KK2 Services logo

K2 Services

IT Services and IT Consulting · 966 people

Marketing Manager - Events & Communications

Posted 28 Oct

What’s this role about? Lead event marketing communications and campaigns from planning and invitations through promotion, onsite communications, and post-event follow-up. Manage concurrent marketing projects, collaborate with attorneys and senior stakeholders, maintain marketing content and tools, and track campaign performance while improving processes.

Boston, Massachusetts
Hybrid
$100K – $105K
Full-time
5-10 years exp
Bachelor degree

Skills required

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Company

About K2 Services This page is no longer active, as K2 Services is now Opensity Solutions.

K2 Services

Law FirmsTrainingAdvanced ApplicationsManaged ServicesEngineeringiManageHelp DeskManaged ServicesConsultingLegal/IT
KK2 Services logo
201-500 employees
IT Services and IT Consulting
Privately Held
37k LinkedIn followers

Responsibilities

  • We are seeking an experienced, proactive Marketing Manager – Events & Communications to lead the execution of strategic marketing campaigns, event communications, and related initiatives within a professional law firm environment.
  • This is a highly collaborative, hands-on role for a marketing professional who thrives in a fast-paced environment, enjoys working with senior stakeholders, and knows how to turn marketing strategies into successful, well-executed campaigns.
  • You'll partner closely with attorneys, Business Development, Events, and marketing leadership to manage the full lifecycle of event marketing and communications—from initial planning and invitations through registration campaigns, digital promotion, onsite experiences, and post-event follow-up.
  • The ideal candidate brings prior law firm or professional services marketing experience, exceptional communication skills, strong project management capabilities, and the confidence to serve as a trusted partner to senior stakeholders.
  • Hybrid Schedule: Enjoy the flexibility of working remotely on Mondays and Fridays, with in-office collaboration Tuesdays through Thursdays.
  • Lead the planning, coordination, and execution of marketing communications for firm-sponsored events, programs, and initiatives.
  • Develop compelling event invitations, registration campaigns, reminders, follow-up communications, and promotional materials.
  • Create and execute communication plans that drive event awareness, audience engagement, and registration.
  • Partner with attorneys, Business Development, and Events teams to ensure messaging aligns with firm objectives and target audiences.
  • Coordinate digital and social media promotion to support events and marketing initiatives.
  • Support onsite event communications and post-event engagement efforts.
  • Manage the day-to-day execution of marketing campaigns in partnership with senior marketing leadership.
  • Translate strategic marketing objectives into organized, actionable project plans with clear timelines and deliverables.
  • Oversee multiple concurrent marketing initiatives while ensuring deadlines, quality standards, and stakeholder expectations are met.
  • Coordinate with internal teams to ensure consistent branding, messaging, and execution across marketing channels.
  • Proactively identify challenges, recommend solutions, and keep projects moving forward.
  • Build strong working relationships with attorneys, Business Development professionals, marketing leadership, and other key stakeholders.
  • Serve as a trusted marketing partner, providing recommendations on messaging, communications strategy, and marketing best practices.
  • Confidently communicate project updates, timelines, and recommendations to senior stakeholders.
  • Ensure all marketing materials reflect the firm's brand, professional standards, and business priorities.
  • Utilize CRM platforms, email marketing tools, website content management systems, and project management software to support marketing initiatives.
  • Maintain and update marketing content through platforms such as Drupal, WordPress, or similar systems.
  • Track campaign performance, analyze engagement metrics, and prepare reports and presentations.
  • Identify opportunities to improve marketing workflows, communication templates, and campaign processes.
  • Establish best practices that enhance consistency, efficiency, and overall marketing effectiveness.

Qualification

MarketingManagement & LeadershipLegal

Required

  • Bachelor's degree in Marketing, Communications, Business, Project Management, or a related field.
  • 5+ years of experience in marketing, marketing communications, or marketing project management.
  • Demonstrated experience managing event marketing campaigns, communications, and promotional initiatives.
  • Exceptional writing, editing, proofreading, and messaging skills, particularly for professional audiences.
  • Strong project management skills with the ability to manage multiple campaigns, stakeholders, and competing deadlines.
  • Experience working directly with senior leaders, executives, or other high-level stakeholders.
  • Hands-on experience with CRM platforms, email marketing technology, and digital marketing reporting.
  • Proficiency with project management tools such as Monday.com or similar platforms.
  • Strong organizational skills, attention to detail, professional judgment, and ability to work independently.

Preferred

  • Prior marketing experience within a law firm, legal services organization, or professional services environment.
  • Experience partnering directly with attorneys and Business Development teams.
  • Familiarity with Drupal, WordPress, or other website content management systems.
  • Experience developing event registration campaigns and analyzing marketing engagement metrics.
  • Experience improving marketing workflows, templates, and communication processes.

Benefits

  • Salary Range: $100,000–$105,000 annually
  • Actual compensation will depend on the individual's location, skills, experience, and qualifications.
  • Eligible employees receive access to a comprehensive benefits package, including
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) retirement plan
  • Paid time off (PTO)
  • #INDHP
  • #LI-AM1
  • Candidates who require accommodation during any stage of the recruitment process are encouraged to advise our Talent team so appropriate support can be provided.

Interested in this role?

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