data collection requirements and enforce optimal taxonomy for reporting implementations, continual data hygiene + integrity across ad buying and internal platforms.
• Collaborate with media, marketing, and data teams to inform audience and targeting strategies. Develop tests to evaluate new campaign strategies, ad products, optimization tactics, and targeting features.
• Manage and lead paid media projects involving data aggregation and measurement tools such as Datorama, Google Analytics / GA4, Tag Manager, DOMO, BigQuery, LiveRamp, server-server integrations with media partners. Ensure appropriate site tracking is in place to capture relevant data points to measure marketing effectiveness.
• Work closely with data team to develop and maintain reporting dashboards for internal and external use, while providing support for ad hot reporting requests.
• BA/BS degree (4-year) in Computer Science, Data Science, Statistics, Mathematics, Economics, Business, Marketing, or a related quantitative field
• 4–6 years of experience in data analytics, business intelligence, or a similar role, with exposure to paid media or digital marketing data on the client, publisher, or agency side; e-commerce experience preferred
• Advanced SQL skills and experience pulling, transforming, and analyzing large, complex datasets
• Strong ability to build data models, data flows, and ETL/ELT pipelines using SQL and/or Python, bringing together data from multiple media channels into a scalable, automated insights reporting structure
• Proficiency in BI and data visualization tools such as DOMO, Looker Studio, Tableau, or similar, with strong dashboard design and data storytelling skills
• Experience with Salesforce Marketing Cloud Intelligence (formerly Datorama) or similar marketing data integration platforms is a strong plus
• Working knowledge of paid media data and performance metrics, including impressions, CTR, CPC, CPA, conversion rate, and ROAS, across platforms such as Meta, Google Ads, and TikTok
• Familiarity with tracking infrastructure such as GA4, Google Tag Manager, pixels, Conversions API, UTMs, and server-side tracking
• Experience applying statistical methods to performance benchmarking, attribution modeling, and media mix modeling (MMM)
• Understanding of the ad tech and Martech landscape (programmatic buying, DSP/SSP, audience management, ad serving, social buying platforms), and of privacy regulations’ impact on measurement, including cookie-less tracking and multi-touch customer journeys
• Ability to clearly communicate insights and recommendations to technical and non-technical stakeholders, and manage multiple cross-functional projects at once
• Bonus: This position is not eligible for a bonus under the current bonus plan requirements.
• Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

• Medical insurance
• Dental insurance
• Vision insurance
• Paid holidays
• Vacation time
• Sick time
• Company paid basic life insurance
• Voluntary life insurance
• Parental leave
• 401k plan
• Flexible spending account
• Health savings account
• Wellness offerings