
Software Development · 126 people
Strategic Alliances and Events Manager (f/m/d) – Remote in US (Eastern or Central Time)
Posted 22 Oct
What’s this role about? You will build and manage the association channel strategy to drive awareness and lead generation through events, webinars, and industry networks. This involves collaborating with internal teams and external partners to execute marketing campaigns and measure performance against business goals.
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Company
About Synera GmbH Synera is the agentic AI platform for engineering. Deploy an agentic workforce of digital coworkers that evaluate, interpret, and act across your full product development chain, connecting CAD, simulation, costing, and PLM. Trusted by 6 of 10 largest automotive OEMs. 170,000+ workflows in production across 15 countries.
Synera GmbH
The AI Agent Platform for Engineering

Responsibilities
- Synera is the AI Agent Platform for Engineering, used by companies like BMW, Airbus and NASA. As we expand internationally, associations provide trusted access to technical communities, regional markets, speaking opportunities, events, webinars, publications and industry networks.
- You'll join Kacey and the Marketing team in a new role: building and managing Synera's association channel across key markets. You'll evaluate association opportunities strategically, pitch ideas, give constructive feedback to associations, and activate the full marketing mix around each engagement.
- You'll work very closely with our Global Events Lead, Sales, PR agency, Product Marketing, Partner Marketing, subject matter experts, executive speakers and regional GTM stakeholders across U.S., Germany, and France.
- Prioritize associations by market, industry, audience and business value.
- Coordinate webinars, speaking slots, panels, workshops and newsletters, and join association planning calls.
- Repurpose content for association publications and award nominations.
- Organize and manage events, making sure they serve a clear purpose beyond getting everyone into the room.
- Create slide decks and speaker briefing materials, and actively prepare speakers to deliver a compelling story.
- Collaborate with partners and customers ,building a network of speakers both internally and externally.
- Align with the Global Events Lead and PR agency, and with Sales on target audiences and priorities.
- Measure awareness and lead generation, track performance, and understand which activities contribute to pipeline.
- Give constructive feedback to associations and pitch new ideas get more value from every engagement.
- Use AI for research, briefs, content and insights to work smarter and move faster.
- A prioritized association strategy by market and industry is in place and aligned with the global event strategy
- Association activities are tied to awareness or lead generation goals
- A repeatable speaker support and slide deck process is live
- Coordination between association channels: events, webinars, PR and association activities is stronger
- We have visibility into which engagements create value and where to invest next
- Associations operate as a measurable go-to-market channel
- Clear performance data across awareness, leads and pipeline influence
- Stronger relationships produce better speaking, content, and campaign opportunities
- Association activities are integrated into campaigns and PR
- Synera is more visible in relevant engineering and AI communities, with measurable contributions to web traffic, qualified leads, and pipeline
- Here is our team at the summer event - join us at the next one!
Qualification
- Even if you don't meet these criteria perfectly but believe you have lots to bring to the role, we encourage you to apply. We know it's tough, but please keep in mind that you don't have to match all the listed requirements exactly to be considered for this role.
- You resonate with Synera's Core Values - they're central to how we work, and we'll explore them together in your first interview.
- You have 2–5+ years in B2B marketing, channel, community or association marketing, events, or partnerships.
- You have experience in B2B tech marketing, event marketing and webinars, and you've supported speakers, panels, workshops or industry trade fairs.
- You're a strong storyteller who creates slide decks and speaker briefing materials.
- You're great at building relationships and managing stakeholders, and you feel confident giving constructive feedback to external partners and associations.
- You're data-driven and strategic: you set priorities, solve problems, and know how to evaluate awareness vs. lead generation.
- You enjoy pitching ideas and can explain why they're worth pursuing.
- You have an AI-first working mentality.
- You're a strong project manager who can keep things moving in a fast-paced, international scale-up.
- You're fluent in English. French or German is strongly preferred, and additional languages are a plus.
- Bonus points if you have experience with engineering, manufacturing, AI, technology or industrial associations, with PR agencies or with international market entry.
- Your background might be in marketing, communications, business, event management, international relations, or comparable practical experience. A degree isn't required – relevant experience, relationship-building, strategic thinking and execution matter more.
- P.S. Synera is a place where everyone can grow. So, however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come to work every day, and be prepared to share with us how your perspective will bring something unique and valuable to our Marketing team. Please include a few work samples – for example speaker materials, slide decks, association or event campaigns, webinars, or campaign results.
Benefits
- We believe in transparent conversations about compensation from the start. For this role, our planned salary ranges are
- Experienced Level: 95,000 – 115,000 USD annually
- We determine the level we hire you for based on your experience, the scope of responsibilities you'll take on, and the impact you can drive. While we typically hire within these bands, we're open to some flexibility for candidates who bring exceptional value to the role.
- Check out this page to learn how we approach salary, career growth, and creating an environment where everyone can shine.
- Flexible working: you decide when & where to work as (long as you reside in the US Eastern or Central time zone).
- Flexible public holidays: swap days off according to your values and beliefs!
- Home office setup support + access to our office in Bremen, or co-working space in Boston.
- Personal development budget of $2,500. You’ll also have the chance to grow together with us!
- We don't count your vacation days as we trust all our team members to decide what's best for them and the company.
- Access to the mental health platform nilo to support your well-being.
- We support you with health insurance, and a 401(k) savings plan.
- Regular team events, virtual coffee breaks, and spontaneous afterworks. We also get together as a whole company for 2-3 day off-sites in Germany twice a year! 🌈
Interested in this role?
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