Performance Marketing Manager

• Define and execute a holistic performance marketing strategy aligned to business, regional and vertical priorities
• Translate pipeline and revenue targets into channel strategies, budget allocation, and investment plans
• Brand awareness and demand creation (TOFU)
• Consideration and engagement (MOFU)
• Conversion and revenue generation (BOFU)
• Identify and prioritise new growth opportunities across channels, audiences, and markets
• Own performance across all paid acquisition channels (e.g. search, social, display, affiliates)
• Drive continuous testing and experimentation across targeting, creative, landing pages, and funnel
• Optimise for end-to-end performance (traffic → lead → opportunity → revenue), not just lead volume
• Ensure budget is allocated effectively based on performance, incrementality, and scalability
• Adapt channel strategies to reflect local market context, verticals, and customer behaviour
• Demand, Conversion & Insights
• Own performance reporting and insights across
• Pipeline and revenue contribution
• Conversion rates across funnel stages
• Cost efficiency (CPL, CAC, LTV:CAC)
• Regional marketing teams (what’s driving local demand)
• Brand team (what messaging and creative is converting)
• Sales and leadership (pipeline quality and opportunities)
• Surface early signals on opportunities and risks across markets
• Ensure clear visibility of how TOFU activity translates into MOFU/BOFU outcomes across geographies
• Own and lead the relationship with our global performance marketing agency, ensuring
• High-quality execution and optimisation
• Strategic input and proactive recommendations
• Clear accountability against KPIs
• Ensure agency output reflects local market needs, not just global scale
• Act as the key liaison between brand, regional teams, partnerships, RevOps and external partners
• Align stakeholders on performance, priorities, and growth opportunities
• Ensure all paid channels are accurately tracked, measured, and integrated across systems (e.g. Salesforce, marketing automation)
• Partner with RevOps and Data teams to improve attribution, tracking, and reporting infrastructure
• Ensure full-funnel visibility across geographies, connecting campaign performance to revenue outcomes
• Set clear priorities, goals, and development plans
• Foster a culture of ownership, experimentation, and continuous improvement
• What you’ll bring with you
• Experience: 7+ years experience in performance marketing, ideally within B2B SaaS
• Strategic mindset: Strong ability to translate business goals into scalable performance strategies
• Performance expertise: Proven track record of driving pipeline and revenue growth through paid channels
• Full-funnel understanding: Experience connecting brand, demand generation, and conversion (TOFU → MOFU → BOFU)
• Multi-market experience: Experience adapting strategies across different geographies and market maturities
• Collaboration: Skilled at influencing and aligning cross-functional teams (Sales, Brand, Partnerships, RevOps)
• Data-driven: Confident in using data and insights to optimise performance and communicate impact
• Agency management: Experience managing and scaling external agency relationships
• Communication: Excellent written and verbal communication skills; comfortable presenting to senior stakeholders
• Tools: Familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), analytics and attribution tools
• Mindset: Self-starter with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment
• At Planday, we offer you
• Benefits like pension, health insurance, inclusive support for new parents and generous vacation
• On top of your annual base salary, you are offered to be part of an Employee Share Plan
• Growth and progression opportunities – we want you to grow with us
• Flexible remote work
• Strong social culture with lots of team and company activities
• Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe
• Healthy work-life balance and autonomous approach to work. We trust in you and your abilities
• Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.
• All applicants will be considered for employment without attention to any personal characteristics.

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planday.com

201-500 employees

Software Development

Copenhagen, København K

2005

Planday makes your next shift more predictable — for the people who live it and the businesses that depend on it. We build workforce management software for the real world of shift-based work. That means scheduling that's actually easy to use, pay that's accurate before anyone asks, and communication that keeps the whole team informed without the back-and-forth. Planday is built frontline-first — for the managers keeping services running, the workers planning their lives around their hours, and the business owners who need operations they can rely on. More than 400,000 people across Europe, Australia and the US use Planday every day. We've been doing this since 2004, which means two decades of real-world shift intelligence in every rota. Part of Xero since 2021. Headquartered in Copenhagen. Built for wherever the shift happens. planday.com