Manager, International + Licensed Marketing

About Cole Haan Cole Haan became an independently owned company again in 2013 and is growing rapidly in the US and abroad. We have earned a unique leadership position in the marketplace as a pioneer of goods that are as functional and versatile as they are crafted—most notably through our ZerøGrand and GrandSeries products. We are reinventing the world of modern footwear, handbags and accessories for consumers who seek style, versatility, and innovative comfortable function in their products. The company’s worldwide headquarters is in Greenland, NH, with offices in New York, Tokyo, Hong Kong, London, Amsterdam, Dubai and sourcing offices in Asia. Cole Haan is sold in more than 500 retail stores globally, digital platforms around the world and within our department store and specialty retail partners. We seek hard-working team members who are entrepreneurial-minded, solutions-oriented who accept and own accountability, model integrity, value individuality and diversity, encourage teamwork and inspire creativity. We invite you to visit us at any time at www.colehaan.com. To keep tabs on us to see what’s happening, follow us at: Facebook: https://www.facebook.com/colehaan Twitter: https://twitter.com/colehaan Instagram: http://instagram.com/colehaan Pinterest: http://www.pinterest.com/ColeHaan/ Google +: https://plus.google.com/+colehaan/posts Let's connect and see what happens. As an Equal Opportunity Employer, Cole Haan is committed to meeting the spirit as well as the letter of the law. We have been, and continue to be, committed to Equal Opportunity Employment and equal treatment of all qualified individuals -- regardless of race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, veteran status, disability, or any other factors that are not job related.

Cole Haan

Feeling what's possible since 1928.

Footwear and Handbags& Accessories

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C

colehaan.com

1,001-5,000 employees

Retail

New York, NY

1928

Privately Held

44k LinkedIn followers

• responsible for translating Cole Haan’s global brand strategy into actionable
• marketing programs across international markets and licensed categories. The
• Manager will ensure our brand is represented consistently and impactfully around
• the world, while allowing for thoughtful localization based on market needs,
• consumer behaviors, cultural moments, and commercial priorities.
• This individual will be a highly collaborative, organized, and globally minded
• marketer who can effectively manage multiple stakeholders, markets, and
• workstreams while serving as a trusted steward of the Cole Haan brand.
• connection between global brand strategy and local market execution, ensuring
• international teams, distribution partners, and licensees have the direction,
• assets, and support they need to successfully represent Cole Haan.
• Success in this role means greater global consistency, stronger local-market
• activation, more effective amplification of brand partnerships, increased
• integration of licensed categories, and a seamless flow of communication between
• Cole Haan’s New York headquarters and its partners around the world.
• Act as a global brand steward, ensuring Cole Haan is represented consistently
• across international markets and licensed categories.
• Serve as the primary marketing liaison between Cole Haan’s Headquarters and
• regional marketing teams and distribution partners globally.
• Translate global brand strategies, campaigns, product stories, and seasonal
• priorities into clear, actionable direction for international markets.
• Lead the distribution of global marketing toolkits, campaign assets, content,
• brand guidelines, launch calendars, and other resources to regional partners.
• Partner with Japan and International Marketing leads to develop localized
• marketing plans that balance global brand consistency with local market
• relevance.
• Manage ongoing communication with Japan and International Marketing leads,
• including regular marketing calls, seasonal planning sessions, campaign
• reviews, and business updates.
• Review and provide guidance on regional marketing plans, creative
• adaptations, partnerships, activations, media plans, social content, and
• other consumer-facing initiatives
• Identify opportunities for global amplification of successful regional
• programs, partnerships, cultural moments, and consumer insights.
• Partner closely with internal International Marketing leads, Brand Marketing,
• Creative, PR, Social, Media, Retail, E-commerce, Product, and Sales teams to
• ensure international needs are consistently represented within global
• planning discussions.
• Track international participation and execution to ensure programs deliver
• against both brand objectives and partnership commitments.
• Monitor execution across markets and partners, sharing reports, recaps, best
• practices, and opportunities with the broader Global Brand Marketing team.
• Help evolve the way Cole Haan collaborates with international and licensing
• partners as the brand continues to expand globally.
• Maintain visibility into international marketing calendars, key market
• moments, openings, events, and commercial priorities.
• categories and licensing partners.
• Maintain strong communication with licensing partners to ensure alignment on
• key launches, marketing calendars, brand standards, and growth opportunities.
• Ensure licensed products and marketing initiatives align with Cole Haan’s
• overall brand positioning, visual identity, consumer strategy, and seasonal
• storytelling.
• Partner with licensing, creative, product, and commercial teams to integrate
• licensed categories into broader brand and marketing plans.
• Review and provide feedback on licensee marketing plans, budget allocation,
• creative assets, campaigns, partnerships, content, and activations.
• Develop tools, processes, and communication frameworks that make it easier
• for partners to effectively activate the Cole Haan brand.

• 5–7+ years of experience in brand marketing, international marketing,
• integrated marketing, partnerships, or related disciplines, ideally within
• fashion, retail, or consumer brands.
• Experience working across global markets, regional teams, distributors,
• licensees, or external business partners strongly preferred.
• Ability to flex working hours as needed to collaborate with international
• teams across global time zones.
• Demonstrated ability to translate a central brand strategy into programs that
• can flex across markets while maintaining brand consistency.
• Ability to flex working hours as needed to collaborate with international
• teams across global time zones.
• Strong project management skills with the ability to manage multiple markets,
• partners, timelines, and priorities simultaneously.
• Excellent communication and relationship-management skills, with confidence
• working across functions, cultures, and levels of an organization.
• Strong creative judgment and understanding of premium brand positioning and
• storytelling.
• Highly organized, proactive, collaborative, and solutions oriented.
• Comfortable operating in a fast-paced, evolving global organization.
• Bonus Eligibility: Yes, eligible for annual target bonus based on company and
• individual performance
• Benefits Offered: Health Insurance, Dental Insurance, Vision Care, Health
• Savings Accounts, 401(k) Retirement Plan, Vacation Time, Sick Time, Paid
• This position is not available to be performed in Colorado.

• Health Insurance
• Dental Insurance
• Vision Care
• Health Savings Accounts
• 401(k) Retirement Plan
• Vacation Time
• Sick Time
• Paid Parental Leave
• Holidays
• Cole Haan Discounts