Public Relations and Communications Services · 86 people
Senior PR Manager, Consumer Lifestyle Team
Posted 15 Oct
What’s this role about? The Senior PR Manager will serve as the primary contact for a portfolio of consumer lifestyle clients, driving communications strategies and managing day-to-day account operations. They will also be responsible for mentoring junior staff, conducting proactive media outreach, and analyzing project results to ensure high-quality execution.
Skills required
Tap the ones you have
Want to get this job faster?
Apply with AI
No more application formsOur AI fills them in and submits them for you. You just pick the jobs.
Find hiring manager
Reach the person hiringEmail the person behind the job, not the inbox.
Company
About The Brand Guild The Brand Guild is the agency of choice for market makers pushing their way to scale and for market leaders breathing new energy into their organizations. Our Public Relations, Marketing, Creative and Events teams build brand strategies that are creative and customized to get our clients measurable results. We’re a passionate team that relishes competition and goes all in with our clients in order to win. Interested in joining us? Visit our website to view a list of open positions.
The Brand Guild
We are an integrated agency that builds and executes strategies to grow brands consumers are obsessed with. WDC I NYC
Responsibilities
- A PR professional with at least 6 years of experience working with consumer brands (agency experience preferred)
- A self-starter who is a greater writer and loves the thrill of landing a great pitch, who can craft and execute the big stories from start to finish
- A confident client lead with a proven track record of managing accounts end-to-end; someone who can serve as a trusted advisor to senior stakeholders, lead day-to-day communications, can anticipate client needs, and identifying opportunities to grow and deepen partnerships
- A strategic thinker and problem solver who understands strategy development and executes campaigns and integrated media plans.
- Experienced in mentoring junior team members, delegating effectively, and overseeing execution to ensure quality and results
- A curious person who loves to stay on top of the latest brands, trends, and industry news
- Someone who thrives in and wants to contribute to an energetic environment and cohesive culture
- Serve as the day-to-day contact and thought partner for a portfolio of clients in the consumer lifestyle space
- Develop a deep understanding of each client’s business including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace
- Develop and drive communications strategies for a range of clients
- Prepare spokespeople for media interviews through the development of messaging and talking points and in-depth media training when required
- Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports and communications plans
- Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media
- Mentor and manage junior staff members and interns
- Develop and maintain strong relationships with regional and national press
- Perform in-depth research to support communications and messaging
- Analyze, measure and report on communications and media projects
Qualification
- 6 years of public relations experience working with consumer/lifestyle brands within an agency setting
- AbIlity to independently manage multiple projects and clients
- Ability to find and develop stories, and drive visibility -- from creating major moments to developing a drum beat of ongoing pitches
- Ability to provide essential support for press initiatives including research, writing and strategic thinking
- Understanding of media needs and media relationships
- Ability to work with all levels on the team, from interns to senior staff
- People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
- Professional development: Annual stipend, training programs, and mentorship opportunities
- Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
- Time to recharge: Robust PTO policy including mental health days, Summer Fridays, and generous paid family leave
- Hybrid flexibility: Three in-office days designed for connection, collaboration, and creativity
- Exciting clients: Work with best-in-class consumer brands that are shaping culture
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- FSA
- Life insurance
- Disability insurance
- 401(k) with 4% match
- Paid time off
- Mental health days
- Summer Fridays
- Paid family leave
- Professional development stipend
- Training programs
- Mentorship opportunities
Interested in this role?
Recommended jobs
- A
PR Manager, AWS Internal Communications, AWS Internal Communications
Amazon·Arlington
$139.5K – $207.1KOn-siteFull-time5-10 years expSkills required
Public relationsInternal communicationsContent production - T
Senior PR Manager, Food, Beverage and Hospitality
The Brand Guild·New York
$85K – $95KHybridFull-time5-10 years expSkills required
Public relationsMedia outreachStrategic communications - T
Associate PR Manager
The EGC Group·New York
$65K – $85KHybridFull-time2-5 years expSkills required
Public RelationsMedia RelationsPress Releases