Brand Analytics Manager

About Mars We’re a unified force of 170,000+ Associates, taking action every day toward the world we want tomorrow. Our Five Principles have kept us true to ourselves and to our commitment to treat others in ways that are consistent with those values. Having stood the test of time, these principles will continue, keeping us free to move quickly and plan for the future. Quality - The consumer is our boss, quality is our work and value for money is our goal. Responsibility - As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others. Mutuality - A mutual benefit is a shared benefit; a shared benefit will endure. Efficiency - We use resources to the full, waste nothing and do only what we can do best. Freedom - We need freedom to shape our future; we need profit to remain free. Note to Parents: https://www.mars.com/about/policies-and-practices/note-to-parents/np-english For more information, please visit mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, instagram.com/marsglobal/, youtube.com/mars For more information about careers at Mars, please visit careers.mars.com Follow us: facebook.com/LifeAtMars, instagram.com/LifeAtMars/, tiktok.com/LifeAtMars Mars, Incorporated is not responsible for any content or activity made available via third party sites or services. Page subject to: mars.com/legal mars.com/privacy

Mars

The world we want tomorrow starts with how we do business today.

Mars PetcareMars FoodMars Edgeand Mars Wrigley

M

mars.com

10,001+ employees

Food and Beverage Manufacturing

McLean, Virginia

Privately Held

2.2M LinkedIn followers

• As the Brand Analytics Manager, you will play a pivotal role in shaping brand strategy by transforming consumer, brand, media, and business data into actionable insights that drive growth. Partnering closely with Marketing, Insights, Sales, Finance, and senior leadership, you will uncover opportunities, influence key business decisions, and help optimize brand performance across the portfolio. This is an exciting opportunity to join a growing team where you will not only lead strategic analytics initiatives but also help design and establish scalable processes, frameworks, and best practices that build long-term organizational capability.
• Lead brand performance analytics by integrating consumer, brand, media, and business insights to identify opportunities and performance drivers.
• Deliver strategic recommendations that translate data into clear actions and business decisions for cross-functional stakeholders.
• Evaluate marketing effectiveness using advanced measurement methodologies, including MMM, attribution, experimentation, and brand health metrics.
• Drive continuous improvement by identifying what is working, what is not, and embedding best practices across brands and initiatives.
• Partner and influence across the organization by serving as a trusted advisor to Marketing, Sales, Finance, Insights, and senior leadership teams.
• Build scalable analytics processes and frameworks that strengthen decision-making, create institutional knowledge, and support a growing analytics function.
• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose-driven company, where we're striving to build the world we want tomorrow, today.
• A strong focus on learning and development from day one, including access to our in-house Mars University.
• An industry-competitive salary and benefits package, including company bonus.
• The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
• The pay range shown is applicable to all US locations listed within the job posting:USD 119,040.00 - USD 163,680.00

• 5+ years of experience in Marketing Analytics, Brand Analytics, or Business Intelligence.
• Minimum 3 years of experience within the CPG and/or Retail industry.
• Hands-on experience applying analytics methodologies including AVI, ACE, Marketing Mix Modeling (MMM), sales lift, brand equity, and brand health measurement to evaluate brand performance and develop actionable recommendations.
• Bachelor's degree in a quantitative, analytical, or business-related field (e.g., Statistics, Economics, Marketing, Business Analytics, Data Analytics).
• MBA or Master's degree preferred.
• CPG & Retail Analytics Expertise – Deep experience leveraging syndicated, consumer, and business data to assess brand and category performance.
• Strategic & Analytical Thinking – Ability to connect complex data to business priorities and actionable growth strategies.
• Brand & Consumer Insights – Strong understanding of brand health, consumer behavior, and drivers of brand growth.
• Measurement & Marketing Analytics – Experience with MMM, attribution, experimentation, sales lift, and media effectiveness measurement.
• Influencing & Executive Communication – Ability to synthesize findings into compelling recommendations that drive decisions at all levels.
• Cross-Functional Collaboration – Proven success partnering across Marketing, Insights, Finance, Sales, Technology, and external agency teams.

• Medical benefits
• Dental benefits
• 401k plan
• Paid time off
• Company bonus