
Technology, Information and Internet · 15k people
Lead Product & Brand Designer, Topps.com
Posted 23 Oct
What’s this role about? The Senior Brand Designer will define and elevate the creative vision for Topps.com, shaping how fans engage with the brand across web, commerce, and digital storytelling. They will lead creative direction for product launches and campaigns while partnering with cross-functional teams to drive engagement and sales.
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Company
About Fanatics Collectibles Fanatics is committed to relentlessly enhancing the fan experience. As a leading global sports platform, Fanatics allows fans to buy, bet, and collect while engaging with sports in deeper, more immersive ways. Fanatics is redefining how fans connect with their favorite teams and players. Through its businesses—Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Markets, and Fanatics Studios—the company has built a powerful, integrated ecosystem. By bringing together licensed fan gear, physical and digital trading cards, live events, and more, Fanatics delivers personalized experiences to over 100 million fans worldwide. Fanatics currently holds partnerships with over 900 sports properties, including professional and college teams, leagues, players’ associations, and retail partners. Fanatics also partners with over 5,000 athletes and celebrities, including 250 exclusive partnerships, and has over 2,000 retail locations. Beyond these partnerships, Fanatics has its own powerhouse team of more than 22,000 global employees.
Fanatics Collectibles

Responsibilities
- Topps has defined the trading card hobby for generations. Now, we’re reimagining
- how that legacy comes to life digitally.
- We’re looking for a Lead Product & Brand Designer to help transform Topps.com
- from a traditional e-commerce site into a destination for collectors, one that
- brings products to life through storytelling, content, interaction, and
- exceptional design.
- This is a hybrid product and visual design role. You’ll work across user
- journeys, commerce experiences, design systems, and brand expression to make
- Topps.com more intuitive, engaging, and unmistakably Topps. You’ll partner
- closely with Product, Engineering, Brand, and Content teams to turn functional
- experiences into memorable ones.
- You should be equally comfortable improving a user flow, designing a product
- page, building a scalable visual system, and exploring how motion or interaction
- can make an experience more compelling.
- A note on portfolios: We want to see strong product and UX work, flows, systems,
- interfaces, and shipped digital experiences, alongside exceptional visual craft.
- Portfolios focused entirely on campaigns, identity, or marketing assets without
- product or UI examples will not be a fit.
- product education to purchase and post-purchase
- Partner with Product and Engineering to improve usability, information
- architecture, hierarchy, and interaction patterns
- Reimagine product pages as collector destinations, even when a product is
- sold out
- Balance storytelling and visual expression with clarity, accessibility,
- conversion, and performance
- Prototype new concepts and help teams move from ideas to polished, shippable
- experiences
- Bring Topps products, athletes, sets, and stories to life through immersive
- digital experiences
- Explore how editorial content, collecting history, product details, and the
- broader Fanatics ecosystem can enrich the shopping journey
- Create experiences that build anticipation around launches and give
- collectors reasons to return
- Translate complex product information into clear, compelling stories
- Use motion, interaction, and moments of delight to make Topps.com feel more
- dynamic and distinctive
- Define where expressive design adds value—and where the experience should
- remain simple and focused
- Push the quality of the work from early concept through final implementation
- Collaborate closely with Engineering to preserve design intent in the shipped
Qualification
- experiences
- Evolve visual systems across typography, color, layout, imagery, components,
- and motion
- Contribute to a cohesive system that can support different sports, products,
- audiences, and launches
- Create guidelines that help internal teams and external partners apply the
- experience consistently
- Work across Product, Engineering, Brand, Content, Marketing, and Commerce
- teams
- Provide creative direction and constructive feedback throughout the design
- process
- Mentor other designers and help raise the standard of craft across the team
- Identify opportunities, build alignment, and move work forward with limited
- oversight
- 8–10+ years of design experience with demonstrated product or UX design work
- A hybrid designer who combines strong product thinking with exceptional
- visual craft
- Comfortable moving from user flows and information architecture to detailed
- UI and interaction design
- Experienced designing responsive web and e-commerce experiences
- A systems thinker who can create distinctive experiences that scale
- Skilled at translating brand strategy into functional product design
- Comfortable partnering closely with Product Managers and Engineers
- Strong in both concept and execution, from early prototypes to pixel-level
- polish
- Experienced using storytelling, motion, and interaction to improve digital
- experiences
- A proactive, hands-on designer who finds opportunities and pushes the work
- forward
- Passionate about the hobby, or excited to become deeply immersed in it
Benefits
- Topps has shaped collecting culture for more than 70 years. Backed by Fanatics
- and exclusive licensing relationships across MLB, the NFL, and the NBA, we have
- a unique opportunity to reinvent how collectors discover, experience, and
- purchase the products they love.
- The experiences you design will help define the next chapter of one of the most
- iconic brands in sports and collecting.
- protecting the quality of the experience.
- We design for collectors. Every decision should create greater clarity,
- excitement, or value for the people using the product.
- We think beyond transactions. Topps.com should be a destination for
- discovery, storytelling, and collecting—not simply a place to check out.
- We design for scale. Our systems must flex across sports, products, markets,
- and collector journeys while remaining unmistakably Topps.
- We’re pragmatic. We pursue ambitious ideas and know how to simplify,
- prioritize, and ship.
- We’re hands-on. We lead through the work, from prototyping and testing to
- interaction details and final polish.
- This is an opportunity to help transform Topps.com into the digital home the
- hobby deserves, connecting an iconic brand’s history with the future of
- collecting.
- Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.
- Fanatics never seeks payment from job applicants. Feel free to ask your
- recruiter for a phone call or other type of communication for interview, and
- ensure your communication is coming from a Fanatics email address (including
- @collectfanatics.com). For added security, where possible, apply through our
- company website at www.fanaticsinc.com/careers
- The salary range represents base pay only and does not include short-term or
- long-term incentive compensation. This salary range is specific to Los Angeles
- and may not be applicable to other locations. When determining base pay, as
- part of a final compensation package, we consider several factors such as
- location, experience, qualifications, and training. For information about our
- benefits, please visit https://benefitsatfanatics.com/
- Los Angeles Salary Range
- $140,120—$175,150 USD
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