Senior Strategic Sourcing Manager, Marketing

About Crunchyroll, LLC At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Crunchyroll, LLC

streaming videoanimee-commercemangatheatricaland games

C

crunchyroll.com

1,001-5,000 employees

Entertainment Providers

Los Angeles, California

Privately Held

323k LinkedIn followers

Raised $26.8M

• Own the function-wide Marketing category strategy, including supplier segmentation, spend baselining, agency and production roster planning, consolidation opportunities, risk areas, and sourcing roadmaps tied to current and future Marketing initiatives.
• Lead complex sourcing, pitch/RFx processes, supplier selection, and commercial negotiations across paid media, agency retainers and project SOWs, creative/content production, events and experiential, public relations, influencer/talent, regional marketing, and campaign support.
• Create formal networks across Growth Marketing, Brand & Community, Creative Marketing, Events, Theatrical, regional Marketing teams, Finance, Legal, and Accounts Payable to bring decision makers together and move complex work through ambiguity.
• Serve as a Marketing sourcing subject-matter expert, advising senior stakeholders on supplier strategy, cost drivers, negotiation strategy, governance tradeoffs, risk, and category implications that affect multiple teams.
• Build and institutionalize Marketing supplier governance, including preferred supplier lists, rate cards, agency fee models, production bid standards, SOW templates, insertion-order discipline, usage-rights considerations, performance metrics, and supplier business reviews.
• Reduce supplier fragmentation and administrative drag by setting standards for repeatable buying motions, improving purchase-order and contract discipline, and creating adoption paths that protect campaign speed while improving value and risk management.
• The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
• Pay Transparency - Los Angeles, CA
• $159,200—$198,990 USD

• We get excited about candidates, like you, because
• You have 8+ years of strategic sourcing, category management, procurement, agency management, or vendor-management experience, including deep expertise across multiple Marketing categories.
• You are recognized as a subject-matter expert in Marketing sourcing, agency management, supplier strategy, or commercial governance, with the ability to bring networks of stakeholders together to get complex work done.
• You have negotiated complex Marketing agreements across agencies, paid media, creative production, events and experiential, public relations, influencer/talent, campaign localization, regional marketing services, or other IP/content-driven supplier areas.
• You understand Marketing commercial models, including agency retainers, project-based SOWs, media buying structures, production cost drivers, usage rights, rate cards, talent or influencer terms, performance-based supplier management, and regional campaign execution needs.
• You can use conceptual thinking and data analysis to evaluate ambiguous supplier situations, define evaluation criteria, identify practical consolidation opportunities, and translate findings into sourcing plans that senior Marketing leaders will adopt.
• You have worked directly with senior Marketing, Creative, Growth, Brand, Events, Finance, Legal, and regional stakeholders, and you can calibrate sourcing governance to campaign speed, business urgency, risk, and long-term supplier strategy.
• You bring entertainment, streaming, gaming, consumer media, agency, or other IP/content-driven brand experience; global or regional campaign experience is preferred.
• You have a bachelor's degree or equivalent practical experience.

• Performance bonus
• Flexible time off
• Medical insurance
• Dental insurance
• Vision insurance
• Short-term disability
• Long-term disability
• Life insurance
• Health savings account
• Flexible spending account
• 401(k) plan
• Employer match
• Commuter benefit
• Parental support program
• Pet insurance