
Book and Periodical Publishing · 3.4k people
Senior Marketing Manager, Audience Engagement
Posted 30 Oct
What’s this role about? The Senior Marketing Manager will lead the development and delivery of audience engagement and communication strategies for Open Access and Hybrid journals. They will manage a team to optimize multi-channel marketing campaigns while building strong cross-functional relationships to drive portfolio growth.
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Company
About Sage Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Believing that research and education are critical in shaping society, 24-year-old Sara Miller McCune founded Sage in 1965. Today, we are controlled by a group of trustees charged with maintaining our independence and mission indefinitely. Driven by the belief that social and behavioral science has the power to improve society, we focus on publishing impactful research and enabling robust research methodology. We produce high-quality educational resources that support instructors to prepare the citizens, policymakers, educators and researchers of the future. Sage is committed to building an inclusive organization where all individuals are treated with fairness and respect, regardless of age, ability, gender, marriage and partnership status, pregnancy and parental responsibilities, race, religion and belief, socio-economic background, or sexual orientation. Diversity is one of the cornerstones of a vibrant culture and we are undertaking work to build a Sage that is more equitable and representative of the communities we serve and of which we are part. As well as driving change within Sage, we are also passionate about supporting diversity, equity and inclusion in wider society through our publishing activities. To find out more, visit www.sagepub.com/about-us/our-impact/dei For contact and support, visit https://solutions.sagepub.com/support/home
Sage
Research and Education for a Better Society

Responsibilities
- As Senior Marketing Manager, Audience Engagement, you will lead the development and delivery of audience engagement and communication plans for collaborators across a diverse Open Access and Hybrid journal portfolio. Combining critical thinking with operational excellence, you will ensure marketing activity supports key business goals while crafting meaningful experiences for researchers and other interested parties.
- Leading a dedicated team, you will use audience insights, campaign performance data, and market intelligence to develop priorities, optimise activity, and identify new opportunities for growth. You will play a meaningful role in building strong cross-functional relationships, driving continuous improvement, and ensuring marketing plans deliver measurable results.
- Develop and lead audience engagement and collaborator communication strategies that increase awareness, drive submissions, support usage, and contribute to portfolio growth.
- Translate departmental and business priorities into effective marketing plans, objectives, and lifecycle engagement programmes.
- Lead, mentor, and develop a team of marketing professionals, encouraging an encouraging, inclusive, and high-performing environment.
- Coordinate the planning, delivery, and optimisation of multi-channel marketing campaigns, ensuring activity is audience-focused and dedicated.
- Use campaign performance data, audience insights, and market intelligence to measure impact and consistently boost marketing efficiency.
- Build positive relationships with Editorial, Researcher Marketing, Marketing Operations, and other collaborators to align activity with shared goals.
- Guide the creation of compelling marketing content and collaborator communications that reflect audience needs and strengthen engagement.
- Lead projects, continuous improvement initiatives, and external partner relationships, ensuring resources and investment deliver maximum value and impact.
Qualification
Benefits
- 25 days annual leave (plus bank holidays) with 2 additional floating personal days.
- Hybrid working up to 2 days per week in office and a home working allowance.
- Life assurance, income protection, and travel insurance.
- Private medical cover and access to the company doctor.
- Tuition scheme and support for pursuing professional qualifications, including access to Sage books and journals.
- Variety of snacks and beverages available in the office.
- Healthy lifestyle reimbursement and anniversary trips.
- Access to Company loans (season ticket loan, rental deposit loan, cycle loan).
- Closing date for applications: Thursday 12th November
- To ensure we can give each application the attention it deserves, we may consider bringing the closing date forward. Therefore, we encourage you to submit your application as soon as possible to ensure it is considered.
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