Performance Marketing Manager -Web | Betty CA

About Betty CA Betty is building the next generation of casino entertainment. We operate at the intersection of real-money online casino, mobile gaming, and modern consumer entertainment, with a mission to build the most dominant and trusted casino brand group in the world. We believe the online casino industry is ready for reinvention. Too often, the player experience has been shaped by opaque mechanics and short-term thinking. Betty is changing that by building a new model for online casinos - one grounded in transparency, fairness, and world-class product design. Betty is not just a single casino. We are building a global casino brand by launching locally relevant casino operations across markets, all powered by a shared platform, technology stack, and operational expertise. Across product, technology, brand, growth, and gaming operations, our teams are working toward one ambition: redefining what a modern casino company looks like. A company of builders and operators focused on great products, real people, and a relentless commitment to the player experience.

Betty CA

Innovating at the intersection of real money online casino and casual mobile gaming

B

boards.greenhouse.io/bettyjobboard

201-500 employees

Entertainment Providers

New York, New York

2022

Privately Held

15k LinkedIn followers

Raised $10.5M

• Support the User Acquisition Lead in planning and implementing user acquisition strategies across web.
• Execute, optimize, analyze, and report on campaign performance across digital advertising platforms.
• Collaborate with internal and external design teams to produce engaging and high-performing advertising content.
• Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
• Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
• Work with tracking and analytics tools to ensure campaigns are measured accurately across web and/or app journeys.
• Develop expertise in the North American gambling market while collaborating with a diverse team of experts.
• 3+ years of hands-on experience in user acquisition, performance marketing, or paid media, across web.
• Experience managing and optimizing campaigns across digital ad platforms such as Meta, Google, TikTok, programmatic, affiliate, or other paid channels.
• Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.
• Experience with GA4, event setup, custom reports, tracking troubleshooting, and web conversion analysis.
• Strong analytical mindset with the ability to turn campaign data into clear insights and actions.
• Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.
• A proven track record of executing performance marketing strategies that contribute to revenue growth.
• Fluency in written and spoken English.
• Ability to adapt quickly and perform well in a fast-paced environment.

Preferred

• Experience in iGaming, gaming, fintech, or another highly regulated digital industry.
• Familiarity with data visualization tools such as Tableau or Power BI.
• Experience with AppsFlyer, Adjust, Branch, Firebase, GA4, GTM, or similar tracking and analytics tools.
• Understanding of North American markets, especially Canada or the US.

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space