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Software Development · 761k people
Paid Media Manager, Amazon Music
Posted 18 Oct
What’s this role about? The Paid Media Manager will develop and execute full-funnel marketing campaigns to drive customer acquisition and brand awareness for Amazon Music. They will also manage media buys, optimize performance through data analysis, and collaborate with cross-functional teams to scale growth initiatives.
Culver City, California
On-site
$79K – $138K
Full-time
2-5 years exp
Skills required
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Company
Amazon
A
Responsibilities
- connections between fans, artists, and creators. From personalized music
- playlists to exclusive podcasts, concert livestreams to artist merch, Amazon
- Music is innovating at some of the most exciting intersections of music and
- culture. We offer experiences that serve all listeners with our different tiers
- of service: Prime members get access to all the music in shuffle mode, and top
- ad-free podcasts, included with their membership; customers can upgrade to
- Amazon Music Unlimited for unlimited, on-demand access to 100 million songs,
- including millions in HD, Ultra HD, and spatial audio; and anyone can listen for
- free by downloading the Amazon Music app or via Alexa-enabled devices. Join us
- for the opportunity to influence how Amazon Music engages fans, artists, and
- creators on a global scale.
- We are looking for an experienced Paid Media Marketing Manager to join our
- Amazon Music Performance Marketing team. This person will build highly impactful
- full funnel campaigns from Awareness to Acquisition driving and test into white
- space opportunities. You will define, execute, and measure Paid Media marketing
- from strategy to execution to drive scalable growth for the business - including
- manual campaign execution, testing, and developing scalable processes. An
- entrepreneurial spirit, a creative mindset for pushing boundaries, and the
- ability to work effectively with a large number of partners and international
- stakeholders are some of the key skills we are looking for.
- Drive and develop new Paid Media initiatives across multiple channels to drive
- customer acquisition and build awareness for Amazon Music
- Embrace a test-and-learn approach, scaling strategies, and exploring expansion
- opportunities.
- Plan, activate, optimize, and manage search media buys aligned with brief,
- customer journey, and audience insights
- Establish automated reporting and optimization processes. Provide complete
- performance reporting and analysis on marketing campaigns and take relevant
- action on insights gained.
- Manage relationships with key partners in the digital marketing ecosystem
- (DSPs and Social platforms).
- Audit and update existing data pipelines in collaboration with the Business
- Intelligence and Tech teams to ensure the highest level of data quality
- Partner with strategic cross-functional teams to support GTM plans and drive
- transparency and education in insights derived from Paid Media Basic
- Qualifications: - 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot
- tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative
- teams
- Experience across affiliate marketing, PPC, SEM and social media advertising
- Preferred Qualifications: - Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience delivering paid media campaigns spanning TV, print ads and
- digital/social channels
- Los Angeles County applicants: Job duties for this position include: work safely
- and cooperatively with other employees, supervisors, and staff; adhere to
- standards of excellence despite stressful conditions; communicate effectively
- and respectfully with employees, supervisors, and staff to ensure exceptional
- customer service; and follow all federal, state, and local laws and Company
- policies. Criminal history may have a direct, adverse, and negative relationship
- with some of the material job duties of this position. These include the duties
- and responsibilities listed above, as well as the abilities to adhere to company
- policies, exercise sound judgment, effectively manage stress and work safely and
- respectfully with others, exhibit trustworthiness and professionalism, and
- safeguard business operations and the Company’s reputation. Pursuant to the Los
- Angeles County Fair Chance Ordinance, we will consider for employment qualified
- Our inclusive culture empowers Amazonians to deliver the best results for our
- customers. If you have a disability and need a workplace accommodation or
- adjustment during the application and hiring process, including support for the
- interview or onboarding process, please visit
- https://amazon.jobs/content/en/how-we-hire/accommodations
- The base salary range for this position is listed below. Your Amazon package
- will include sign-on payments and restricted stock units (RSUs). Final
- compensation will be determined based on factors including experience,
- qualifications, and location. Amazon also offers comprehensive benefits
- including health insurance (medical, dental, vision, prescription, Basic Life &
- AD&D insurance and option for Supplemental life plans, EAP, Mental Health
- Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
- Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
- Learn more about our benefits at https://amazon.jobs/en/benefits
- USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
Qualification
MarketingData & AnalyticsCreative & MediaManagement & Leadership
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Prescription insurance
- Basic life and AD&D insurance
- Supplemental life plans
- EAP
- Mental health support
- Medical advice line
- Flexible spending accounts
- Adoption and surrogacy reimbursement
- 401(k) matching
- Paid time off
- Parental leave
- Restricted stock units
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