Manager, Public Relations and Influencer Strategy

About Barry's Barry's is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from “The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With more than 84 studios spanning 14 countries, plus Barry’s X – the brand’s inaugural digital fitness experience – Barry’s now brings its global Fit Fam community to its signature Red Room both virtually and physically. Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training with monthly benchmarks for attainable goal setting); RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with traditional Barry’s floor work); and Barry’s X, the first-of-its-kind digital fitness community, that features both Live and On-Demand classes, each with Express and Full Length versions. Now a worldwide phenomenon with a cult-like following, Barry’s makes working hard and getting strong, fun.

Barry's

The Best Workout in the World, Transforming Lives Worldwide.

fitnesshealthwellnessretaildigital mediahospitalityand entertainment

B

barrys.com

1,001-5,000 employees

Wellness and Fitness Services

Miami, Florida

1998

Privately Held

42k LinkedIn followers

• Serve as the primary day-to-day lead for external PR agencies and media partners, driving proactive pitch strategies across consumer, business, fitness, and lifestyle outlets.
• Draft and maintain all external communications assets (press releases, briefing docs, Q&As, media lists, online press room), while prepping internal leadership and studio talent for media appearances.
• Develop, standardize, and execute regional launch playbooks to secure local media buzz, VIP attendance, and sustained community momentum for new studio rollouts.
• Identify long-form narrative and executive visibility opportunities to position Barry’s as a cultural and wellness leader, while navigating sensitive communications situations with discretion.
• Build and own a multi-tiered influencer strategy spanning always-on seeding, tentpole campaign moments, VIP/celebrity partnerships, and new studio openings, driving consistent earned reach and brand affinity.
• Conceptualize and produce creator experiences and touchpoints that deepen creator relationships, generating organic advocacy and long term brand support.
• Partner with internal teams to assist in establishing a consistent flow of on-brand content for paid and organic social channels.
• Maintain and scale an active, organized internal database of creators, tastemakers, and cultural voices.
• Establish structured benchmarks, leveraging platform analytics to deliver regular reporting, evaluate ROI, and optimize future strategies.
• Develop content for internal communications to ensure employee awareness of brand initiatives, leadership updates, and major announcements.
• Partner with Marketing, Social, Creative, Partnerships, and Studio Operations to ensure PR and creator narratives seamlessly amplify integrated campaigns, product launches, and retail initiatives.
• Monitor competitor movements, creator platform evolutions, and cultural trends to keep Barry’s communications and strategies agile and relevant.

• 5+ years of PR, communications, and influencer marketing experience, ideally within a high-growth consumer or lifestyle brand. Agency or in-house experience welcome- both are a plus!
• Proven track record managing external PR agencies and executing integrated campaigns.
• Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms, paired with strong creative instincts to identify partners and opportunities that fit Barry’s brand vision.
• Hands-on experience with creator and media reporting platforms such as Tribe Dynamics, CreatorIQ, Traackr, or similar tools.
• Demonstrated ability to build tracking frameworks, establish KPIs, and analyze performance data (e.g., EMV, SOV, engagement) to guide strategy and present campaign results.
• Strong existing relationships with consumer, lifestyle, wellness, and business media and creators.
• Exceptional written, verbal, and interpersonal communication skills, including experience briefing spokespeople and drafting external-facing materials.
• High degree of discretion, poise, and sound judgment when handling confidential brand information and sensitive communications situations.
• Proven agility in high-growth, fast-paced environments, with the ability to balance multiple competing initiatives and execute effectively against tight deadlines.
• Genuine passion for fitness, wellness, culture, and the Barry’s brand.