X

Xpanner

Construction · 64 people

Public Relations & Communications Manager

Posted 23 Oct

What’s this role about? You will develop and execute a long-term media and investor relations strategy to build Xpanner's market presence and support IPO readiness. This role involves managing media relationships, crafting executive thought leadership, and partnering with internal teams to align public narratives with business milestones.

New York, New York
On-site
$105K – $135K
Full-time
5-10 years exp

Skills required

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Company

About Xpanner We make site prep more efficient and profitable with innovative construction technology and proprietary automation solutions, all supported by our expert service engineers. DM for a free demo.

Xpanner

Xpanner delivers field-proven automation powered by AI & robotics — built for civil and solar construction sites.

ContechConstructionConstruction equipmentConstruction automationTiltrotatorsMachine guidanceService engineersConstruction softwareConstruction technologyConstruction project management software
X
51-200 employees
Construction
2020
Privately Held
4k LinkedIn followers

Responsibilities

  • You’ll shape how the industry and investors see Xpanner, building a credible,
  • well-timed public record that strengthens our market position, supports growth,
  • and lays the groundwork for an IPO.
  • mapping upcoming milestones (customer deployments, new equipment and
  • verticals, product launches, funding, IPO readiness) to a communications
  • calendar so coverage builds into one cumulative story.
  • Publish selectively — choosing the right outlets, journalists, and timing for
  • each milestone across trade, business, technology, energy, and financial
  • press, prioritizing credibility and lasting impact over volume.
  • Build and maintain trusted relationships with key journalists, editors, and
  • industry analysts covering construction, renewable energy, robotics/AI, and
  • business and finance.
  • Maintain a messaging framework and coverage record so every new story
  • reinforces what came before and stays consistent with our long-term
  • positioning.
  • Develop executive thought leadership — bylined articles, speaking
  • opportunities, and spokesperson preparation for our founders and leaders.
  • Counsel leadership on timing and disclosure, including when to hold a story,
  • and lead crisis and issues communications.
  • Manage any external PR agency and measure success by the quality and reach of
  • coverage among target investor and customer audiences, not by volume of hits.
  • Align the public narrative with Xpanner's equity story in partnership with
  • the CEO, Finance, and Korea HQ, so our media record serves as credible
  • third-party validation for prospective investors.
  • Equip leadership and Sales with the record you build — press kits, curated
  • coverage, and narrative inputs for investor updates, fundraising materials,
  • and customer conversations.
  • Support IPO-readiness work alongside the Head of Finance, bringing disclosure
  • discipline to external communications and laying the groundwork for future
  • public-company communications.
  • Collaborate with Marketing, Sales, Product, and Field Operations to surface
  • compelling customer stories and field results, and ensure external messaging
  • stays accurate and aligned with our brand.

Qualification

MarketingManagement & LeadershipConstructionEnergyTechnology

Required

  • 7+ years in public relations or corporate communications, including senior
  • in-house or agency roles owning the long-term media narrative for a
  • technology, industrial, or energy company.
  • A multi-year track record of building a sustained media presence — a
  • portfolio showing coverage that built cumulatively around company milestones,
  • not one-off hits.
  • Strong understanding of construction, heavy equipment, renewable energy, or
  • industrial technology, and the business fluency to speak credibly about our
  • model (retrofit automation, subscription-based AaaS) with journalists and
  • investors.
  • Established relationships with top-tier business, technology, and trade
  • media.
  • Sound strategic judgment on outlet selection, timing, and disclosure, with
  • experience advising founders or C-level executives and handling confidential,
  • market-sensitive information.
  • Exceptional writing and storytelling skills — able to turn complex technology
  • and business progress into clear, credible narratives.
  • Founder’s mentality: Proactive, adaptable, and comfortable building processes
  • in a fast-paced, high-growth environment.

Preferred

  • Experience communicating to both investors and enterprise customers, ideally
  • supporting a fundraising round, pre-IPO program, or a company’s transition to
  • public reporting.
  • Background in construction tech, robotics, AI, clean energy, or other
  • hard-tech sectors.
  • Familiarity with financial communications and disclosure practices.
  • Proficiency in Korean to communicate with Korea HQ stakeholders and support
  • cross-border messaging.

Benefits

  • Join a fast-growing company helping modernize one of the world’s largest
  • industries through construction automation and intelligent equipment
  • technology.
  • Play a foundational role in a high-growth U.S. operation, where you will have
  • direct ownership in building, scaling, and optimizing processes across the
  • organization.
  • Drive high-impact initiatives by partnering closely with cross-functional
  • teams and leadership in a dynamic, unified environment.
  • Competitive salary, performance incentives, retirement plan, and flexible
  • work environment.

Interested in this role?

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